Stephanie Burke’s Post

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Regional Sales Manager Northern California for The Free Spirits Company. Owner at Lenny's Hideaway.

This was such a fun and informative Distill Ventures seminar I got to participate in moderated by Derek Brown. This is part of a series with topics Derek and DV have designed around all aspects of navigating the non-alcoholic category. 🍸🍹 People tend to lump what we are seeing with NA options into “the latest trend,” but really, this is unlike anything any of us have seen before, (mostly because we weren’t alive!) This isn’t like the tequila craze, or the bourbon boom; those were/are trends resulting from the masses RE-discovering, ( with a little help from celebrities and marketing 💰) a spirit, and then the world deep diving into them. Those options were always around, people just started paying more attention. With non-alcoholic spirits, what we are witnessing is the result of pure innovation! This is a BRAND NEW category (that didn’t even exist prior to 2015 ) JUST getting going. It’s like seeing the invention of gin in the 1500’s or vodka in the 1100’s! 🤯This is an entirely new spirit category and an option that I would guess ( based on everyday conversation) 1/3 people still don’t realize exists for them. If you haven’t checked these seminars out, definitely do! They have already covered some great topics, and will continue to do so. And a big thank you to Derek and Distill Ventures for creating this platform for education so that we can navigate this new category together, and watch as NA spirits make their mark on history! #nonalcoholic #spiritindustry #cocktails #menu #innovation

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Bar owners, don’t miss out on the NA opportunity 👇 Stephanie Burke, owner of Lenny’s Hideaway and Regional Sales Manager at The Free Spirits Company, joined our recent No & Low Summit panel and shared these golden insights. With a unique window into both sides of the distribution network, Stephanie shares her top 3 reasons why Non-Alc should be on every bar, restaurant and hotel menu. Spoiler 🔥 it’s a sure-fire way to increase your profits and delight your customers. 📢 Register now for the next No & Low Summit: Marketing Beyond Dry January with Derek Brown  📅 Tuesday 18th June, 5pm BST / 12pm EST 🎟️ Free to join and a *must-attend* for drinks marketers, founders and brand teams. https://lnkd.in/emGtVAwh #DistillVentures #NonAlc #NonAlcoholicDrinks #ZeroProof #LowAlcoholic #BarMenu #MenuDesign #CocktailMenu #Distribution #DrinksIndustry #Beverages #Hospitality #BarOwner

Ellie St. Aubin

The Non-Alc Plug of AZ

1mo

You smashed this seminar 👏 thank you for sharing your knowledge.

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Thank you being part of this, Stephanie! 👏

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