Stephanie Lozito’s Post

We all know Crocs as an incredibly fun and innovative brand, and their Jebbit experiences are some of our favorites. Check out the (Jebbit) Jibbitz Charm Personality Quiz, which is our Experience of the Week!

With all of the recent posts about how personal experiences can teach us something about B2B sales or marketing strategy, or some other business-y things...let’s reverse that and talk about how #marketing strategy can teach us something about personal experiences. First up:  customer onboarding and the welcome series. When someone becomes your customer, they have consented to provide their email an/or mobile number in return for something of value - to be given recommendations, educated, entertained, saved time, or saved money. They have made a commitment to your brand, and you have a golden opportunity to make their experience one they will maintain and grow with you. If you were to start a personal relationship where someone provided their contact information with you, would you ask them questions to learn more about them, or would you tell them what they want, need, know, etc.? Would you have a one-sided monologue, or seek to have a two-sided conversation? This is how we should be thinking about #customeronboarding as well. Too many times, customer onboarding and #thewelcomeseries are a sequence of commands and “pushed” content, rather than an opportunity to “pull” content from customers that can improve their overall #customerexperience.  Relate this to a personal relationship: would someone be happy with only one-sided monologues instead of conversations? Jebbit helps brands and retailers create engaging and valuable customer onboarding & welcome series content (1:1 digital conversations) that support and enrich their #CRM and #loyalty programs. If you'll be at Customer Relationship Management Conference (CRMC) or Shoptalk Europe n the upcoming weeks, message me to connect with the Jebbit team and learn about making customer experiences valuable and delightful from Day 1! #cx #firstpartydata https://lnkd.in/eJhQbEVn

Jebbit enables 1:1 conversations at scale to educate and engage consumers while collecting valuable first party data. Love to see this example by Revlon, which offers a visual guided shopping experience for the customer (a great CX) and valuable insights for Revlon.

Love to see Jebbit's own Jonathan Sussman talk about the power of #ai to improve the user experience and campaign performance. #userexperience #generativeai #builtinboston Built In

I wrote this blog post seven years ago, and it felt like the right time to revisit it. While it references programmatic media buying, it still applies to all of us working in various areas of digital, data strategy, advertising and MarTech. In the mid-1800s, the Semmering Railway experiment asked engineers to submit plans to lay tracks across the Austrian Alps for a train that did not yet exist, a train that hadn't been designed yet to allow it to transverse such a difficult terrain. But still the experiment proceeded, and they built the tracks anyway, knowing that one day, the train would come. And this thinking forced a creative process that did eventually design a train that could make the trip. What I called "Anticipation-Driven Creativity" was, in fact, an incubation mentality. This mentality allows us degree of freedom to experiment, to fail, and to ultimately learn. DCOEs and #innovation Hubs within brands are evidence that this incubation mentality has taken a stronghold within the industry. And they are indeed doing some of the most exciting work out there. They force us to stretch, to see the previously unseen, to work toward building what has never been built before. What tracks will you lay down, even though there isn't a train yet that can travel on them? #innovationhub #firstpartydata #digital #martech

Pamela Erlichman and I will be at #shoptalk2024! We'd love to meet and talk all things marketing personalization and first party data! Schedule time with us here: https://lnkd.in/ey2mgdDQ

No better time to share my favorite quote of all time from the GOAT, Misty Copeland (if you don't know who she is...you're missing out...and it's time to learn about Misty and her amazing story). To all the young girls and to all the women who feel like it's too late, that you're uncertain, or that you look or feel "different," I see you - and you can succeed. #womenshistorymonth

Have #firstpartydata but not sure what to do with it? Come to our webinar tomorrow, 2/15, and learn how Jebbit x Twilio-Segment x RealTruck, Inc. is fueling a personalization engine. It's not enough to collect the data, you also have to have a plan for activation - learn how tomorrow!

Customer data is one of your most valuable assets. Are you maximizing the impact of your #firstpartydata strategy? The SAP x Jebbit story is a powerful one and if you've been exploring enhancing your customer experience, check out the video below! SAP.iO #cxstrategy #customerjourney