Stefano Togni’s Post

It was a pleasure meeting you Rizwan Chaudhrey, thanks for giving me the opportunity to talk about the CPHI Middle East vision. Check out my quick interview below with #LiveWithChaudhrey, we discussed: - Why we are launching CPHI Middle East - The business opportunities in the Middle East pharmaceutical market - What to expect at the show and what makes it stand out #CPHI #CPHIME #AtTheHeartOfPharma

In order to be successful at a trade show in 2024, you have to be successful in all three phases of a show. The three phases are: -> Pre-Show -> During Show -> Post-Show It’s not enough to show up with a booth and some swag items anymore. Here’s my major takeaway on trade show strategy during Day 2 of CPHI North America here in Philadelphia. If you’re not implementing strategies and tactics during each of these phases, you’re actively leaving money on the table. #tradeshowstrategy #CPHINA #CPHI #CPHI2024

See below for our take on the key themes that came up at CPHI Barcelona!

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"Day TWO at CPhI 2023 brought another day of enlightening discussions under the bright sun. It's been a challenging and rewarding experience connecting with partners, customers, friends, exhibitors, and visitors. I hope your day was as successful as mine. Special highlight meeting colleagues and friends, Andreas Hofmann & Tessa Kusterman, in person. Looking forward to more fruitful interactions ahead! ☀️💬 #CPhI2023 #Networking #Impressions"

In 1995, I ventured to my first CPHI as a student, a memory that still feels recent. Our booth presence was rather simple, with only three of us – the company's founder (incidentally, my father), our head of sales at the time, and myself. I recall arriving a day prior to the event, exploring the venue (and if my memory serves me right, there was only 1 hall back then, with 250 booths and approximately 10 companies from India) and noticing that we did not have our products on display at the booth apart from our printed products lists and brochures. That evening, I embarked on a quest to locate a stationery store near the exhibition hall. I found black adhesive paper, a stencil, box cutters, all of which I used to meticulously cut out letters to craft a makeshift product display for our booth. I even managed to convince the store owner to stay open a bit longer to accommodate my late-night endeavor. The next day, I proudly affixed those hand-cut letters onto one of the white panels of our 10x10 booth. Every time someone paused, read a product name, and ventured into our booth to inquire about it, a sense of pride welled up within me. It was pride in the company my father had established as well as what I thought was a substantial contribution I had made to drawing potential customers. Fortunately, our product range was limited to salbutamol sulfate, ciprofloxacin hydrochloride, ranitidine hydrochloride, and a few others. With today's expanded product list, it would likely take me three days to replicate such makeshift signage. From its founding, Neuland's primary goal has been creating high quality products. Pharmaceuticals is the 2nd most regulated industry in the world and for the right reasons. Our passion for our products and their quality has fostered a culture that is transparent and straightforward, simplifying decision-making that remains centered around the customer. Fast forward to the present day, CPHI has undergone a transformation. In 2023, a team of 24 represented us at CPHI in Barcelona, with over 200 pre-arranged meetings and 50 more walk-ins. We no longer rely on physical product displays to generate inquiries. My role has evolved as well, with fewer meetings and more time spent welcoming and engaging with our customers at the booth. Over the years, many of our customers have become cherished friends. Today, CPHI has become a space for reuniting with friends, meeting customers, reconnecting with former employees, and engaging with stakeholders who have contributed to Neuland's success. It's a privilege and joy to be there. I am acutely aware that the 24 of us who traveled to Barcelona represent all of Neuland and its dedication to serving our customers and markets. I don't know how many more CPHI events I'll attend, but I am certain that this annual gathering will always be a significant contributor to how Neuland is understood and perceived in the pharmaceutical space. #cphiworldwide

Events like CPHI are the pulse of the Pharma & Biotech industry 💓⚡️ Over three days, the @CPHI hosts more than 2,500 exhibitors and welcomes around 45,000 professionals from over 150 countries. 🌎 Yesterday my colleagues and I spent the day immersing ourselves in the lively energy of this event. Doing so, I once again realized that, in the dynamic world of Pharma & Biotech, international fairs are more than just get-togethers; they are the heartbeat of our industry. 🌱 Collaboration is central to our industry's mission, which is to enhance patient healthcare and delve into new innovations, be it in novel treatment procedures, digitization, or sustainability. As rapid and ongoing scientific developments define our industry, events offer a live platform to showcase and discuss the latest innovations. 🤝 Furthermore, when it comes to Pharma and Biotech solutions, trust is the basis. While digital communication has its merits, face-to-face interactions at events are unparalleled in fostering trust. Being a global industry, the big events like the CPHI attract an international audience, facilitating important cross-border exchanges. 🧩 Last but not least, with the sector grappling with skill shortages, a well-connected network can make the process of finding the right talent for the right projects a lot easier. For us as recruiters, networking isn't just part of the job — it is our job. At @Aristo Group we aim to connect the dots, to bring the right people together and to create the "perfect Match". That's why events like CPHI are invaluable to us, and we're always thrilled to be present today, fostering connections and scouting talent. If any of you are around, feel free to reach out. I'm always open to chat and share insights! 🤝✨ #WeAreAristo #WirSindAristo #Networking #CPHI

Today I discovered by chance that the CPHI World Expo is held in different countries every month. Even in China, there are two CPHI exhibitions every year. South Korea and Japan also have their own CPHI exhibitions, and in fact, these countries are only a short 2-hour flight away from China. In addition to the CPHI exhibition, there are many other exhibitions in the field of medicine and health food, such as API, FIC, etc. Why do we need so many exhibitions in a year? Do you think we really need so many exhibitions? #CPHI

And yes, as expected, we're here in Barcelona! This year's host to the biggest global pharma event, CPHI Worldwide! More than 45,000 professionals from more than 165 countries they say! A global event it will be indeed! If I'm not mistaken, and not just under a false perception, I get the strong feeling India's participation is going to be massive this year. Of course, the exhibitor list speaks for itself! But there are 2 additional factors that boost up the participation level. One is that the 'top dogs'...sorry... top management, are all present. Almost unanimously. Secondly, the number of Indian visitors also seems to be far far above usual norms. Last year's Frankfurt event was still fresh out of the pandemic. And surely, many may have given it a miss to be on the safer side. Well, this year, no excuses. The pandemic is indeed history. Life and work has probably normalized back to pre-pandemic levels. What's more is that, so has pharma. 3 year's of a flamboyant joy ride enjoyed by pharma companies during the COVID period, has now come to some sort of normalcy. But a normalcy that feels like a degrowth, if you ask those concerned. Ask China about it, for example. And talking about China, yes, they'll be there too. They're also under tremendous pressure. And they're desperately trying hard to somehow maintain the momentum built since 2021 and justify the additional built up capacities. Oh yes, they'll be there to catch new business. With as much verve as their Indian counterparts! Maybe that could that be the reason for the presence of our 'top dogs'? To battle it out with everything each one's got! If so, it's definitely going to be one hell of a show! India vs China? Or India + China vs ROW? Remember that both cannot grow leaving the other one behind. Both manufacture APIs as well as key intermediates, making them mutually dependent under various circumstances. To top it all, both are equally aggressive in trying to sell their products in each other's markets! Either way, this is going to be a show not to miss! And you can count on me (to my best efforts) to give a first hand feeling and impression to those who unfortunately couldn't make it! Stay tuned for Day 1 tommorow! And all the very best to those already here... ...enjoying the sunny side of Barcelona! #masterplan #cphi #pharma #api #intermediates #India #China #Worldwide #exhibition