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🚀 Latest Trends in E-Commerce & Online Advertising 🌐 The e-commerce landscape is evolving rapidly, and staying ahead of the curve is crucial for success. Here are the hottest trends shaping the industry: 1) Personalization: Leveraging AI to deliver customized shopping experiences. Consumers now expect personalized recommendations and tailored content. 2) Social Commerce: Platforms like Instagram and TikTok are transforming into shopping hubs, blending social engagement with seamless purchasing. 3) Sustainability: Eco-friendly practices are gaining traction. Brands that prioritize sustainability resonate more with conscientious consumers. 4) Voice Search & Smart Assistants: Optimizing for voice search is becoming essential as more shoppers use Alexa, Siri, and Google Assistant to make purchases. 5) Augmented Reality (AR): Enhancing the online shopping experience with AR, allowing customers to visualize products in their real-world environment. 6) Subscription Models: From fashion to food, subscription services are thriving, offering convenience and consistency for consumers. 7) Influencer Marketing: Partnering with influencers continues to be a powerful strategy to reach niche audiences and boost brand authenticity. 8) Data Privacy: With increased regulations and consumer awareness, transparency and robust data protection practices are paramount. Adapt and innovate to harness these trends and drive your e-commerce success. What trends are you most excited about? Share your thoughts below! 👇

Exploring the potential ramifications of a TikTok ban on ecommerce brands, this insightful article by Arielle Feger offers valuable insights into the evolving landscape of social commerce. Feger explores the intricate web of consequences, shedding light on winners and losers within the digital retail realm. As the industry contemplates the implications, it's crucial for brands to stay informed and adapt their strategies accordingly. Dive into the discussion and gain valuable perspectives on the future of online retail. #TikTokBan #Ecommerce #SocialCommerce #DigitalMarketing

3 DIFFERENT WAYS of BUILDING YOUR BRAND: (1) OFFLINE MARKETPLACE (Modern Trade / Gen Trade / Specialty Stores) Your Packaging is your brand. When people shop offline, the only input they have in order to decide whether or not to trust you is your packaging. Most people shopping offline are not going to go online to get to take the time to know your brand — they will decide in the here and now. Your packaging must be able to stand on its own. ——— (2) ONLINE MARKETPLACE (Lazada / Shopee / TikTok) Your Visibility is your brand. The customers of online marketplace platforms are there out of their loyalty to discounts and price, NOT out of loyalty to the brands on the platform. This is the primary consumer you’re interacting with in these platforms. The best way to build your brand with customers who are there for the price/platform and not your brand, is through whats called Mere Exposure Effect: More Visibility ➡️ More Familiarity ➡️ More Trust Build your business in a way that allows you enough margin to play the algorithm and discount game, and still have enough to grow your financial war chest, NOT take away from it and hoping that the customer behavior will eventually change. They are there for the platform, NOT for you. ——— (3) DIGITAL PLATFORMS (Facebook / Instagram / TikTok) Your Ideology is your brand. This is where you get to make a difference — where you can preach your ideology and rally people behind your cause. The mistake is most brands don’t have anything valuable/different to say: They only have a bag of features to justify asking people to switch. The hope is that they can be “better” enough to become different. This NEVER happens. Own a problem that is yours and yours alone. This gives you PRICING POWER, which means that: - People aren’t looking around for other options “just to be sure” they’re making the right choice, resulting in much quicker conversion cycles. - People aren’t waiting around for discounts to buy you. You get better BAU conversion on online marketplaces, which means better margins. - You get to funnel customers into your brand.com where you have better control over margins. #CognitiveBrandManagement

This article explores the profound benefits of social commerce, delving into its impact on businesses, consumers, and online retail. #SocialCommerce #socialcommercebusiness #ecommerce #ecommercetips #ecommercestore #ecommercewebsite #EcommerceSuccess #socialmediamanager

CSB 5210 Assignment #5 As this article mentioned, I think brands capitalizing on digital retail marketing and technological advances is so important as we see things like AI gradually infiltrate almost every aspect of our lives. Personally, I value convenience so I appreciate shoppable content features that platforms such as Instagram provide. Although, it’s cool to see brands meet where I’m at (Instagram, Tik Tok etc…) and take me to their website where I can shop directly from my timeline, I also have reservations about it. Sometimes I miss the early versions of social media that were ad free and strictly for socializing. However, at the very least I’m glad brands have started to tailor their ads to things they think I’d be interested in based off my shopping history. Check out this article to see more trends happening in retail marketing! ⬇️ #marketing5210Fall2023 #CAUMarketing https://lnkd.in/gxYUngDz

Navigating the future of Social Commerce – uncover the trends shaping the way we shop online. Stay ahead in the dynamic world of digital retail. 🌐🛍️ #SocialCommerce #FutureTrends #DigitalMarketing #eCommerce #Brands #Agencies #Business #Blog #MUB #PCIS

𝗧𝗛𝗘 𝗖𝗢𝗡𝗩𝗘𝗥𝗚𝗘𝗡𝗖𝗘 𝗢𝗙 𝗦𝗢𝗖𝗜𝗔𝗟 𝗠𝗘𝗗𝗜𝗔 𝗔𝗡𝗗 𝗘-𝗖𝗢𝗠𝗠𝗘𝗥𝗖𝗘 𝗣𝗟𝗔𝗧𝗙𝗢𝗥𝗠𝗦 The convergence of social media and e-commerce platforms marks a transformative phase in digital marketing and online shopping. This fusion, often termed “social commerce,” is reshaping the retail landscape, enabling brands to reach consumers through new, interactive channels. This integration not only reflects the evolving consumer behavior but also showcases the adaptability of businesses in leveraging technology to enhance the shopping experience. In this essay, we will explore the dimensions of this convergence, its implications for businesses and consumers, and the challenges and opportunities it presents. #socialemediamarketing #socialmedia #ecommerce #ecommerceplatforms #tips #tipsandtricks #whitepaper #research #researchreport #marketingdigital #digitaladvertising #marketing #tipsforsuccess #tipsmarketing

In Asia-Pacific retail, everything is a storefront and the door sign is never turned ‘closed’. This is the reality of commerce and marketing today whereby consumers can shop for over 24 hours without leaving their homes. However, this is not to say the brick-and-mortar experience is dead; far from it in fact, but is ripe for significant transformation. For Keith Ho, strategy lead at NP Digital Malaysia, the future of retail commerce lies on the capability of businesses to understand how they can benefit from hybrid experiences. For him, the trick is to find the right model that fits both the needs and interests of your target demographic and meets them at their convenience. #retailcommerce #ecommercemarketing #industryinsights ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

DTC commerce represents the fastest-growing eCommerce channel accounting for 1/7 of all eCommerce sales worldwide and predicted to grow by 34% in 2024 (EMARKETER). And Brands that build their own DTC websites dramatically increase their ability to communicate directly with consumers, all while increasing their first-party data volume and gaining commerce autonomy (Bertrand Fraboulet)... #DTC #ecommerce #performancemedia #retailmedia #mediaagency #shopify #firstpartydata

Often we hear people comparing both brand.com and marketplace when businesses want to kickstart their digital commerce or choose which platform to focus on. These 2 platforms have their own unique propositions which require different strategies to optimize the platform performance. Get insight from this article to understand how to strategically leverage these platforms. 😉 https://lnkd.in/gfQmKkdw #cleargo #marketplace #digitalcommerce #ecommerce