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Did you know the Gen Z audience represents $143 billion in annual purchasing power? How to engage #GenZ this holiday season for maximum impact? 🤔 Learn top #holidayshopping trends for Gen Z and how to use them to market to this key demographic in our new article by YA Marketing Manager Dayna Serxner. 🎉 https://hubs.la/Q02d6SWj0

While I agree that social media plays a key role by offering convenience to generate impulsive purchases, there are a few areas worth reflections in response to this claim: - Impulsive purchases aren't confined to APAC, there are lots of Western consumers who belong to this. And women are generally more impulsive than men - Other than the "stimulus" of social media content or KOL, visual merchandising or the uniqueness of the products also drive impulsive purchases - this kind of purchase behavior could also be rational as many consumers have a set of values and considerations in their mind after browsing online and shopping in physical retail outlets - Again, Generation Z and Millennials, they are always swung by trends and often need to cope with stress of their generations. Because of their ever-changing needs, brands may consider shifting more focus on consumers base other than this segment, depending on the brand positioning and product nature. Generation Z in certain sector is actually a "red ocean“

Wondering why brand loyalty is fading? We got you. 📊 In our latest study at Appinio, we explored why UK consumers are choosing own-brand products over branded options. The key finding? Two-thirds of UK consumers who favour branded products are Gen Z and Millennials. With rising inflation, they're the most likely to switch to own-brand as they hit budget limits. If prices continue to rise at the current pace, demographics that have proven so far to be robust against swapping from branded favourites to own-brand alternatives will have an increased rate of switching to cheaper options. 🚨Gen Z and Millennial's brand loyalty is at risk The big question for FMCG brands: Can we reverse this trend? To tackle this, move beyond assumptions and gather real data from your audience. Understanding their motivations and buying triggers—supported by solid insights—can help your brand: – Predict trends – Anticipate risks – Act proactively to stay ahead Want more details? I’d be happy to share access to the whole study if you: → Like this post → Comment 'Brand Loyalty' #Appinio #FMCG 

𝐃𝐞𝐜𝐨𝐝𝐢𝐧𝐠 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐒𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐇𝐚𝐛𝐢𝐭𝐬 Marketing #strategies without a thorough understanding of consumer spending habits are akin to shooting in the dark. Consumer spending behaviours are shaped by both internal and external factors. Let's delve into some of these key #influencers: 🔆Income Bracket: Individuals with higher incomes tend to possess greater disposable wealth and consequently exhibit more liberal spending patterns, whereas those from lower-income brackets adopt a more need-centric, budget-conscious approach. 🔆Demographics: Variables such as age, gender and geographical location exert significant influence on consumer spending tendencies. For instance, younger demographics may display a penchant for experiential purchases and #technology, while older cohorts may exhibit a proclivity towards savings or #investment strategies. Cultural and societal norms further shape consumption behaviours. 🔆Psychological Triggers: Emotions, needs and desires guide consumer behaviour. By tapping into aspirations for status, convenience or self-expression, enterprises can effectively sway consumer spending habits. 🔆Social Validation: Testimonials and reviews wield substantial sway over consumer decision-making processes. Additionally, the phenomenon of FOMO (Fear of Missing Out) drives individuals to make purchasing decisions to align with prevailing trends or avoid feelings of exclusion. 🔆Cognitive Biases: #Psychological phenomena such as loss aversion and the gambler's fallacy significantly influence consumer perceptions of product value, thereby impacting purchase decisions. Businesses well-versed in these cognitive biases employ tailored strategies to enhance product appeal and drive #sales. Harnessing Consumer Insights Businesses can derive significant advantages from comprehending consumer spending habits: 📈#Market Analysis: Thorough surveys and research initiatives facilitate the acquisition of invaluable insights into consumer preferences, enabling #businesses to tailor their marketing strategies and offerings to align more effectively with target audiences. 🔒Establish Trust: Building a reputation for reliability and integrity is paramount. Consumers gravitate towards brands they trust when presented with multiple options. 👤Personalisation: Leveraging #socialmedia platforms and crafting bespoke content fosters deeper connections with consumers, enhancing brand engagement and loyalty. 🎁Incentivisation: Loyalty programmes, rewards schemes and exclusive discounts encourage repeat purchases, cultivating a devoted customer base and driving long-term profitability. Conclusion In addition to surging sales, understanding consumer behaviour aids companies in sustaining the relevance of their business. On the consumer end, it takes them to the right product or service, saving them time and money.

A consumer behaviour survey conducted by Rithum showed that 35% of Gen Z are willing to hold off purchasing a product in the run-up to sales events compared to just 9% of shoppers over 60. 📊 Brands looking to target both audiences need to understand the behavioural differences that exist between generational groups and tailor strategies accordingly. 👩 👵 In this article, Philip Hall MD for EMEA at Rithum, discusses how to successfully engage and sell to each audience. Read more here https://lnkd.in/d-p4Jpa5 #GenZ #ConsumerBehaviour #Brands 

Days of overlooking mature customers are over. The global consumer base is aging. There are 1 billion consumers aged from 50-70 with multi-trillion-dollar spending. Myths like - mature consumers spend less, don’t engage on social media, and have little influence - have been debunked by the latest studies. Rather, their screen time on social media is at a record high, they are more loyal and have better ROI than any other cohort. Now, it's a challenge for the brands how to accommodate them. #customerinsight #demography #maturecustomers Interesting read from BCG:

Great read about consumer behaviour (while having a coffe and waiting for my flight this morning ✈️ A survey conducted by Rithum showed that 35% of Gen Z are willing to hold off purchasing a product in the run-up to sales events compared to just 9% of shoppers over 60. 📊 Brands looking to target both audiences need to understand the behavioural differences that exist between generational groups and tailor strategies accordingly. 👩 👵 In this article, Philip Hall MD for EMEA at Rithum, discusses how to successfully engage and sell to each audience. Read more here https://lnkd.in/d-p4Jpa5

How can your brand engage #GenZ this holiday season for maximum impact? 🤔 Learn top #holidayshopping trends and how to use them to market to this key demographic in our recent blog. 🤳 https://hubs.la/Q02dj6NN0

Nurturing Consumer Loyalty in Malaysia: The Power of Emotional Connection In the bustling Malaysian market, consumer preferences are deeply rooted in emotive connections. Brands seeking to capture the hearts and wallets of Malaysian consumers must understand the importance of relevance, meeting needs, and fostering brand affinity. However, in a landscape characterized by generational gaps spanning Gen X, Millennials, and Gen Z, a one-size-fits-all approach to advertising and brand building is no longer viable. Instead, brands must craft strategies that resonate across demographics while maintaining a Meaningfully Different and Salient positioning. The Importance of Emotional Connection: Malaysian consumers are drawn to brands that evoke emotion and resonate with their values and aspirations. Whether it's nostalgia, cultural pride, or a sense of belonging, successful brands tap into these emotional triggers to establish lasting connections with their audience. Advertising and brand building efforts must prioritize authenticity and empathy, leveraging storytelling and experiences to forge meaningful bonds with consumers. Adapting to Generational Dynamics: With distinct generational cohorts like Gen X, Millennials, and Gen Z coexisting in the marketplace, brands must tailor their messaging and strategies to suit the preferences and behaviors of each group. While Gen X may value reliability and tradition, Millennials gravitate towards innovation and social responsibility, and Gen Z seeks authenticity and inclusivity. Brands that can navigate these generational nuances effectively will stand out in the crowded marketplace.