STAiiRS - Marketing Agency China’s Post

With the booming development of the global pet market, smart pet tech products are gradually becoming a new growth point in different markets. 𝐓𝐡𝐞 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐚𝐧𝐝 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐦𝐚𝐫𝐭 𝐩𝐞𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐚𝐫𝐤𝐞𝐭: The scale of the global pet market and the growth prospects of segmented markets. According to Global Market Insights data, the overall size of the global pet market was $280 billion in 2022, the segmented market for smart pet products is expected to reach $20 billion by 2028. 𝐎𝐯𝐞𝐫𝐬𝐞𝐚𝐬 𝐦𝐚𝐫𝐤𝐞𝐭 𝐞𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐚𝐧𝐝 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞𝐬: Agility in the local market is essential. Flexibility is crucial when it comes to marketing in overseas markets. Brands that can quickly adapt their marketing strategies based on market feedback and emerging trends are better positioned to capture the attention of consumers and establish a strong brand presence. 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐬𝐦𝐚𝐫𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐮𝐬𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Technological advancements and user-centric design principles are key. By leveraging technology and user feedback, this user-centric approach not only enhances the usability and effectiveness of products but also fosters a sense of ownership and loyalty among customers. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭 𝐚𝐝𝐚𝐩𝐭𝐚𝐭𝐢𝐨𝐧: Positioning involves carefully aligning its offerings with the specific needs and preferences of target markets. Rather than adopting a one-size-fits-all approach. For example, in Southeast Asian markets where multi-cat households are prevalent, products emphasize features such as multi-cat recognition and health monitoring to cater to the needs of pet owners with multiple pets. 𝐅𝐮𝐭𝐮𝐫𝐞 𝐩𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐦𝐚𝐫𝐭 𝐩𝐞𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲: The smart pet product market is still nascent, with its solutions priced significantly higher than conventional alternatives, hindering widespread adoption. Despite this, the industry faces challenges with low market penetration rates and the need to reconcile personalized pet needs with standardized product offerings, highlighting the importance of strategic adaptation for sustainable overseas expansion. #GlobalExpansion #IndustryInsights #marketinginchina

Indian pet retailers are experiencing a surge in demand for top-tier pet supplies! 🚀 From organic food to natural treats and chic accessories, pet parents are splurging on high-quality goodies for their furry friends. 🛍️ This reflects a growing trend towards pampering pets with upscale products, showcasing their dedication to their beloved companions' well-being. 🐶🐱💕 Whether it's gourmet meals or stylish accessories, pet owners are eager to invest in the best for their fur babies. 🌟 Let's embrace this trend and give our pets the VIP treatment they deserve! 🎩✨ #PremiumPetProducts #PetCare #SpoiledPets #PetLove ❤️ As a Retailer you may follow: 1.    Product Selection: Curate a diverse range of premium pet products, including organic food, natural treats, and chic accessories, to cater to the growing demand from pet owners. 2.    Visual Merchandising: Create visually appealing displays to showcase premium pet products effectively in-store, attracting pet owners and encouraging impulse purchases. 3.    Staff Training: Train staff members to provide expert advice and assistance to customers regarding premium pet products, ensuring a positive shopping experience. 4.    Online Presence: Enhance the online presence through an e-commerce platform, showcasing premium pet products and offering convenient delivery options to reach a wider customer base. As a Manufacturer: 1.    Research & Development: Invest in research and development to innovate and create new premium pet products that meet the evolving needs and preferences of pet owners. 2.    Quality Control: Implement stringent quality control measures to ensure the highest standards of safety and quality in the manufacturing process of premium pet products. 3.    Sustainable Practices: Embrace sustainable manufacturing practices to minimize environmental impact and appeal to eco-conscious pet owners. 4.    Branding & Marketing: Develop a strong brand identity and marketing strategy to effectively promote premium pet products and differentiate them from competitors. As Importer you may follow: 1.    Supplier Evaluation: Identify reputable international suppliers of premium pet products and evaluate their product quality, reliability, and pricing. 2.    Import Regulations: Familiarize with import regulations and requirements for bringing premium pet products into India, ensuring compliance with legal and safety standards. 3.    Logistics Management: Efficiently manage logistics and shipping processes to ensure timely delivery of imported premium pet products to retailers across India. 4.    Market Analysis: Conduct market analysis to identify emerging trends and consumer preferences in the Indian pet industry, guiding import decisions and product selection. Don't keep this pawsome trend to yourself! Share if you're ready to spoil your pet rotten! 🐾🎉

The pet industry has seen unprecedented growth and transformation in recent years. According to Bloomberg Intelligence, the pet industry is expected to increase from $320 billion today to almost $500 billion by 2030. As more and more people welcome furry, feathered, or scaly companions into their homes, pet products have become a staple in households worldwide. However, this rise in the pet industry is not without its challenges. The demand for pet products, while robust, brings forth the complexities of excess inventory and perishability for CPG manufacturers. Pet CPG brands face the intricate task of managing diverse product categories, each with its own shelf life, leading to potential waste and operational inefficiencies. In this post, we explore the evolving pet industry landscape, delve into the recent developments in this thriving sector, and discuss how pet CPG brands can navigate these challenges through innovative solutions in discounting processes. https://lnkd.in/g_hqKcGc

People's growing expenditure on pet care items such as food, healthcare, grooming, and others is expected to stimulate #consumption, hence promoting #pet #care #market #growth. #Furthermore, the #development of pet care store #infrastructure in numerous #nations throughout the world is expected to increase consumption of pet-related items, hence boosting #market expansion. #Having a cat is regarded a status symbol in upper-class communities. As a consequence of changing lifestyles among the global population, demand for cat care products is expected to rise. Request For Free Sample@ https://cutt.ly/Lws7aiqO The #Pet #Care #Market research report includes #product categorization, product #application, #development trend, #product #technology, competitive #landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, and the most recent dynamic analysis, among other things. The study discusses the worldwide market's drivers, opportunities, and limitations. It discusses the influence of various drivers, trends, and constraints on market demand during the forecast period. The research also outlines market potential on a global scale.

📰🐾💰 Thailand Pet Food Market 💰🐾📈 Market Size: Estimated to reach $1.78 billion in 2023. Further growth expected to hit $3.35 billion by 2029. Compound Annual Growth Rate (CAGR) during forecast period (2023-2029): 11.06% 📊📈 🐶🐱🐠 Pet Adoption and Demand for Premium Pet Foods 📈📈 Dogs are the most beloved pets, followed by cats and fish. Pet owners strive to provide organic, healthy, and nutritious food options for their furry friends. 🥦🍖🌽 Additional focus on grooming, training, and veterinary services for overall well-being of pets. 🛍️🐾 Growth in Pet Products Market 🚀 Accessories, toys, bedding, and hygiene products leading the pack. Impressive CAGR of 7.1% from 2015 to 2020. Growing demand for innovative and functional pet products enhancing pet ownership experience. 🌐📲📦 Adaptation to Digitalization 📱🏪 E-commerce and online platforms provide convenience and competitive pricing for pet owners. Lazada, Tokopedia, and Shopee are prominent online marketplaces for pet products and services. 🏭🌍 Key Players in the Thailand Pet Market 🌍🚀 Internationally recognized brands: Mars, Nestlé, and Colgate-Palmolive, with strong presence and distribution network in the region. Local hero: Charoen Pokphand Group, holding 78% of value sales in 2017. 🇹🇭🏢 Overall, the Thailand pet market offers exciting opportunities driven by increasing demand for high-quality pet food, products, and services among pet lovers. 🐾💼💙 #ThailandPetMarket #PetFood #MarketSize #GrowthProjection #CAGR #PetAdoption #PremiumPetFoods #Dogs #Cats #Fish #OrganicFood #HealthyFood #NutritiousFood #Grooming #Training #VeterinaryServices #PetProducts #Accessories #Toys #Bedding #HygieneProducts #Digitalization #Ecommerce #OnlinePlatforms #Convenience #CompetitivePricing #OnlineMarketplaces #KeyPlayers #Mars #Nestlé #ColgatePalmolive #CharoenPokphandGroup #Opportunities

New post (European Pet Owners Willing to Spend €14.378 Billion on Pet Tech, According to New Research) has been published on Katzenworld link https://lnkd.in/eZwPuVGZ New research reveals that European pet owners are willing to spend up to €158 per year on pet tech, with a total potential market value of €14.378 billion. Over 45% of Europeans believe that pet tech is the future of pet ownership, but 41% have cybersecurity concerns. The most popular concept pet tech product is a ‘pet nutrition scanner’, and the European pet tech market is expected to grow by 20.7% annually. Distrelec explor ...

How many pet reels do you come across on Instagram daily? 📱 I guess, plenty! From pet grooming reels where a pet dad brushes his dog's teeth with a special dog toothbrush to videos of two or three cats fighting in a cat hammock, these trends show that the demand for pet products is soaring. The pet product manufacturing industry is evolving to meet these changing demands. Here’s how: 📌 1️⃣ 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐂𝐡𝐨𝐢𝐜𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐞𝐭 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 The pet food market is projected to grow to $107.49 billion by 2025. Companies are using sustainable ingredients like plant proteins and insects. Major players like Mars Petcare are transitioning to 100% recyclable packaging to reduce plastic waste. The industry is also focusing on upcycled products and sustainable sourcing certifications to enhance environmental stewardship. 📍 2️⃣ 𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞𝐬 𝐢𝐧 𝐒𝐮𝐩𝐩𝐥𝐲 𝐂𝐡𝐚𝐢𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 Supply chain mapping and product life cycle analyses (LCAs) are becoming more common. Companies are conducting LCAs, implementing regenerative agriculture, and using alternative protein sources. This is happening in front of us, in the industry. More and more suppliers are adopting these sustainable practices, ensuring facilities have recycling and composting systems, and setting energy and water reduction targets. 📌 3️⃣ 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐢𝐧𝐠 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐜𝐚𝐥 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐌𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐢𝐧𝐠 𝐚𝐧𝐝 𝐏𝐫��𝐝𝐮𝐜𝐭𝐢𝐨𝐧 Technology is revolutionizing the pet care market. Founders working with Gembah have developed products like GPS trackers, automatic feeding stations, and retractable dog leashes. These advancements help pet owners monitor their pets' health, book grooming appointments, and stay connected. P.S. I will be attending the India International Pet Trade Fair at Goregaon (5th-6th October) Here's the link if you want to witness the Pet Market first-hand: https://iiptf.in/

Can an old dog learn new tricks? As we’ve attended the #GlobalPetExpo and #Superzoo over the last few years, this question has been nipping at the heels of the Pet Industry's largest and most prestigious brands as they watch a new, disruptive generation of pet brands dogpile into the industry. Made by Nacho, Native Pet , Kindfull, Maev, Roosevelt, Zesty Paws (part of H&H Group), Ollie, KatKin, Cat Person, Finn, and Fera are just some of the companies making up what we’re calling the Third Wave of Pet Brands. This new generation of pet brands look, sound and act differently from the conventional forefathers of the Pet Industry (Hill's Pet Nutrition, Royal Canin, Purina Mills, LLC, Nutro, Pedigree Wholesale Limited, Milkbone, Iams, FreshStep, FancyFeast) and even the second wave of natural pet brands (Blue Buffalo, Wellness Pet Company, Stella & Chewy's, Freshpet, The Honest Kitchen, Open Farm Pet) Read more below about how we think the original pet brands can keep a leg up in the pet industry. #pet #petindustry #petfood #petbrands #branding #packagingdesign https://lnkd.in/geD-i9Jh

Pet retailers are witnessing a magical transformation with the rise of specialty pet stores! 🌟🛍️ These unique havens cater to niche segments within the pet industry, offering everything from natural and holistic care to raw diets and eco-friendly products. 🌱🍖🌎 Pet owners are flocking to these specialty stores in search of expert guidance and one-of-a-kind treasures for their furry companions. 🐶💼 Whether it's personalized advice or exclusive products, these stores are becoming go-to destinations for pet enthusiasts. 🏬💖 Let's celebrate the diversity and innovation these specialty pet stores bring to the table! 🎉🐾 #SpecialtyPetStores #PetCareRevolution #UniqueFinds #PetLove ❤️ Retailer: 1.    Niche Product Selection: Curate a unique range of products tailored to specific pet care needs, such as natural and holistic care, raw diets, and eco-friendly options, to cater to the niche segments targeted by specialty pet stores. 2.    Expert Staff Training: Provide specialized training to staff members to equip them with in-depth knowledge about the unique products and services offered by specialty pet stores, enabling them to provide expert guidance and personalized recommendations to customers. 3.    Community Engagement: Foster a sense of community and belonging among pet owners by organizing events, workshops, and educational sessions focused on niche pet care topics, establishing the store as a hub for pet enthusiasts. Manufacturer: 1.    Research and Development: Invest in research and development to innovate and create niche pet products that align with the unique needs and preferences of specialty pet stores, such as natural, holistic, and eco-friendly solutions. 2.    Quality Assurance: Implement rigorous quality assurance processes to uphold the highest standards of safety and efficacy in the manufacturing of niche pet products, building trust and credibility among specialty retailers and consumers. 3.    Sustainable Practices: Embrace sustainable manufacturing practices to produce eco-friendly pet products that resonate with the environmentally conscious values of specialty pet stores and their customers. Importer: 1.    Market Research: Conduct thorough market research to identify emerging trends and niche segments within the pet industry, guiding import decisions and product selection to meet the specific demands of specialty pet stores. 2.    Supplier Identification: Source reliable international suppliers specializing in niche pet products, evaluating their product quality, diversity, and compatibility with the unique needs of specialty retailers. 3.    Compliance and Regulations: Ensure compliance with import regulations and standards for niche pet products, addressing any legal requirements or certifications necessary to import and distribute these items in the target market. Don't keep the excitement to yourself! Share if you're ready to explore the world of specialty pet stores with your furry friend! 🌟🐾