STAiiRS - Marketing Agency China’s Post

With China forecasted to account for one-sixth of global beauty retail sales and the skincare market predicted to achieve $62 billion (Source: Business of Fashion and McKinsey), Jing Daily has highlighted some interesting trends that have surfaced for 2023. 1. Social Commerce and Livestreaming - Douyin, the TikTok counterpart in China, has been dubbed as the next growth engine in China with over $10.6 billion in sales which was attributed to the popularity of short-form videos and livestreaming. 2. "Skintellectuals" - Discerning customers has led to the rise of beauty bloggers and apps with influencers creating content of analyzing product ingredients and video results to inform purchase decisions. 3. Clean Beauty - Local brands have started to see the value in not only cruelty-free products but also vegan and sustainable formulas with top players such as Aesop being a leader in this market segment. Brands are challenged to continuously innovate and stay ahead of the curve. At ArcOn Brands, we work closely with our partners to ensure they capitalize on each trend, gain access to resources and digital platforms and ultimately build a solid foundation for their presence in the market. Read more on: https://lnkd.in/gT3tbRpv #china #chinamarket #beautyindustry #chinatrends

Total sales from China's #618 shopping festival are down 7% YOY. Are Chinese consumers becoming numb to mega sales events like 618? 🤔 Here are some key takeaways from WalktheChat - AI-powered China Marketing Social Report from this year 👇 🛍️ Total Sales & Platform Performance - 742.8 billion RMB, marking a YOY decline of 7%. JD.com: Achieved a significant 32% YOY increase, driven by enhanced marketing and strong interest in 3C products. - Pingduoduo (PDD): Emerged as a key player, reflecting a consumer shift towards more cost-efficient options. 🛠️ Consumer Behavior - Pragmatism: Feedback indicates a shift towards practicality, with low motivation for purchases despite frequent promotions. - Historic Low: 618 event sees a 7% revenue dip, but JD & PDD excel in social discussions. 💄 Beauty Sector - Western Brands: Lead conversations, with L’Oréal Group at the forefront. - Chinese Brands: Only 2 in the top 20, down from 6 during Double 11, indicating rising competition from Western brands. 👟 Apparel & Footwear - Outdoor & Sportswear: Leading the sector with 4 Chinese brands in the top 10. - Local Brands: Urban Revivo makes a notable entrance, while comfort-focused Ubras and Bananain outperform major players like Lululemon. 🏠 Household Appliances - Cost-Efficiency: Consumers prefer Chinese brands over premium international labels, with 8 out of the top 10 most discussed brands being Chinese. 📥 Get the full PDF report in the link for a detailed analysis! #Ecommerce #618Event #ConsumerTrends #ChinaMarket #ConsumerBehavior #JD #PDD

🔍 Just completed a comprehensive Competitor Analysis for the Ordinary Brand DECIEM | THE ABNORMAL BEAUTY COMPANY : SWOT Analysis + Perpetual Mapping Analyzed The Ordinary against Minimalist , The Derma Co. , and Plum 💡Key Takeaways: - Affordability: All compete effectively, with Derma Co edging out the others. - Effectiveness & Acceptance: The Ordinary leads in perceived effectiveness, likely due to brand trust and longevity. Beminimalist, a rising star, shows promise in both areas. - Opportunities for The Ordinary: 1. Strengthen brand positioning. 2. Expand distribution and product range, focusing on Indian skin concerns like sensitive skin solutions. 3. Leverage influencer marketing to educate consumers on ingredients and product benefits. Tools Used:- Similarweb, Brand24, Google Trends, Statista, Competior’s websites and social media platforms, ecommerce platforms like Nykaa for prices and reviews. 🔍 Eager to know and gain your perspective! What elements do you think would enhance this analysis? Any recommended tools beyond the ones I’ve used? 🤔 #CompetitorAnalysis #SkincareIndustry #MarketingStrategy

Scaling Your Beauty Product Business Globally: Strategies for Success Expanding a beauty product business to a global level requires a strategic approach and careful planning. 🌍 Here are some key strategies to consider: 1. Market Research: Conduct thorough market research to identify target demographics, cultural preferences, and competitive landscapes in potential global markets. Understanding local consumer needs and trends is essential for successful expansion. 2. Localization: Adapt your products, packaging, and marketing materials to resonate with the preferences and cultural nuances of each target market. Localization demonstrates your commitment to meeting the unique needs of customers worldwide. 3. Distribution Channels: Explore various distribution channels, including e-commerce platforms, retail partnerships, and distributors, to reach customers globally. Utilize omni-channel strategies to maximize reach and accessibility. 4. Compliance and Regulations: Familiarize yourself with regulatory requirements and compliance standards in each target market. Ensure that your products meet local regulations for ingredients, labeling, and safety standards to avoid legal hurdles. 5. Brand Building and Marketing: Invest in brand building and marketing efforts tailored to each market. Leverage social media, influencer partnerships, and localized advertising to increase brand awareness and engage with potential customers globally. 6. Partnerships and Collaborations: Form strategic partnerships with local influencers, retailers, or beauty industry experts to amplify your brand presence and credibility in new markets. Collaborations can also provide valuable insights and access to networks. Expanding your beauty product business globally is a rewarding journey that requires careful planning, cultural sensitivity, and a commitment to excellence. By leveraging market insights, localizing strategies, and building strong partnerships, you can successfully scale your brand to new heights worldwide. #GlobalExpansion #BeautyIndustry #MarketEntry #Localization #BrandBuilding #Ecommerce #InternationalBusiness #StrategicPartnerships #Entrepreneurship #LinkedInLearning 💄🌎

8 pricing mistakes beauty brands make: 1. Cost-based pricing versus value-based 2. Lack of options for brand trials and loyalty 3. Psuedo-margin strategy 4. Frequent discounting 5. Lack of pricing strategy to move up 6. Scale unfriendly 7. Lack of value communication 8. Not calculating price sensitivities Read the full blog here: https://lnkd.in/gx42AgsB Jump Accelerator-Growth begins with profit. Profitable growth on the path to $20M-$50M+ for women-led, early-stage beauty brands using 6X profitable super fans and first principles thinking W/O Breaking the bank on ads, influencers or reckless distribution. Together, let's create “A Woman’s World.” ........................................................................ Follow for counter-intuitive insights on "what beauty founders don't know." #pricing #pricingstrategy #cosmetics

#BusinessFramework #POST3 𝐏𝐎𝐑𝐓𝐄𝐑’𝐬 𝟓 𝐅𝐎𝐑𝐂𝐄𝐒: This framework assesses industry competition, revealing strengths, weaknesses, and profitability influencers. 🔹 It has the following 5 components: 𝐓𝐡𝐫𝐞𝐚𝐭 𝐨𝐟 𝐍𝐞𝐰 𝐄𝐧𝐭𝐫𝐚𝐧𝐭𝐬 𝐁𝐚𝐫𝐠𝐚𝐢𝐧𝐢𝐧𝐠 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐒𝐮𝐩𝐩𝐥𝐢𝐞𝐫𝐬 𝐁𝐚𝐫𝐠𝐚𝐢𝐧𝐢𝐧𝐠 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐁𝐮𝐲𝐞𝐫𝐬 𝐓𝐡𝐫𝐞𝐚𝐭 𝐨𝐟 𝐒𝐮𝐛𝐬𝐭𝐢𝐭𝐮𝐭𝐞 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐨𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐑𝐢𝐯𝐚𝐥𝐫𝐲 To understand it better let us assume a fictitious cosmetic company, named 𝐋𝐚 𝐁𝐞𝐥𝐥𝐞. 𝐏𝐑𝐎𝐁𝐋𝐄𝐌 𝐒𝐓𝐀𝐓𝐄𝐌𝐄𝐍𝐓: La Belle aims to navigate market challenges by analyzing entry barriers, supplier and buyer power, substitutes, and industry rivalry within the eco-friendly cosmetics sector. 🔸 𝐒𝐓𝐑𝐀𝐓𝐄𝐆𝐘 𝐓𝐡𝐫𝐞𝐚𝐭 𝐨𝐟 𝐍𝐞𝐰 𝐄𝐧𝐭𝐫𝐚𝐧𝐭𝐬:  Assess entry barriers—regulations, capital, brand loyalty—and the impact of new competitors. 𝐁𝐚𝐫𝐠𝐚𝐢𝐧𝐢𝐧𝐠 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐒𝐮𝐩𝐩𝐥𝐢𝐞𝐫𝐬:  Assess key suppliers' pricing power and alternative source availability. 𝐁𝐚𝐫𝐠𝐚𝐢𝐧𝐢𝐧𝐠 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐁𝐮𝐲𝐞𝐫𝐬:  Evaluate competition, customer choices, and decision factors: price, quality, and brand reputation. 𝐓𝐡𝐫𝐞𝐚𝐭 𝐨𝐟 𝐒𝐮𝐛𝐬𝐭𝐢𝐭𝐮𝐭𝐞𝐬:  Evaluate substitutes and the likelihood of customers switching to alternatives. 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐑𝐢𝐯𝐚𝐥𝐫𝐲:  Assess competition among eco-friendly cosmetics: market share, differentiation, strategies. 🔸 𝐃𝐀𝐓𝐀 𝐀𝐍𝐀𝐋𝐘𝐒𝐈𝐒 𝐓𝐡𝐫𝐞𝐚𝐭 𝐨𝐟 𝐍𝐞𝐰 𝐄𝐧𝐭𝐫𝐚𝐧𝐭𝐬:  Barriers: Moderately challenging due to brand loyalty and regulatory compliance. Likelihood: Medium due to online marketing and e-commerce facilitation. 𝐁𝐚𝐫𝐠𝐚𝐢𝐧𝐢𝐧𝐠 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐒𝐮𝐩𝐩𝐥𝐢𝐞𝐫𝐬:  - Key Suppliers: Raw materials, packaging, and manufacturers. - Power: Moderate, with some unique ingredients limiting options. 𝐁𝐚𝐫𝐠𝐚𝐢𝐧𝐢𝐧𝐠 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐁𝐮𝐲𝐞𝐫𝐬: - Competition: High among eco-friendly and conventional brands. - Factors: Price, quality, brand values, and environmental impact. 𝐓𝐡𝐫𝐞𝐚𝐭 𝐨𝐟 𝐒𝐮𝐛𝐬𝐭𝐢𝐭𝐮𝐭𝐞𝐬:  - Substitutes: Conventional cosmetics, DIY products, and other eco-friendly brands. - Likelihood: High, with easy switching if needs and values are met. 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐑𝐢𝐯𝐚𝐥𝐫𝐲:  - Intensity: High, with competition on quality, sustainability, and brand image. - Differentiation: Crucial, with unique selling points like ingredient transparency and ethical sourcing. 🌱 𝐑𝐄𝐂𝐎𝐌𝐌𝐄𝐍𝐃𝐀𝐓𝐈𝐎𝐍𝐒 - Enhance brand loyalty via service & engagement. Also, invest in certifications. - Diversify suppliers & secure long-term contracts. - Offer competitive prices and loyalty programs. Emphasize quality & innovation. - Promote sustainability and ethical sourcing. Educate on benefits. - Monitor competitors and adjust. Boost visibility with marketing. Thanks to Shiva Vashishtha (Data Science Trainer) for the opportunity to enhance my data and business analytical skills. #Data #Business  

💄📈 How Beauty Brands Can Succeed in LATAM: Effective Strategies to Conquer the Market In the dynamic market of Latin America (LATAM), beauty brands face both unique opportunities and complex challenges. This article explores effective strategies that can help beauty brands thrive in this diverse and vibrant region. • Understanding the Local Market: Success in LATAM starts with a deep understanding of its local markets. Each country has its own trends, consumer preferences, and cultural dynamics. Beauty brands need to tailor their products, marketing, and operations to resonate with local audiences, paying attention to factors like skin tones, hair types, and specific beauty preferences. • Innovation and Adaptability: Innovation is key to capturing attention in a saturated market. Beauty brands must be ready to quickly adapt their products in response to emerging trends and changing consumer needs. This includes developing new products, customization, and sustainability, which are increasingly important to LATAM consumers. • Digital Strategies: E-commerce and social media are crucial for success in LATAM. A strong digital presence allows beauty brands to reach a wider audience, interact directly with consumers, and build loyal communities. Using local influencers and targeted digital marketing campaigns can significantly increase brand visibility and engagement. • Collaborations and Strategic Alliances: Collaborations with influencers, local celebrities, and other brands can be a powerful strategy. These partnerships can help beauty brands gain credibility, expand their reach, and access new market segments. • Understanding Regulatory and Logistic Challenges: Navigating regulatory and logistical challenges is crucial for successful operation in LATAM. Brands must be well-informed about local regulations, tariffs, and distribution challenges to ensure smooth market entry and operation. Succeeding in LATAM’s beauty market requires a mix of cultural adaptability, product innovation, robust digital strategies, smart collaborations, and a clear understanding of regulatory frameworks. Beauty brands that invest in understanding and adapting to the nuances of this market can achieve significant and sustainable success in the region. #BeautyLATAM #BeautyBrands #MarketStrategy #BeautyInnovation #BeautyTrends #DigitalMarketing #EcommerceBeauty

Beauty Unveiled: Inside the Top 50 Most Valuable Cosmetics Brands of 2024 💅 - Amidst fierce celebrity brand rivalry, influencer culture, and shifting consumer behaviour, the beauty industry has witnessed a transformative year in 2024. What cosmetics brands came out on top? -Brand Finance in association with Cosmetics Business exclusively reveals the cosmetics brands that made it to the top 50 most valuable brands in 2024.  -Find out more - https://lnkd.in/gk4UkArD

Exciting Opportunity: Share Your Insights on Social Media Marketing and Gen Z! I hope this message finds you well. I am a master's student conducting a research study on “The Impact of Social Media Marketing Strategies on Brand Awareness and Purchase Behaviour of Gen Z in the Indian Fashion Industry." Given your expertise and valuable insights, I would like to invite you to participate in our survey. Your perspectives are crucial in helping us understand the dynamics between social media marketing strategies, brand awareness, and purchase behaviour among Gen Z consumers in India. Why Participate? - Contribute to cutting-edge research in digital marketing. - Share your experiences and insights on social media interactions with brands. - Gain early access to the findings and insights from the study. How to Participate: Simply click on the survey link below to get started: https://lnkd.in/e5tcaQbd Survey Details: Topic: The Impact of Social Media Marketing Strategies on Gen Z in the Indian Fashion Industry Duration: Approximately 5-10 minutes. Confidentiality: Your responses will be kept strictly confidential. Your input will make a significant difference in shaping our understanding of the evolving landscape of social media marketing. Feel free to reach out if you have any questions or concerns. Thank you for considering our invitation. We greatly appreciate your time and contribution to this important research. P.S. If you know someone who might be interested in participating, please feel free to share the survey link with them!

𝗜𝘀 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗻𝗴 𝗢𝗻 𝗪𝗵𝗮𝘁 𝗧𝗵𝗲 𝗩𝗶𝘀𝗶𝘁𝗼𝗿 𝗜𝘀 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗙𝗼𝗿? Do you even know what they are looking for? Not knowing can result in a subpar brand experience and frustrated potential buyer. As the head of insights at Samsung, my team did a lot of work on 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆𝘀 to understand the different touchpoints and roles they play for each of our categories – physical, digital and people. 𝗖𝗢𝗡𝗦𝗨𝗠𝗘𝗥 𝗘𝗟𝗘𝗖𝗧𝗥𝗢𝗡𝗜𝗖𝗦: Are typically more “considered” purchases … due to being complex, high price tags and longer life cycles. Consequently, shoppers take more time in their journey ◊      Identifying their options ◊      Evaluating against their needs ◊      Deciding their final purchase choice The journey is far from linear, with many touchpoints and influencers. 𝗖𝗣𝗚 𝗣𝗥𝗢𝗗𝗨𝗖𝗧𝗦: Some are also more considered …  when more complex, expensive, or must meet specific needs, e.g.: ◊      Baby products ◊      Premium skincare ◊      Specialty healthcare ◊      Eco-friendly cleaners ◊      Food with specific ingredients 𝗕𝗥𝗔𝗡𝗗 𝗦𝗜𝗧𝗘 𝗥𝗢𝗟𝗘: McKinsey’s research on Home Appliance DTC (chart below), lines up fairly well with our Samsung learning, and will apply to most considered purchase categories: Most people visit a brand site to get information, detailed specs and reviews, rarely to immediately buy. (BTW, brand sites are usually visited later in the journey, and reviews here aren’t trusted much! Discussion for another time!) While the desire may be to get the sale when people visit your brand site … it should first be to “𝗜𝗡𝗙𝗟𝗨𝗘𝗡𝗖𝗘” them your product is their right choice Whether they ultimately buy on your site or elsewhere. 𝗔𝗖𝗧𝗜𝗢𝗡: So, do you know 𝘄𝗵𝗮𝘁 𝗿𝗼𝗹𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝘀𝗶𝘁𝗲 𝗽𝗹𝗮𝘆𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘀𝗵𝗼𝗽𝗽𝗲𝗿'𝘀 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 and how well it meets their needs? Digital plays an increasing role in consumer journeys, it’s crucial to get this right. Reach out if you want to discuss how. *** Uzma | Khatanalytics Consulting Transform Your Consumer Journey with Proven Insights and Strategies — Engineer Your Brand's Loyalty   Explore: 𝗞𝗵𝗮𝘁𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀.𝗰𝗼𝗺 #consumerbehavior #marketing #eCommerce