Stagwell’s Post

Reflecting on Cannes Lions 2024, it's clear that creativity isn't dying but evolving 🌏 Hugh Stevens, UK MD LiveRamp spoke to Robin Langford from Performance Marketing World about witnessing the powerful blend of technology and marketing at Cannes, underscoring the festival's role as a hub for innovation. By uniting artistry with cutting-edge tech, we can break down barriers and embrace modern creativity. ✨ Dive into our full article to explore how this shift is transforming the industry and what it means for the future of marketing. ⬇️ https://lnkd.in/ePixvT3A #CannesLions2024 #Creativity #Innovation #Marketing #DataInsights

Opening up the Cannes Lions International Festival of Creativity "State of creativity" report and already loving the opening quote: “Creativity is at a crossroads. With the rise of technology and data, marketers are expected to be more tactical and exact in every brand action, however bold. And bold creativity requires guts. In the coming years, we’ll see how data, technology, and guts fall into balance." There is a real desire to deploy great #creativity for #growth, but polycrisis and ongoing uncertainty is shoving us between a rock and a hard place back. The pressing issues are putting further pressure on #budget and everything need to work way better for way less so that everybody, #media, #Creatives and #marketing will have to work harder. Most important will be to demonstrate a clear link between creativity and commercial outcomes. 

The creative aspect of marketing is one that can inspire, surprise, and delight consumers and users on a daily basis. Leaders from Group Black, NotCo and Braze got together at this years Cannes festival to explore the melting point where technology and creativity meet, and how they must both live in harmony to maximize effectiveness. Read the full article here: https://lnkd.in/eaRM_7h6 #creativity #ad #canneslions2023

Now that the Cannes Lions International Festival of Creativity has wrapped up, we can celebrate the insightful summations from this year's event. A particularly positive observation was the recognition of both established agencies and new, emerging boutiques and specialists. Winners were also geographically diverse, highlighting the message that creativity transcends borders, and also to the clients who were bold enough to trust agencies despite sometimes having misgivings about the solutions.   Kudos to all the winners!   One positive observation for the industry was that, despite the rise of AI and technological advancements, traditional creativity remains paramount. This means agencies continue to play a crucial role in crafting and delivering the most impactful work. Just as a skilled artist breathes life into a masterpiece, creativity is essential for delivering high-quality client work that unlocks their brand's true potential. Sometimes, balance is key as it's as crucial to build a brand as it is to sell a product, for brand longevity. This resonates especially as this society's generation becomes more empathetic and brands play a role in appealing to that emotion.   Crucially, technology serves as an enabler, augmenting human creativity rather than replacing it. This ensures the best possible outcome for clients.   It’s important to remember this! #Creativity #Marketing #Brand #Design #Winning #Strategy #AI #EmergingTechnology #Humanity

I will be speaking at the Intrigue Summit Toronto on the 8th of November, 2023 at RCC Toronto Downtown, where I will be discussing an interesting and a very timely topic: 'Finding the Perfect Blend of People and Robots in Marketing.' As a strategic marketer, I see untapped opportunities in this evolving field. I am actively exploring, and I can already discern some emerging trends, challenges, and best practices. I am equally thrilled about the opportunity to share my insights and to learn from fellow marketers. #madtech2023toronto #INTRIGUEMADTECH #DigitalMarketing @salesgasm

Introducing the unveiling of 𝐄𝐥𝐞𝐯𝐚𝐭𝐞 𝐘𝐨𝐮, where creativity ascends to new heights! Behold as the curtains rise, revealing a symphony of innovation and ingenuity. ⁣ Prepare to be captivated as we emerge, a beacon of brilliance illuminating the path to unparalleled success. ⁣✨ 𝐄𝐥𝐞𝐯𝐚𝐭𝐞 𝐘𝐨𝐮: Where imagination meets execution, and your brand's journey begins its ascent to greatness!!! ⤴️⁣ ⁣ ⁣ ⁣ ⁣ #elevateyou #marketing #marketingagency #marketingconsultancy

🚀 Introducing Next-Gen Nuggets from Cannes! 🌟 We’re Karan Dang and Shruti Dang, Co-Founders of DANG, and we will be live from the Cannes Lions International Festival of Creativity festival! Join us as we dive into the latest insights and innovations that will shape the future of marketing. Every day, we’ll share the biggest highlights, key takeaways, and practical tips on how to drive Next-Gen Centricity™ for your brand. Whether it’s groundbreaking digital storytelling or the latest advancements in artificial intelligence, we’ve got you covered. Follow us on this exciting journey and transform the way you connect with the next generation of consumers. Stay tuned for our daily updates! #NextGenNuggets #CannesLions #BrandInnovation #MarketingTrends #CreativeLeadership #GenZMarketing #DigitalInnovation #FutureOfBranding

Hey there! I’m Shania, the heart and soul behind Gaia Marketing Lab. As a solo entrepreneur, I've always been passionate about crafting authentic brand personalities through the digital landscape. 👋🏻 I'm particularly drawn to brands that carry a purpose, a sense of direction, and a drive for growth. When I'm not making brands shine, I'm all about embracing adventure, exploring new horizons, soaking in travel experiences, connecting with fresh faces, and living life to the absolute max. 🌴 Through Gaia, I look forward to embarking on transformative journeys with various brands aligning business, brand and behaviour. ♥️ #meethefounder #gaiamarketinglab #businesswithpurpose #marketingagency #digitalmarketing #marketingperth #digitalstrategy #brandmanagement

It's officially proven now...just coming in via the Cannes Lions International Festival of Creativity wrapup: ⛔ DO NOT BE BEIGE. ⛔ Do not waste people's time by being boring. Being dull might cost you serious money. 💡 If you're a big brand, it easily is such a big number as displayed here. 💡 If you're still a small brand, it is a too high portion of the anyway restricted resources you have. 💡 Of course, this applies to any communication or interaction with your brand. *This is also why we have chosen BOLD as one of the core values for OVERW8. Because you need to make sure you get noticed if you're a startup. Which combines nicely with the other two main values: CREATIVE. And CLEVER. If you'd like to know more about that, check out the showcases on our website. #branding #differentiate #clarity #cannes2024 WARC eatbigfish

🌿🌟 Exciting News! 🌟🌿 👋 Hello LinkedIn community! We're Bianca Pasqualini and Úrsula Viceconte, a dynamic duo driven by our shared passion for #communication and #sustainability. We're thrilled to announce the launch of our very own #communicationagency, based in Melbourne, Australia. 💡 Backstory: We first crossed paths while studying #SocialCommunication Sciences at University, where our mutual curiosity and dedication to making a difference blossomed. Fast forward to presenting our thesis and working together at the same company, our journey solidified our partnership. 🚀 Inspired by endless conversations on how to elevate brands' online presence, we knew we had something special to offer. Cue the lightbulb moment in Williamsburg, NYC, where the idea of founding our agency took flight. 🌏 At Marthas' Society, we're here to power up your brand and make your voice heard. As communication strategists, we're fluent in the language of results. Whether you're a budding startup or an established player, we've got you covered. From digital #brandpositioning to tailored strategies for #sustainablegrowth, we're committed to making you stand out from the competition. Because your success is our success. Ready to take your brand to new heights? Let's connect and explore how we can collaborate. Drop us a message or visit our website to learn more about how we can help you. #SustainableCommunicationAgency #BrandStrategy #DigitalMarketing #MelbourneCreative