Stagwell’s Post

Really enjoyed attending the Digital Sport North event about the Rise of The Hundred in Leeds last night 🏏 Some fascinating insight from Joe Steel, Ella Voase and Rob Johnson about how the competion was branded and is now marketed. Really elite level guys to aspire towards. There was so much that so many others sports could learn from it, especially horse racing. Myself and Thomas Ellis came away with a new lease of life and higher standards to try and achieve. Main takeaways: - Content should fall under three strands. Reach, Relevance, Revenue - Don’t do the same thing as last time just because it worked, think how you can make it bigger and better - Use data to inform your decisions so you’re making smart decisions - Keep customers engaged long before the event, don’t just wait for the hype stage - Bring out the personalities - Be digital first - “Our team is our audience”

MARK YOUR CALENDARS! 🗓️ You don't want to miss this amazing conversation between Lara Krug and Jennifer Halloran moderated by our very own Julie Andreeff Jensen! SPORT BEACH 2024 will be one for the books! 🏆 #SportBeach #WomenInSports #SportLeaders #JasperAdvisors

Topgolf is one of the most successful sports entertainment complexes with over 80 locations in the US and nearly 100 venues worldwide. ⛳ Learn their blueprint for scaling up without sacrificing profit in our webinar this week on Friday June 28 at 10 AM CDT. Topgolf’s Director of Business Strategy, Michael Miller joins us for a conversation on strategies to launch new locations, ensure ongoing profitability at existing ones, and how to take a swing towards innovation with both current priorities and future plans. 💯  RSVP now with the link in the comments below. #HospitalityGrowth #HospitalityOperations 

F1's Marketing Masterclass 🇲🇨 Just back from the exhilarating Monaco GP! It wasn't just the race that impressed, but F1's genius marketing strategies. Here are some takeaways: ⤵ 🏎 Luxury Oasis - Monaco = glamour. F1 capitalises on this, attracting high-end brands and creating a luxurious experience for fans (think yacht ⛵ parties!). 🏎 Social Media Blitz - Their Instagram stories were on fire! Behind-the-scenes access, driver interviews, and interactive polls kept fans glued to their screens. 🔍 🏎 Fan Engagement - From grid walks to autograph sessions, F1 prioritises connecting fans with the sport's stars. This builds loyalty and a passionate community. What marketing tactics do YOU think make F1 a global phenomenon? 🌍 Let us know in the comments. #F1 #MonacoGP #FormulaOne #MarketingLessons #StepUp

Enhancing #Loyalty in #SportsCenters in #2024: A Challenge to Embrace Engagement goes beyond simple participation; it's about creating an ecosystem where every element synergizes to nurture a community, spark curiosity, and elevate the experience. Our ongoing exploration of innovative strategies for sports centers unveils how unconventional sports, adaptable spaces, and technological integration can collectively transform a traditional sports center into a dynamic and inclusive community beacon. My team and I delve into this topic daily to assist those who rely on us to have one foot in the present and one already stepping towards the future of sports centers. Operating in a modern way, swiftly responding to continuously evolving demands, secures a diverse clientele, from the simply curious to the committed athlete. It's about offering more than just a place to sweat; it's about creating a destination where each element contributes to crafting a unique experience for the customer. These are just 3 among the many tips that should be considered for the management of a modern sports center. We're curious to know about your experience and your ideas for the future of the sports business.

3 Tips for Managing a #SportsCenter in 2024 Attracting new customers, or retaining your own, is an increasingly difficult challenge in the crowded competitive landscape of sports centers Today we want to help you with 3 simple tips to start with: ---> 1. Sports Selection ---> 2. Spaces with Dynamic Flexibility ---> 3. All Around Technology These strategies are the tip of the iceberg of a series of new keys in sports center management. Intrigued? Swipe over to the full read and share your take or experiences below! #SportInnovation #CommunityBuilding #SportBusiness

So many brands are tapping into the Summer of Sport 2024, but who do you think is leading the pack? ⚽️🥇🎾🏉 For our latest newsletter, we've rounded up some examples to give you some inspiration. We're seeing loads of competitions, a few community projects and a couple of limited-edition products. Take a look and sign up to the newsletter to get the next issue in your inbox. 📥 #grocery #fmcg #categorymanagement

In the chess game of global sports branding, Real Madrid's move to acquire talents like Alphonso Davies is like a checkmate. 👑 This isn't just a transfer; it's a branding masterstroke that speaks to Madrid's legacy and market savvy. 🖌 The message is clear: brands that invest wisely in their assets, be they players or products, set themselves apart in a competitive field. 💼⚽ #brandingexcellence #realmadrid #marketing #branddevelopment

Have you ever thought about whether sports clubs are really brands? Get a clear answer to it and fresh strategic thoughts from my colleague Joe Hale from Dragon Rouge London. Check out his great article about sports branding 😍: https://lnkd.in/dZ9UGnsp And you will also discover exciting new sports brand cases from Dragon Rouge. 🐉🔴 👀 #SportsBranding