Stagwell’s Post

🤔🧠Now that I’ve had a little time to digest… These are my four favorite ads from the #Superbowl also would have included the Ram Trucks ad Jeff Summers and company worked on. But I didn’t see it actually air:( 1️⃣ “Perfect 10” This spot tugged the heart strings, made my mom cry, and everyone watching say “I liked that one” right after. I especially loved how at first like many great ads, they make you wonder… when that seat was missing. It made me think and want to find out why? Huge kudos to Kia Worldwide Russell Wager and David&Goliath and everyone involved. A truly Perfect 🔟 2️⃣ “Dareful Handle” Now this spot just hit the “mural respect” ad to the tee. I loved the fact that almost everyone who has done some “adventurous” stuff in their vehicles knew exactly what they meant. So this was targeted towards the adventurers, what a spin off from the original saying. Great job Toyota North America and Saatchi & Saatchi (We Are Saatchi) for absolutely crushing this spot! 3️⃣ “Almost Champions” M&M’s once again came out with a classic commercial. Loved the feature of T.O and Scarlett Johansson, such a solid casting and overall a super funny spot. Good job! Mars and BBDO Worldwide 4️⃣ “Mullets” A super original idea, simple messaging and great visuals. That new Ridge looks Badass as well! Again, congrats on the spot! Kawasaki Motors Corp., U.S.A. And Goodby Silverstein & Partners Now there were so many great commercials, and I couldn’t list them all, but these were my top 4, top 5 technically. Did I miss any? #advertising #creatives #thebiggame #advertisingcampaign #superbowllviii

Squeaky Car - 8 Fabulous Lessons in Marketing From a 1990 TV Commercial What a memorable ad! The 1990 Volkswagen commercial featuring a squeaky earring is a cult classic. Here are some marketing lessons you can learn from this iconic ad: 1. Emotional Connection: The ad creates an emotional connection with the audience by using humor and a relatable scenario. People can identify with the frustration of having a squeaky sound in their car, and it becomes a shared experience that bonds viewers together. 2. Focus on the Product Benefit: The ad doesn't just showcase the earring; it highlights the benefit of owning a Volkswagen: peace of mind. By emphasizing how the earring stops squeaking, the ad conveys that VW cars are built to be reliable and quiet, which appeals to consumers' desire for a smooth ride. 3. Surprise and Delight: The unexpected twist of the earring suddenly stopping squeaking grabs viewers' attention and creates a lasting impression. This surprise element keeps people engaged and interested in the brand. 4. Storytelling: The ad tells a simple, yet engaging story that's easy to remember. By using a relatable scenario and an unexpected twist, it creates a narrative that sticks in viewers' minds. 5. Brand Association: The ad associates Volkswagen with quality, reliability, and attention to detail, reinforcing the brand's image as a manufacturer of high-quality vehicles. 6. Attention to Detail: The ad showcases VW's attention to detail by highlighting how even small features, like the earring, are designed to provide a positive driving experience. This emphasizes the brand's commitment to craftsmanship and attention to detail. 7. Memorable Visuals: The ad's visuals are memorable and have become iconic. The image of the squeaky earring has become synonymous with Volkswagen, making it an effective way to reinforce brand recognition. 8. Cultural Significance: The ad has become a cultural reference point, with many people referencing it in popular culture. This kind of cultural significance can be difficult to achieve but can lead to increased brand awareness and loyalty. By studying this ad, marketers can learn how to create engaging, memorable, and effective campaigns that connect with audiences on an emotional level and reinforce their brand's values and message. #AdvertisingStrategies #BrandBuilding #EmotionalMarketing #StorytellingInMarketing #AnilDagia #SellCoaching

Squeaky Car - 8 Fabulous Lessons in Marketing From a 1990 TV Commercial What a memorable ad! The 1990 Volkswagen commercial featuring a squeaky earring is a cult classic. Here are some marketing lessons you can learn from this iconic ad: 1. Emotional Connection: The ad creates an emotional connection with the audience by using humor and a relatable scenario. People can identify with the frustration of having a squeaky sound in their car, and it becomes a shared experience that bonds viewers together. 2. Focus on the Product Benefit: The ad doesn't just showcase the earring; it highlights the benefit of owning a Volkswagen: peace of mind. By emphasizing how the earring stops squeaking, the ad conveys that VW cars are built to be reliable and quiet, which appeals to consumers' desire for a smooth ride. 3. Surprise and Delight: The unexpected twist of the earring suddenly stopping squeaking grabs viewers' attention and creates a lasting impression. This surprise element keeps people engaged and interested in the brand. 4. Storytelling: The ad tells a simple, yet engaging story that's easy to remember. By using a relatable scenario and an unexpected twist, it creates a narrative that sticks in viewers' minds. 5. Brand Association: The ad associates Volkswagen with quality, reliability, and attention to detail, reinforcing the brand's image as a manufacturer of high-quality vehicles. 6. Attention to Detail: The ad showcases VW's attention to detail by highlighting how even small features, like the earring, are designed to provide a positive driving experience. This emphasizes the brand's commitment to craftsmanship and attention to detail. 7. Memorable Visuals: The ad's visuals are memorable and have become iconic. The image of the squeaky earring has become synonymous with Volkswagen, making it an effective way to reinforce brand recognition. 8. Cultural Significance: The ad has become a cultural reference point, with many people referencing it in popular culture. This kind of cultural significance can be difficult to achieve but can lead to increased brand awareness and loyalty. By studying this ad, marketers can learn how to create engaging, memorable, and effective campaigns that connect with audiences on an emotional level and reinforce their brand's values and message. #AdvertisingStrategies #BrandBuilding #EmotionalMarketing #StorytellingInMarketing #AnilDagia #SellCoaching

In this 1962 ad by DDB Germany, we see how VW really honed in on the unique shape of the Beetle. Turning a possible negative into a huge selling point. “Ask any hen”. #advertising #vw #beetle

Client: Škoda Auto Industry: Automobile Agency: FCB London Still on storytelling, this automobile brand, Skoda, focuses on a romance story between Honeybees. Even emphasized by the campaign title: "Honeyed Love", the use of Honeybees to pinpoint the important benefits of their best-selling SUV, while focusing on the love story in the air (😊) is applaudable👏🏽. Took me a while to figure this out but I love the approach, especially for an industry where the status quo is mostly driving footage. FTK - THB 🦡 #marketing #advertising #storytelling

In the vehicle industry, it is very competitive. That’s why vehicle ads must look in new directions to evaluate their effectiveness constantly. Not only is this ad creative but it also is very simplistic. Which simplicity is a commonly forgotten tactic when trying to showcase a vehicle. However, even a brand-new car can have a huge boost in sales from a simplistic ad. So Ford seems to be getting ahead of the game by changing up the common ad you might see. What do you think of this one? #advertisement #business #creativity

Leveraging the power of story. I challenge you to watch this film without getting emotional. If you are a business, small or large, it is crucial to recognise the power of story and connection with audiences to deliver your brand values and unique position in the market. After all we only do business with people and brands that we like and trust. At Indimax Productions this film demonstrates the way we also approach our clients and empower them to the value and power of story. In 2024 how will you use story to engage in your branding and marketing campaigns? https://lnkd.in/deAgq6ix

What principles form the foundation of your brand identity? . Recognizing your core values and maintaining focus is crucial for a successful strategy, reminding both existing and potential customers of your brand's foundation. Many brands tend to stray from these core values that initially built their identity. This ad resonates with me in terms of Volkswagen's emphasis on quality and the long-term reliability of their vehicles, ensuring they run as smoothly as when they were first built. . #marketing #marketingstrategy #values #valuematters

Campaign: Change is on the horizon Client: BMW We were tasked with creating the comms strategy for the new touchless sales process for BMW. At this time of the pandemic, there was great uncertainty as to what the world was dealing with and where we were heading. Our campaign was focused on an uplifting take. No matter what we endure, good is to come. 🔹Results🔹 🔹First line of creative out one month after brief 🔹New channel adopted with sales up, only one month after launch. 🔹Entire campaign in full force within 3 months 🔹 Increase in sales led to MINI tasking us with rolling out a similar campaign. #brand #branding #marketing

They say a picture is worth a thousand words, but a story? It's priceless. As a marketer, I've witnessed firsthand the incredible impact of storytelling on brand messaging. Chevrolet's recent commercial... This isn't just an ad, it's a powerful narrative that grabs you by the heartstrings and doesn't let go. Such a great reminder for brands - It's not about pushing products or services, it's about connecting with people. Worth your time. Take a couple of minutes to watch, and I'd love to hear your thoughts. https://lnkd.in/gWMMMK89 #notSelling #storytelling #brandimpact