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Unlock the power of live streaming for your business! Discover how this dynamic tool can elevate your brand, engage audiences, and boost business. Ready to level up your marketing game? Read more! 👉 https://lnkd.in/gTC2R-hr #LiveStreaming #MarketingStrategy #BusinessPromotion #audiencegrowth #liveu #streamingdevice

Upgrading the Media and Entertainment Industry in 2023 You can look at the key takeaways media companies consider as we approach 2024. With squeezed budgets and increasing demand for affordable, high-quality content, content owners focus on maximizing ROI while diversifying their offerings. Please find out how sports organizations are seeking the ability to create and share their videos. Plus, learn how media companies are experimenting with evolving business models and harnessing direct-to-consumer opportunities. Tackle economic realities with a flexible, scalable approach and discover how Uplynk provides a simplified and scalable workflow to power your streaming business.

As younger audiences gravitate towards mobile apps over traditional TV and streaming platforms, media and entertainment brands face the challenge of keeping them engaged for more extended periods. What strategies can these brands implement to capture and retain the attention of this mobile-savvy demographic?

Pause ads are emerging as a game-changer in streaming, with around half of viewers taking action when they appear. This trend, highlighted by the Video Advertising Bureau, points to a new frontier in engaging consumers during their streaming breaks. Plus, insights on rising sports viewership and shoppable ad formats offer valuable cues for advertisers seeking to stay ahead in the evolving streaming landscape. #PauseAds #Streaming

Live Streaming: Connect with Fans in Real-Time Live streaming has emerged as a vital digital tool for real-time engagement, offering authenticity, global reach, and a myriad of monetization opportunities. Whether for event coverage, interactive workshops, or sharing behind-the-scenes content, live streaming allows individuals, brands, and content creators to connect with a wide audience instantaneously. However, it comes with its own set of challenges including technical requirements, audience retention, privacy concerns, and content moderation. To leverage live streaming effectively, it's crucial to: - Promote streams in advance to build anticipation. - Engage actively with the audience during broadcasts. - Incorporate interactive elements to maintain viewer interest. - Conduct test runs to ensure technical smoothness. - Repurpose live content for on-demand viewing. When choosing a platform, consider the demographics and behavior of your target audience, as well as the content type and format that best suits your message. Platforms like Twitch and YouTube Live are popular among younger, more tech-savvy audiences interested in gaming and interactive content, whereas LinkedIn Live and Facebook Live cater to broader or professional audiences. Selecting the right platform maximizes your reach and impact, making your live streaming efforts more effective. In short, live streaming serves as a powerful medium to authentically engage with a global audience in real time, provided one navigates its challenges with thoughtful planning and strategic choices. Reference Link Catch Every Moment with Cricket Ottawa #CricketOttawa #LiveStreamingSports #RealTimeEngagement

A Parent Media Co. Inc. (APMC) has teamed up with Dude Perfect to launch the official Dude Perfect streaming service! This new streaming service will provide an on-the-go customizable experience, offering the complete collection of Dude Perfect videos, including exclusive content, shorts, and interactive "GamePlay" material. More features are set to roll out on various platforms in the coming months. APMC President and CEO Neil Gruninger says the Dude Perfect streamer will mine the opportunity to "gamify" the brand's content on an exclusive basis, which should help attract new and longtime viewers. "Their content is already kind of built for interactivity, so in a way, we're just using those [existing] elements," he says, noting that interactive episodes will start rolling out over the next few weeks on the app. "There are various competitions where one of the Dudes will win at the end, [and the audience] can choose who they think is going to win in each specific game." The service will also lean into user-generated content with an upcoming feature where viewers will be able to submit their own videos and win a chance to appear in Perfect's content. "The trick shot of the month will be a way for fans to participate in the excitement of the app, [while] keeping it safe within the Dudes' ecosystem," says Gruninger. Dude Perfect's entire library of over 250 videos is now available on Kidoodle.TV® and the Dude Perfect streaming service. For early access to exclusive content, download the Dude Perfect app from any major app store. Read the full Kidscreen article here: https://lnkd.in/g3qGBU5U #APMC #KidoodleTV #SafeStreaming #DudePerfect Neil Gruninger Michael Lowe Brenda Bisner Dude Perfect

In the dynamic world of digital streaming, FAST channels have emerged as a popular choice for viewers and a lucrative model for creators and distributors. The success of a FAST channel hinges on several key fundamentals, from branding to content selection and distribution. This document outlines the essential components that contribute to a successful FAST channel. https://lnkd.in/d75x3WVF

++ evision by e& Launches STARZ ON: Free Streaming Platform with Diverse Content and Sports ++ evision, media and entertainment arm of e& and the largest content aggregator in the Middle East, North Africa and Pakistan region, today unveiled its own OTT free-to-watch streaming platform, STARZ ON, to bring regional, Hollywood, Bollywood, English, Arabic, and French content in addition to sports all for free. "STARZ ON is more than a service, it’s an experience. As e& transforms into a global technology group, e& life is championing a revolutionary AI-powered digital journey and we look forward to changing the landscape of the streaming industry with a positive impact on the communities we serve. STARZ ON is poised to redefine the dynamics of regional entertainment and become the gold standard in streaming. STARZ ON is destined to become a cultural phenomenon, hosting shows that profoundly influence and shape societal trends, strengthen its position as the embodiment of must-see television in the streaming world." - Khalifa AlShamsi, CEO, e& life "Currently, the growth of video streaming in the MENA region is expected to proliferate over the next five years. evision is bridging the content gap for a multilingual free ad-supported platform in the MENA region and is committed to becoming a pioneering leader in the region by offering free access to premium entertainment that will be a game changer for everyone. The new streaming platform will include AI-based recommendations to engage users and deliver exceptional, relevant content to audiences to enhance their experience. Users will be segmented and targeted across different groups. In addition, more cutting-edge features will be continuously integrated into the outstanding interface to enhance the customer experience and provide a value-added offering for advertisers." - Olivier Bramly, CEO, revision #techafricanews #media #entertainment #streaming #platform #diverse #content #digital #journey

Discover the benefits of live streaming your event to engage audiences and boost ROI Live streaming has emerged as a powerful tool for event organisers, revolutionising the way we connect with audiences. Through our seamless integration high-quality productions engaging interactive features and comprehensive support. Read how Giggabox can elevate your events to new heights – https://bit.ly/3OinBvm #livestreaming #eventmanagement #virtualevents

Dream Sports-owned sports streaming platform FanCode, which boasts of having 100 million users, is looking to double its paid subscriber base in 2024, a top company official said.... Read More At:- https://lnkd.in/dnJWAyAg FanCode #dreamsports #streaming #platform #fancode #subscribers #company #news #media #newsupdate #newsfeed #newsflash