Squiz’s Post

In an era of digital transformation, it’s easy to become overwhelmed with the tens of thousands of #martech tools that are appearing on what seems to be a daily basis at the moment (see the latest landscape map from Scott Brinker below for example 🤯) My advice; stay focused on the problem. Look at your data and evaluate where in the funnel your challenges lie. Are you creating enough demand? Are you capturing enough existing demand? Are prospects getting stuck in the middle of the funnel? Are customers dropping out? Understanding where your problems or improvement opportunities lie, should always be at the forefront of any decision to evaluate your tech stack. Martech tools are a great enabler, but only when they are used to effectively address your specific challenges and use cases. Don’t get lost in the noise! #digitaltransformation #digitalmarketing #techtools

In this year's State of Martech research, we asked both platform owners and wider stakeholders a series of questions assessing the benefits of #martech adoption and its ability to help increase internal efficiency, improve the customer experience and provide demonstrable ROI. The responses show a consensus in recognising these key benefits, as the data here shows. What does this mean for your martech strategy, and what does it mean for the market? Access the report to find out and learn how marketing leaders are implementing, integrating and investing in martech. Our aim is that the research will help you to:  ⭕ Make the right, sustainable decisions in challenging, fast-moving times; ⭕ Build integrated martech approaches and a simpler Martech Spine©; ⭕ Champion martech within your organisation; ⭕ And show how it demonstrates business impact Download the report now: https://lnkd.in/euPjUpPB

Stop fighting with martech tools that don’t work like they should. Today’s sophisticated brands are choosing a combination of best-of-breed tools that can make their marketing dreams a reality. Investing in the right set of tools can make or break how well you’re able to activate the vast amounts of customer data you’ve collected. Want to learn more about the tools that will make the biggest difference when it comes to your time, efficiency, and the bottom line? Head down to the comments for a link to our blog round-up of all the best tools. #martechstack #martech

I've been reading the new 'State of MarTech 2024' report, and the trends don't look good for DXPs. Even for marketing-centric organizations, DXPs are not the hub. The trend has moved away from consolidation and more toward using composability to bridge many applications. Report at https://lnkd.in/dMX9BSer

At the outset, there was a degree of apprehension among marketers when it came to integrating technology into the field of marketing. Recognizing the void that needed to be filled, #Comsense stepped in. The essence of Comsense lies in its ability to synergize #marketing, #technology, and #data, catering to enterprise's necessity for data-driven marketing. Watch Biju Nambiar's entire video here: https://lnkd.in/dV8rZKwp #datadrivenmarketing

📢 ATTN MARKETERS: Trust issues with your MarTech stack? 📢 ❓ How are point solutions making marketing more complex than ever? ❓Why is flexibility in your technology the key to mastering customer experiences? ❓What is data without intelligence and why is it inhibiting your speed to market? ❓Why do business insights and analytics remain unrealized despite expectations? 🎥 From Chaos to Clarity: Resolving Trust Issues to Optimize Your Tech Stack 🎥 - Join the webinar tomorrow as Bill Sears, Chris Monberg & guest speaker, Joe Stanhopeive, discuss these questions & dive into some of the findings from the recent Forrester Integration Opportunity Snapshot! - Link to register for TOMORROW at 1 pm ET in the comments! 🗓 #webinarmarketing #marketinganalytics #dataintelligence #speedtomarket #digitalmarketingstrategy #webinarregistration #pointsolutions

Is your marketing tech stack under-leveraged or not utilized at all? This can lead to martech redundancy that wreaks havoc on data, analysis and processes. Not to mention wasted investment and resources. During one of our recent Tech Navigator assessments we conducted a thorough audit of our client’s MarTech stack, and identified over $2 million in unnecessary marketing technology. Leveraging our proprietary Shift Paradigm Tech Navigator assessment tool we were able to provide them with a clear understanding of what pillars of their stack were performing, as well as a roadmap serving as a single source of truth to optimize quality lead gen. Game changing! If you’re ready to unlock your growth potential and see a true reflection of your business through the lens of technology and data, let's chat! Tech Navigator could be your secret weapon in achieving unparalleled success in 2024. #martech #marketingtechnology #growth Check it out! https://lnkd.in/gdv9u-7V

Our commitment to innovative, data-driven strategies positions us at the forefront of the marketing industry, providing our clients with the tools they need to thrive in an ever-evolving market. Optimize your marketing efforts with AT The Brandstrat, where cutting-edge technology meets strategic excellence. #MarketingStrategy #DataDrivenMarketing #TechInMarketing #MarketingInnovation #CompetitiveEdge #BrandStrategy #DigitalMarketing #MarketingTrends #SmartMarketing #MarketingExcellence #PredictiveModeling #MachineLearning #MLEngineering #DataScience #AIAnalytics #MarketingAutomation #TechDrivenMarketing #AdvancedAnalytics #AIStrategy

🚀 Adapting Marketing for the New Data Era 📊 In today's marketing landscape, data is king / queen. But with shifts in privacy policies and customer preferences, how can businesses navigate these changes and thrive? Rethinking Strategies: As data privacy regulations tighten, marketers are reevaluating their approach. By focusing on first-party data and unifying metrics across channels, companies are honing in on personalized messaging and targeted campaigns. 🎯 Embracing Automation: Automation is key to efficiency. By automating data gathering and harmonization, teams can spend less time on manual tasks and more on connecting with customers. A solid marketing intelligence platform streamlines processes, leading to better insights and happier customers. 🤖 Turning Insights into Action: With access to cross-channel data, businesses can measure outcomes and optimize strategies accordingly. Connecting Across Channels: By building connected customer journeys fueled by data and AI, businesses can guide customers through relevant interactions across various channels, ultimately driving conversions and fostering loyalty. 🛣️ Anything I've missed? 👇 #MarTech #DataAnalytics #CustomerExperience

Absolutely captivated by Stephan Goetze's insightful piece where he advocates that the age of isolated data silos is over and that connected, intelligent marketing ecosystems will drive success. Leadership engagement and cross-department collaboration are pivotal. This shift isn't just about tech; it's a cultural transformation. Having personally experienced the value of breaking down data silos and transforming raw data into insights and actionable data, I am convinced that Unified Martech Ecosystems will lead to enhancing customer value and organizational success. #DataRevolution #MartechInsights #BreakTheSilos