SPINS’ Post

Are You Ready for Prime Day? Strategical Tips for Maximum Impact From Planning to Execution. See How SPINS Can Boost Your Brand’s Visibility and Sales!

Can you believe that #Amazon is turning 30 this year?! 🤯 Gone are the days when it was merely a #marketplace (or for those who truly remember, when it only sold books 📚). Today, it stands as the reigning champion of #eCommerce. Amazon has evolved beyond being a simple product listing platform - it's now a dynamic space with the potential to shape and elevate your brand. Join our CEO Dan LeBlanc at The Amazon and Retail Media Summit, hosted by Tinuiti, as we discuss how #retail brands can transcend mere transactions on Amazon. Gain insights on how you can use it as a catalyst to build a distinctive brand identity, amplify awareness, and drive substantial growth to your bottom line. Register now!

Today is the day! My session about getting more sales and traffic on Amazon goes live for the Brand Mastery Summit. In addition to my session, you can also check out over 20 other awesome speakers who will show you actionable ways that actually work to improve your sales and conversions with raving fan customers on Amazon (and beyond). If you are serious about growing sales on Amazon, you won’t want to miss out. There is good news and bad news. The good news is that you can still get a ticket NOW, but time is running out. Grab your ticket NOW while you still can > https://lnkd.in/gDJMV9jG If you act fast, you can grab a ticket to walk away with actionable strategies and tactics you can implement to increase your sales and conversions, decrease your ad costs, and ultimately keep more money in your pocket (aka higher profits). Will we see you there?

Meeting consumers where they are is more important than ever and it should come as no surprise that #Amazon reigns supreme as the ultimate #onlineshopping destination. But Amazon is not just about transactions - it's a space where your brand can truly thrive and make a lasting impact. Join us on Wednesday, February 14th to learn from thought leaders (including our CEO Dan LeBlanc) on: 🎯 Strategies for setting your brand apart on Amazon, considering its reputation as a brand-agnostic platform. 🛒 Insights into how successful brands navigate internal challenges while aligning channels like Amazon and #DTC. 🔬Utilizing Amazon as the go-to platform for consumer product research and discovery. 🛍️ Maintaining brand consistency across all your channels, including Amazon and others. Register now to secure your spot! https://hubs.ly/Q02jbH6b0

We all know certain things to be true. And yet, we love to believe full-heartedly that we're the exception to the rule. That hack that promises you a 500% percent ROI. Obviously, it's a load of garbage. And then that little voice creeps in... "...but what if this is my lucky break?" We all KNOW that having a defined point of view and a specific segment of customers is critical. And then we tell ourselves... "...for everyone else." "Why would we ever want to shrink our customer pool?" "Why would we limit our possibilities?" When you hear that little voice, ignore it. Because the reality is that the opposite happens. Speaking to everyone dilutes your voice, minimizes your visibility, and forces you to compete on things like price and ad spend. Strategic positioning gives focus, conviction, and a defensible perspective. It creates raving fans. It creates conversations. It creates possibilities. Questions: What's a concept in your field that people know to be true, but refuse to follow? #branding #ecommerce #amazonfba

Calling all Amazon Sellers! ️ 😀 Ever wondered how engaged shoppers are with your brand store? Are you attracting new prospects, or just the same crowd? The insights can be a game-changer for optimizing your store and boosting sales! But how can you leverage them effectively? Slide below for some key strategies to unlock the full potential of these new metrics! 

Yesterday I had the privilege of participating in a panel to discuss the much debated topic of whether brands should move from 1P to 3P, or hybrid, or the other direction. At Pattern® we encounter this question regularly - the short answer is always "it depends". We do though have some guidance and insight to help make the decision: 1️⃣ Over 60% of sales on Amazon now come from 3P sellers (Statisa) 2️⃣ Amazon isn't the only marketplace! Different marketplaces offer different models - understanding which ones you plan to partner with and their models will inform decision making 3️⃣ You need a clear channel strategy that aligns to your brand and capabilities 4️⃣ Hybrid can offer the best of both BUT doesn't solve all pain points 5️⃣ A data driven assortment strategy is critical for hybrid success 6️⃣ Make sure you have the right capabilities, or a strategy to fill those gaps either in-house or with external partners. Hybrid or 3P is often 'more work' without the right solutions in place. Thanks so much to Patrick Murray and the 3Search team for making this event happen, as well as making a spot for me to share my views. As always, they put on a great evening, including loads of time for networking.

📣 Attention business leaders and professionals! Looking to maximize your brand's reach and profitability? 🚀 Dive into our latest in-depth blog, "Brand Tailored Promotions: Increase Visibility and Profits." 💼 Learn the art of crafting tailor-made promotions that not only enhance brand visibility but also drive substantial profits. 💰 Whether you're leading a company or managing a team, this guide is your blueprint for success. Ready to elevate your brand game? Access the invaluable insights by clicking the link. 🔗 https://lnkd.in/ddhEmtFm #amazon #amazonfba #amazonfbm #amazonseller #amazonads #amazonppc #amazonadvertising #ecommerce

Human Truths lie at the heart of the world's most successful brands, and trust is at the core. Delve into the true essence of trust and its significance for your brand by watching our on-demand webinar, “The Truth About Trust: Exploring What Trust Means to Brands.” Discover groundbreaking insights from our original inquiry focused on Amazon customers, unveiling the seven vital requisites and drivers of a trusting brand. Learn today: https://ow.ly/T9jz50PEXZp #BrandSuccess #BrandTrust #HumanTruth

This is how I get Brand Approval for selling on Amazon within 2-3 calls Maximum! Step 1: I do in-depth research about the brand first. Step 2: I make notes about their pain points in my research and ensure I have the solution for those pain points. Step 3: I'll research the CXO position of people in the brand's company via LinkedIn. Step 4: I'll call the brand and directly ask to speak to the head position people I found on LinkedIn. Step 5: Will speak to them and tell them how I help brands win on Amazon with my services and consultation. Step 6: Using the FOMO technique and other communication strategies to win their accounts right over the call! Hope it helps. Regards Waqar Khalid