Special Olympics Illinois’ Post

A Path to True Incusion: Embracing Unified Sports🌟 I recently came across this video by Special Olympics Great Britain showcasing unified sports, where individuals with and without intellectual disabilities compete and play sports together. It struck me as a brilliant example of where inclusion is headed. While tailored programs are essential, broader inclusion allows everyone to engage more deeply with their community, avoiding isolation and “siloed” experiences. Over the years, I’ve observed my younger sister, who has Down syndrome, thrive most in settings that embraced both diversity and unity. This video challenges us to reconsider how we approach inclusion. Sometimes, the simplest solutions- like facilitating activities where everyone can participate- are the most effective. Perhaps we overthink inclusion, assuming it’s too complex to fully integrate individuals with different needs into shared activities. 💭Have you experienced a similar situation at a sporting or social event? 💭If so, what observations did you make? 💭How can you make opportunities at your workplace or in your community more inclusive to a broader audience? Take inclusion to the next level with a more unified approach🤝 #Inclusion #UnifiedSports #DiversityandInclusion #CommunityEngagement #SpecialOlympics

Coca-Cola Co.'s "Celebrate Everyday Greatness" Olympics campaign is set to inspire and connect with audiences on a deeper level. As the Olympics approach, this multi-brand campaign featuring U.S. track star Athing Mu will showcase athletes using various Coca-Cola products at different moments in their day. The upcoming TV ad and engaging digital experience promise to captivate consumers and create a buzz. Consumers can scan specially marked packages of Coca-Cola, Fairlife Core Power, Minute Maid, Smartwater, and Powerade for chances to win daily and grand prizes. Scanning multiple brands enhances their chances of winning, highlighting the power of teamwork and collaboration. With the Olympics just around the corner, this campaign is perfectly timed to leverage the excitement and unity that the Games bring. Core Power's Katie Ledecky and Powerade's Simone Biles have already launched their Olympic ads, joining a team of 19 U.S. and Canadian athletes partnering with Coca-Cola and its brands. This collaborative effort underscores the importance of working together to achieve greatness, both on and off the field. Source: Ad Age The Coca-Cola Company #Olympics #CocaCola #MarketingCampaign #BrandAwareness #Teamwork #KatieLedecky #SimoneBiles

I wanted to reflect a bit of personal passion and now that November has come to an end I would like to keep in mind about Movember's intersection with my rugby journey at Ibero Club, during my years of university and also post university. I'm struck by the parallels between the rugby field and the workplace. 🏉💼 The teamwork, resilience, and mutual support cultivated in rugby translate seamlessly to professional environments. Just as we strategize on the field, the workplace thrives on collaboration and shared goals. The discipline and commitment fostered in rugby contribute to a positive work ethic, enhancing productivity, cohesion and overall TEAMWORK.🌐💪 Embracing sports like rugby in the corporate culture not only promotes physical well-being but also fosters a sense of community and shared achievement. It's more than just a game; it's a source of valuable lessons that you can apply in the boardroom. As we celebrate Movember and its connection to men's health, let's also recognize how sporting values can enrich our professional lives. Integrating these principles can bring a positive ripple effect, enhancing teamwork, resilience, and overall workplace satisfaction. Here's to a harmonious blend of rugby spirit and professional success! 🏉🤝

In the world of marketing, brand accuracy and authenticity are paramount. The NZ Women's Black Ferns have made us proud with 6 World Championships, and it's essential their accomplishments are acknowledged correctly. A recent oversight serves as a reminder of the importance of getting our facts right. As marketing and brand experts, we must ensure that our narratives are not only compelling but also accurate. But why is it that when individuals correct big brands, they face trolling and backlash? Brands, big or small, should be held accountable for their messaging. #correcttheinternet #womeninsport #equalityinsport Women in Sport Aotearoa

Love to see it. Female-centric brands are finally starting to see the value in sports sponsorship, and with every sport worth their salt driving forward their equality and inclusion policies, it’s only a matter of time before we see an influx. Such good news for investment in female sports and athlete pathways as brands battle it out to get involved. Great news, and fair play to CT for helping the progression. #sportsbusiness #sponsorship #sportsbiz https://lnkd.in/eMBqAnfS

In the age of information, it's crucial for global brands to get their facts right, especially when it comes to recognising achievements in sports. Nike made an oversight in a social media post, stating that the SpringBoks were the first Rugby team to win 4 World Cup Championships. While the SpringBoks have had their share of glory (and we congratulate them on their win yesterday), it's essential to note that the New Zealand Women's Blackferns have clinched 6 World Championships, a monumental achievement that deserves acknowledgment. Several individuals have taken to social media to correct this oversight, only to be met with responses urging them "to give it a rest." It's worth pondering - would the reactions have been the same if the error was made the other way around? It's not about nitpicking but about ensuring that women in sports receive the recognition they rightfully deserve. Correcting inaccuracies is not just about setting the record straight; it's about advocating for equality and ensuring that women's achievements in sports are celebrated and acknowledged on the same platform as men's. Rebecca Sowden Award-Winning campaign, "Correct the Internet," serves as a timely reminder of the importance of accuracy in the digital age. It's not just about correcting mistakes but about ensuring that the narrative around women in sports is accurate, positive, and empowering. Let's remember that calling out inaccuracies, especially from influential brands like Nike, is not about pointing fingers but about ensuring that the stories we tell are true, fair, and inclusive. Women in Sport Aotearoa stands by the Black Ferns and every woman athlete who strives for excellence, and we believe their achievements should be celebrated correctly. Susan Sawbridge Sarah Leberman MNZM Erin Roxburgh Nicky van den Bos Mere Rangihuna Mary Gardiner Pauline Harrison Merran Brockie-David Tim Corbett Caroline Wethey #WomenInSport #BlackFerns #CorrectTheInternet #EqualityInSports

Check out our new blog post 🤩 For many, summer is synonymous with sport. And as we bid goodbye to August, it’s safe to say that this summer didn’t disappoint for sports fans worldwide. One thing that’s slightly different to the norm is the uptake and huge success of women’s professional sport on the international stage.⚽️ Read more about why brands should back women’s sport!👇 https://lnkd.in/eDUu2Zp9 #ImpressionPR #BlogPost #Sport #PRAgency #Lionesses #WomeninSport

Just had a great interaction with the LinkedIn platform, this article popped up, the first question in my head was “what is the F1 academy?” Directly underneath the post was an AI prompt saying “what is the F1 Academy” I just had to click and get an immediate understanding. Super easy! If you are interested in free access to LinkedIn Premium, let me know!

In the fiercely competitive beauty industry, it’s remarkable to witness a partnership that truly stands out. Charlotte Tilbury Beauty's collaboration with the F1 Academy marks a historic milestone, becoming the first female-founded beauty brand to sponsor a global sports initiative of this scale. With Formula 1's viewership exceeding 1.5 billion, of which 40% are female, this alliance not only showcases the brand's commitment to empowering women but also capitalizes on a significant opportunity to engage with a diverse and expansive audience. By supporting the F1 Academy’s mission to nurture the careers of exceptional female drivers, such as Lola Lovinfosse, Charlotte Tilbury is setting a new standard for meaningful partnerships. This collaboration reflects a shared vision of confidence, empowerment, and breaking barriers in traditionally male-dominated spaces. Let's celebrate this innovative union that paves the way for more inclusive representation and inspires women worldwide to pursue their dreams, no matter the odds. https://lnkd.in/eCyhUn-d #brandbuilding #beautyindustry #cmo #fractionalcmo #brandpartnerships #racing #marketing #marketingstrategy

"👕⚽️ Dressing for success with New Gen Sports! ⚽️ At New Gen Sports, we're all about that team spirit! Seeing our partner clubs showcase exceptional teamwork both on and off the field is a testament to the power of collaboration. Together, we're creating a strong and stylish lineup! 💪⚽️#Teamwork #NewGenSports #UniformSolutions"