SoStereo’s Post

Here’s what I mean: Many new artists want to get their music out there and gain attention. But just saying you want it isn’t enough. Being consistent, meaning regularly sharing your music, posting videos, sending emails, or engaging with fans, is what really helps you stand out and grow. Consistency means more than just putting out posts now and then. It’s about keeping a steady flow of content, like new songs, videos, or posts on social media. This shows people you’re serious about your music and what you want to do. For example, every single day I get emails from artists asking me for promotion help, but I check their social pages/music sites and they might have 3 posts in the last month. Now I can give them advice, but really they just need to put out more. And it’s not just about quantity; it’s about quality too. Making music that’s genuine and speaks to your audience is important. That’s what keeps them coming back for more. Being consistent also means staying connected with your people. Responding to their messages and comments shows you care about them. Plus, it helps you learn what they like and want to hear from you. So, if you’re a serious artist, consistency with your promotion is key. It’s what helps you build your fanbase and make a name for yourself.

Kobe and Shaq, Travis and Taylor, Bert & Ernie and now TikTok and the music industry 🤝 TikTok released their newest feature to double down on its ability to reshape the way we view artists and their music. Introducing the Artist Account - a toolbox to create deeper relationships with musicians and their fans on TikTok Some of the features in the toolbox include 🎵 Artist Tag - labeled underneath your handle, so users know that you are a songwriter 🚨 New Release Button - allows artists to highlight a new track up to 14 days of prior of release and 30 days after. Giving your songs weeks of shelf life, the button can also be spotted on discovery pages to enhance your chances of your song to be a trending sound. 🎶 Music Tab - your list of songs for the world to see. Basically your own discography 📖 Behind the Song (my personal favorite) - artists can now share the stories and inspirations of their songs and why they chose to write them for their fans. TikTok is also hosting it's first live music event later this week. It has never been easier for artists to get their songs out there. And with this new feature, I can see a future where all industries can be effected. Movies, paintings, shows, books, etc. Everyone has the ability to showcase their creativity. #tiktokmarketing #creatoreconomy

The key to success in growing as an artist in 2024 comes down to one thing: Your release plan. There's a reason things like the "waterfall strategy" keep coming up. Releasing music consistently is a huge factor in: - getting attention - maintaining that attention/reach - and building up your music catalog Targeting a release every 4-6 weeks is a huge separation factor. It gets your music regularly in front of listeners, both new and existing. Plus, a consistent flow of music leads to a consistent flow of content without any overkill. And a consistent release schedule simplifies your content strategy (more on that in the Artist Rise this week). The more consistent you can be as an artist, the better. The more you create, the more people will see, recognize, and take interest in. That's how you go from listeners to followers to fans. Show up regularly and you'll grow more than most.

One of the many challenges artists and their teams have been struggling with for years when it comes to promoting their music on radio is turnaround time. -Generally, when artists submit their songs for airplay consideration; radio stations don't give them feedback due to the high volume of submissions they receive daily. On average, each submission takes 6 weeks to go through the station's music committee before hitting the airwaves for the first time. -To find out if their song has been playlisted; artists need to tune into each station everyday or follow-up within the 6-week vetting period. Without a radio contact or a chart-topping hit, they may never know until it's too late. This is one of the problems we are helping artists, agencies, record labels, distributors and publishers tackle. With real-time status updates and analytics of a song plugged through Sync Discovery, artists and their teams get notified when the song has been listened to, rejected or playlisted. ✅

🎵🔥 Breaking Down the Viral Music Controversy: AP Dhillon's "With You" 🆚 Ratthew's "I Won't Follow Through" 🔊 🎶 Let's dive into the recent buzz surrounding AP Dhillon's hit song "With You" and the alleged similarities with Ratthew's "I Won't Follow Through," released in August 2022. 🤔 👀 Many listeners have commented on the resemblances in beat, backing melody, and overall composition, sparking plagiarism claims. But, here's the twist – it's not what it seems. 🔄 🔊 In today's music landscape, production and recording techniques have evolved. Producers and artists can buy and use loops, beats, or samples from various marketplaces as royalty-free elements. 🎧 🎤 Similar disputes have rocked the industry before, like the Justin Bieber vs. Asher Monroe case in 2020, where they both used a sample from Splice that was royalty-free. 🎵 🎯 This raises a critical issue in the music world where we find songs sounding way too similar. That's where Echolair comes in to provide solutions. We're here to help you build your unique sound. 🚀 📩 Connect with us to learn more about how Echolair can be your guide in the dynamic music industry. 📢 Let's make music, not controversies! 🎶🌟 #MusicIndustry #PlagiarismControversy #Echolair #MusicProduction #RoyaltyFreeSamples

Who remembers when new music was released on all different days around the world? When you knew a tune was out but couldn’t get hold of it until it was released in your country? Up until 2015 that’s what happened. New music was released on Mondays in the UK, Tuesdays in the US and on other days in other countries. Illegal downloads were rife as people didn’t want to wait. In 2015 – when Uptown Funk by Mark Ronson and Bruno Mars was the year’s biggest selling single – the record industry around the world switched to New Music Fridays. No more waiting for your favourite artist's new release. We helped to make that happen. The global release day was proposed by IFPI, which represents the recording industry worldwide, on behalf of its members. The industry wanted to combat the huge problem of music piracy and artists losing money. IFPI needed to create a brand and visual identity that would get the attention of music consumers and the record industry. After a competitive process, we won the pitch. It was a big task: build awareness and support for the switch – worldwide. Working with IFPI CEO Frances Moore, who has just announced her retirement, we created a brand mark and assets that were translated into several languages. We designed them to be used in multiple ways, so that they could be adapted for localised advertising, industry and retail use around the world. The work was led by our Creative Director, Penn Glendinning. New Music Fridays was a success and music piracy plummeted. While we’re down memory lane, 2015 was also the year of Hozier’s Take Me to Church, Justin Bieber was all over the charts, Sam Smith won four Grammys and Adele’s Hello was the fastest-selling single in UK chart history. Good times. Read more at https://lnkd.in/ezzwPkaN #throwbackthursday #newmusicfriday #communicationdesign

welp 🫠 RIP Pitchfork and what was once the pillar in independent music blogging. damn. but, highly preventable...just like SoundCloud (which i recently posted about). it's all about your users + data capture + engagement. take a page from the social media walled-gardens' playbook and start building your moats... and sidenote -- Bonbon Technologies can help with all 3 😎

One of the many challenges artists and their teams have been struggling with for years when it comes to promoting their music on radio is turnaround time. -Generally, when artists submit their songs for airplay consideration; radio stations don't give them feedback due to the high volume of submissions they receive daily. On average, each submission takes 6 weeks to go through the station's music committee before hitting the airwaves for the first time if successful. -To find out if their song has been playlisted; artists need to tune into each station everyday or follow-up within the 6-week vetting period. Without a radio contact or a chart-topping hit, they may never know until it's too late (more on this in the future.). This is one of the problems we are helping artists, agencies, record labels, distributors and publishers tackle. On Sync Discovery, artists and their teams get real-time notifications and analytics when their songs have been listened to, queued, rejected or playlisted. ✅

Doing song covers can be highly beneficial to artists for several reasons. Firstly, covers provide artists with an opportunity to showcase their vocal skills and creativity. By putting their own unique spin on popular songs, artists can demonstrate their range, versatility, and ability to reinterpret music in their own style. Secondly, covers can help artists gain exposure and expand their fan base. When artists cover popular songs, they can attract listeners who are already familiar with the original version and introduce them to their own music. This can lead to increased visibility, followers, and potentially open doors for collaborations or performance opportunities. Lastly, covers allow artists to connect with their audience on a deeper level. By performing songs that resonate with listeners, artists can create a sense of familiarity and emotional connection, which can strengthen their relationship with fans. Overall, song covers can be a valuable tool for artists to express their artistry, gain exposure, and connect with their audience in a meaningful way. Make to follow us on on all social media platforms: @centerpiecepro @slycunningofficial @l.julesofficial (We don’t own the rights to this music)

Being a good A&R (Artist and Repertoire) in the music industry involves a combination of skills and knowledge. Here are some tips to help you excel in this role: 1. Stay on top of music trends: Keep up with the latest music trends by listening to a wide variety of music from different genres and attending live shows. This will help you identify new and emerging talent. 2. Build relationships: A&R work involves building relationships with artists, managers, producers, and other industry professionals. Cultivate strong relationships with these individuals, as they can help you identify and develop talent. 3. Know your market: Understand the audience for the music you are working with, and tailor your efforts accordingly. For example, if you're working with a hip-hop artist, you'll want to focus your efforts on urban radio and social media platforms popular with the hip-hop audience. 4. Develop a strong ear for talent: A&R is all about finding and nurturing talent. Be able to spot artists with potential, even if they're not fully developed yet. 5. Stay organized: Keep track of your artists' schedules, recording sessions, and other commitments. You'll need to stay on top of these details to ensure that everything runs smoothly. 6. Be creative: A&R work involves coming up with innovative marketing strategies to promote your artists. Think outside the box and explore new ideas to help your artists stand out. 7. Be persistent: A&R work can be challenging, and you'll need to be persistent to succeed. Don't give up on an artist or project too quickly, and be willing to put in the time and effort needed to help your artists succeed.