SoStereo’s Post

In the fickle, ever-evolving music industry, it takes much more than raw talent alone to create a sustainable career as an artist. The performers who go the distance - racking up hit records, sold-out tours, and multi-generational fanbases year after year - are the ones who have invested heavily in comprehensive, 360-degree artist development. This holistic approach covering every facet of what it means to be a professional entertainer used to be standard practice for rising artists. However, it has become an undervalued phase that too many artists and managers neglect in today's digitally-centered music business. That's a costly oversight that could derail careers before they ever truly take flight. At its core, comprehensive artist development provides the foundational skills and experience to transform a musician into a true multi-threat artist fully equipped to meet the demands of being in the public spotlight for years to come. It prepares them for excellence in areas like: Live Performance - Vocal coaching, choreography, and stage presence training to captivate audiences through electrifying shows rather than falling flat in the crucial touring circuit.  Media/Public Relations - Coaching on conducting interviews, photoshoots, meet & greets, public speaking and more to effectively win over fans and market their personal brand. Overall Professionalism - An education on the business side of the music world - contracts, royalties, networking, and the nuts-and-bolts required to navigate the industry. Sustainability - Developing ancillary creative talents like songwriting, music theory, and the ability to continually reinvent one's sound to achieve longevity. For legacy artists like Michael Jackson, Madonna, Prince and more, these well-rounded development efforts were simply non-negotiable. Their singular fokus on total preparation is what allowed them to become international icons who still resonate today rather than flashes in the pan. In the current digitally-saturated music era where new artists seem to pop up and fade out weekly on TikTok or SoundCloud, investing in comprehensive development is just as vital. It provides a competitive edge and lays the critical groundwork for long-term viability. The artists who skip this crucial stepping stone may garner some initial hype through internet virality. But they severely lack the diverse skillset to extend their success into tour dates, television appearances, major brand partnerships and the multi-revenue stream staying power enjoyed by true superstars. For artist managers and budding performers alike, deprioritizing well-rounded development is an oversight they can't afford to make. The ones who embrace this philosophy position themselves for prosperous careers musicians can be proud of decades from now. Otherwise, they risk being just another passing fad rather than an enduring musical great.

If you have or are considering submitting in the Music 🎶 category for a Cannes Lion🦁 , you MUST read these insightful observations from Xiao'an Li.

After looking at 200+ entries in the Music category of the Cannes Lions International Festival of Creativity, here are some observations. 1. It is possible to have a well-meaning campaign with noble goals and yet completely miss the mark because the people represented in the campaign were most likely also not represented in the creative/executive team. (Google “Pasadena Pool Float Sanitary Pad”) In some cases this could come across as entirely insensitive or condescending to the group in question. 2. This is not new of course, but just like with NFTs and similar crazes, there is a grave lack of understanding among executives re: AI - what it is, what it isn’t, when it’s needed for the task, and when it’s absolutely not. The issue with this is that potentially disastrous decisions can then be made by people without even a conceptual understanding of the technology. Just because something seems intelligent does not mean it’s AI - it could just be beautifully designed software. 3. Humor is difficult - comedians are among the smartest people in the world. Underestimate it at your own peril, for it is an entire discipline unto itself. Throwing a few copywriters at something and telling them to be funny while having the results picked at through multiple cycles of revisions by executives will result in absolute garbage. And few things are as painful as a joke that isn’t even funny by virtue of how unfunny it is. 4. If you’re going to submit something - please do not skimp on music production. A good mix need not cost an arm and a leg. In fact, it’s probably a fraction of fraction of your total campaign budget. But musicians and music execs will be looking at your work, and they’ll hear the cut corners. 5. A convincing mission and meaningful message goes a long way (at least for me) in making something award-worthy. A multi-million dollar campaign with no emotional or spiritual substance doesn’t move folks to vote. To me, the ones that are world class are dangerous, risky, with difficult subject matter, and there have certainly been a few. 6. The impact of a campaign is more than how many billion impressions it gets. I saw one project that powerfully transformed a single man’s life. That to me is far more impactful than invading the eyes and ears of a billion people. I’m sure not every person on the jury with me agrees with all of my points, but these are just my personal observations - we’ll just have to duke it out with our votes over the next 2 days. #music #creativity #musicindustry #advertising #marketing #CannesLions2024

In his post from #Cannes, below, Xiao'an Li calls out much of what afflicts advertising today. 🎯 The absence of emotional or spiritual substance. Deficient, stymied, impotent attempts at humor. An excessive focus on clicks and “impressions” over impact. A lack of critical representation in many creative processes. All counterproductive, yet widespread and incessant. Meanwhile, as noted, there are a remarkable number of people talking about #AI who have little idea what it is, what recent developments really mean, or when it’s appropriate to employ any aspects of it in a particular setting or solution. Read on, take note, and reflect. Cannes Lions International Festival of Creativity #marketing #advertising

Seizo Entertainment Boldly Disrupts the Market with Korean-Inspired Production and Promotion Systems Seizo Entertainment, a newly established record label, is making waves in the music industry by adopting a production and promotion system akin to those used by major Korean record labels. This strategic move marks a significant departure from conventional practices in the local music scene, aiming to replicate the global success of K-pop by integrating rigorous training programs, high-quality production, and innovative promotional strategies. The company's decision to implement this ambitious system stems from a desire to elevate the standard of music production and artist development in Indonesia. By focusing on intensive artist training, polished audiovisual production, and dynamic social media campaigns, Seizo Entertainment hopes to create a new breed of artists who can compete on the international stage. This bold approach, although challenging, reflects the company's commitment to transforming the local music industry. "New ventures are always challenging initially, but we are confident in our vision and its success," said Seizo Entertainment's founder, Ryo Lee, in an exclusive interview. "The Korean music industry has demonstrated the effectiveness of a comprehensive, integrated approach to artist development and promotion. We believe that by adapting and localizing these methods, we can achieve significant success in Indonesia and beyond." The founder explained that the training regimen for Seizo Entertainment's artists includes not only vocal and dance training but also language lessons, media handling, and performance skills. This holistic approach is designed to produce well-rounded artists who can excel in various aspects of their careers. "Our goal is to develop artists who are not just musically talented but also versatile performers and effective communicators," Ryo added. Looking ahead, Seizo Entertainment plans to launch its first group of artists by the end of the year. The company is optimistic that their unique approach will resonate with audiences and establish a new standard in the Indonesian music industry. "We are pioneering a new path," said Ryo Lee. "While it may be difficult initially, we are certain that with persistence and innovation, we will achieve our goals and set new benchmarks for success."

In the ever-evolving landscape of the music industry, artists are continually seeking innovative ways to connect with their audience and elevate their promotional strategies. One such powerful tool that has gained momentum is the use of lyric videos to unveil new releases. In this post, we'll explore the art and impact of utilizing lyric videos as a promotional tool. 1. Bridging the Connection Lyric videos serve as a unique bridge between the auditory and visual realms. They provide fans with a dynamic and engaging way to connect with the artist's message. By incorporating visuals that complement the lyrics, artists can enhance the overall listener experience and create a more profound connection with their audience. 2. Early Engagement and Anticipation Releasing a lyric video before the official music video or the song itself generates anticipation. It offers a sneak peek into the artist's creative process and builds excitement among fans. This early engagement can translate into increased interest and eagerness to explore the complete release, turning casual listeners into dedicated fans. 3. Shareability and Virality In the age of social media, shareability is a key factor in promotional success. Lyric videos are highly shareable content, easily circulated across various platforms. Fans can share snippets or the entire video with their networks, exponentially increasing the reach of the new release. This organic, word-of-mouth promotion contributes to the virality of the content. 4. Visual Storytelling Lyric videos offer artists an opportunity for visual storytelling. Through creative animations, typography, and thematic visuals, artists can enhance the narrative of their song. This not only adds depth to the lyrics but also provides a visual identity that resonates with the audience, leaving a lasting impression. 5. Accessibility and Inclusivity In an era where inclusivity and accessibility are paramount, lyric videos play a vital role. They cater to a diverse audience, including those who may be hearing impaired or prefer to engage with music visually. This inclusivity broadens the artist's reach, ensuring that their message is accessible to a wider demographic. 6. Cost-Effectiveness Producing a lyric video is often more cost-effective than a full-scale music video. This makes it an attractive option for emerging artists or those working with limited budgets. Despite being a more economical choice, lyric videos can deliver a visually compelling presentation that captivates the audience.

In the ever-evolving landscape of the music industry, artists often find themselves at a crossroads, contemplating whether to pursue the support of a record label or navigate their journey independently. However, this decision can be daunting, especially when faced with the complexities of label structures and operations. Let’s educate ourselves on navigating Music labels. Understanding Music Labels: At its core, a music label is a company that specializes in the production, distribution, and promotion of music. These labels come in various forms, including recording labels and distribution labels, each serving different functions in the industry. Recording Labels: Recording labels are often the first point of contact for artists seeking professional support. These labels offer services such as artist development, recording facilities, marketing, and promotion. They provide a platform for artists to showcase their talent and reach a wider audience. Distribution Labels: On the other hand, distribution labels focus on the dissemination of music, ensuring that artists' work is available to listeners across different platforms and territories. These labels handle the logistics of distribution, including licensing, sales, and marketing, allowing artists to focus on their creative endeavors. Understanding Label Structures: The structure of a label can vary depending on its size, scope, and specialization. However, most labels consist of key departments and personnel responsible for different aspects of the business. Key Personnel: - Executives: Oversee the overall operations and strategic direction of the label. - A&R (Artist and Repertoire): Scout and sign new talent, and oversee artist development. - Marketing and Promotion: Develop marketing strategies and promotional campaigns to maximize the reach of artists' music. - Production: Coordinate the recording, mixing, and mastering of music releases. - Publicity and Social Media: Manage media relations and online presence to enhance artists' visibility. Making Informed Decisions: Before seeking the support of a label, artists should carefully consider their goals, needs, and resources. While labels offer valuable resources and expertise, they also come with contractual obligations and financial considerations. Questions to Consider: - What are my long-term career goals? - Do I need assistance with recording, marketing, or distribution? - What type of label aligns with my artistic vision and values? - Am I prepared to navigate the complexities of the music industry? Conclusion: Navigating the world of music labels can be challenging, but with the right knowledge and guidance, artists can make informed decisions that align with their artistic aspirations and career objectives. Whether choosing to partner with a label or pursue an independent path, the key is to prioritize clarity, transparency, and alignment with one's artistic vision. #recordlabels #musicdistribution #independentartist

Title: Mastering Music Distribution Agreements: Key Takeaways and Future Applications In today's ever-evolving music industry, understanding the nuances of Music Distribution Agreements is crucial for artists and legal professionals alike. After an enlightening session on this topic, I am excited to share some key takeaways and how these skills can be applied to benefit my clients and enhance my professional journey. Key Takeaways: License Grant Clauses: Scope of License: It’s essential to clearly define the extent of rights granted to distributors, ensuring artists retain control over other uses of their work. This protects creative control and potential revenue streams. Exclusivity of Rights: Deciding between exclusive and non-exclusive rights impacts the dedication and resources a distributor will invest. Exclusive rights can lead to more focused marketing efforts. Term and Geographical Scope: Specifying the duration and geographical reach of the agreement ensures both parties have a clear understanding of the distribution boundaries and timelines. Consideration and Payments: Artists need to understand the financial aspects of their agreements, including advance payments, revenue sharing, and payment schedules. Transparency in these terms builds trust and ensures fair compensation. Termination Clauses: Clearly defining the conditions under which an agreement can be terminated protects both parties and ensures a fair resolution process. This includes handling breaches, insolvency, and the effects of termination. Application of Skills: For Clients: I will use these skills to draft comprehensive and artist-friendly agreements that safeguard their rights and ensure fair compensation. By clearly outlining the terms and conditions, I can help artists avoid potential disputes and focus on their creative work. For Employers: These skills enable me to contribute effectively to my organization by ensuring that our agreements are thorough, fair, and legally sound. This not only protects our interests but also builds strong, trust-based relationships with artists and partners. Future Benefits: Building Trust: By drafting clear and comprehensive agreements, I can help build trust between artists and distributors, ensuring long-term, mutually beneficial relationships. Staying Updated: The music industry is dynamic, and staying informed about best practices in agreement drafting will ensure that my clients and employers are always a step ahead. Professional Growth: Mastering these skills enhances my value as a legal professional, opening up opportunities for career advancement and recognition in the industry. I am excited to leverage these skills to make a positive impact in the music industry and look forward to continuing to learn and grow in this field. Thank you, Priyanka Sinnarkar and Rashmi Natekar, for your guidance and support in today's session! Rashmi Natekar

New Post: MNRK Music Group President/CEO Chris Taylor Announces Resignation - https://lnkd.in/gvgiEg5Q - MNRK Music Group president/CEO Chris Taylor is resigning from his post effective June 28, the company announced Monday (June 3). Taylor, who will be succeeded by COO Sean Stevenson, is taking the company’s artist management division with him. Based in New York, Stevenson will begin leading MNRK on July 1. He was promoted to COO in July 2022 after previously serving as executive vp/GM. “We wish Chris the best in his future endeavors,” said Stevenson in a statement. “He’s been a great leader and partner over the years, and I look forward to continuing the growth of MNRK with the whole team.” MNRK’s artist management roster currently includes Powfu, Lights, The Afghan Whigs, Diana Gordon Arkells, Delilah Montagu, Daniel Lanois, Alice Ivy, Robert Finley, The Wild Feathers and Great Good Fine Ok, among other acts. Taylor joined MNRK, at the time called Entertainment One (eOne), in 2016 to run the music division. As part of the eOne team, he was involved in overall strategy and the company’s sale to Hasbro in 2020 for $4 billion. In 2021, Hasbro sold the music division to Blackstone for a reported $385 million and eOne Music was renamed MNRK Music Group. Taylor has been named to Billboard‘s Indie Power Players list multiple times. MNRK’s artist roster includes High on Fire, Underoath, Ace Frehley, Kash Doll, Fox Lake and Pop Evil; it also distributes the Dualtone Music Group and Last Gang imprints. On the publishing side, it boasts deals with such songwriters as Lauren Faith, Destiny Rogers and 9am. According to a press release, the company’s publishing catalog includes 54,000 music tracks. - #news #business #world -------------------------------------------------- Download: Stupid Simple CMS - https://lnkd.in/g4y9XFgR -------------------------------------------------- or download at SourceForge - https://lnkd.in/gNqB7dnp

KUMISA (KwaZulu-Natal United Music Industry Association) was established in 2009 with a mission to enhance the economic development of the KZN music sector across various segments of the music industry value chain. With the support of government departments, municipalities, and industry organizations, KUMISA has achieved significant milestones in advancing its goals.   Purpose of the Advertisement: KUMISA is inviting proposals from experienced and qualified strategy review facilitators to assist in evaluating and updating its current organizational strategy. As the music industry continues to evolve, KUMISA aims to align its strategies with the dynamic needs of the sector. The selected facilitators will play a crucial role in guiding the strategy review process, ensuring thorough insights, and supporting KUMISA in addressing identified gaps within the industry.   Key Information: Scope of Work: The facilitators will be expected to lead strategy review sessions, conduct interviews with relevant stakeholders, and contribute to the refinement of KUMISA's organizational strategy.    Stakeholder Engagement: The facilitators will engage with KUMISA's diverse network of stakeholders, including record labels, music publishers, promoters, managers, performers, composers, Collective Management Organizations (CMOs), music markets/conferences, government departments, municipalities, radio stations, and other industry players.   Identified Gaps: The strategy review will focus on addressing gaps in income-generating opportunities, such as copyright exploitation, sync licensing, brand-related income, and legal frameworks for protecting music creators.   Proposal Submission: Interested and qualified strategy facilitators are invited to submit their proposals by 31 January 2024. Proposals should include: - A detailed overview of the facilitator's experience in conducting strategy reviews. - Proposed methodology and approach for addressing the specific needs of KUMISA. - Cost estimate for facilitating the strategy review session.   Contact Information: Kindly submit your proposals to info@kumisa.com For more information please contact Ms. Norma Mzimela on 031 201-1731.   Deadline for Submissions: 31 January 2024   KUMISA looks forward to receiving proposals from dynamic and experienced strategy facilitators who can contribute to the organization's continued success in developing the KZN music sector.   Thank you for your interest and participation.