Sophie Buonassisi’s Post

If I could give any advice to a marketer starting a new role, one piece would be to hit the road as early as possible. For me that was Week 2 and then later planned a little road show and spent a couple weeks on the road. When you have the ability to be eye-to-eye and shoulder-to-shoulder with your customers/audience, you can understand what matters to them in a depth that isn't otherwise possible. ☑ How can we better serve them? ☑ What's their perception of the brand? Marry that with data to inform strategy, because those are the anecdotes you'll never get from the quantitative numbers alone. -- For context: GTMnow is GTMfund's media brand, sharing advice from working with 100+ portfolio companies and the insight of 350+ GTM leader LPs behind the fund. Real expert insight and advice from the top 1% of executives who have been there, done that.

It was a trifecta of dinners in June! London, Toronto, and NYC were bustling as the GTMfund community continues to grow. Between the three dinners, we had over 100 GTMfund community members in person with each other 💚 Dimitar Stanimiroff, Nazma Qurban, Dan O'Sullivan, David Wilkins, Greg Pietruszynski + many more in London. Daniella Bellaire, Ross Rich, Maryna Hradovich, Logan Salsberg, MDM, Adam J., Kyle Norton, Neil W., Saad Khan, Florin Tatulea, Kevin Wilson, Tyler McIntosh, Jakub Husika + many many more in Toronto. Alon Waks, Brandon Barton, Russell Sean Languedoc, Ben Smith, Daniel Weiner, David Greenberger, Drew Ferrara, Gyan Kapur, Jacob Fleisher, Nipul Chokshi, Omer Rabin, Paul Mander, Ross Shanken, Steve Cornwell, Tim Rafferty, 💡Manny Ataebi Thomas Boccard, Vikas Bhambri + many many many more in NYC. Plus, carefully selected sponsors for the dinners whose products align with where we see growth across revenue categories - products/people we like, trust and know. While always connected through online community, there's magic in getting everyone together in person. New connections or deeper relationships are forged leading to... - Feeling more connected to other high caliber operators and knowing they're in your corner of support - Collaborating together in some regard - Hiring each other - Referring contacts and business to each other - Knowledge sharing between trusted peers - Connecting on things completely unrelated to GTM --- 3 more dinners for 2024 coming up in September/October: - Boston  - NYC  - San Francisco Excited for all the in person connection between some of the best revenue leaders in SaaS. Can feel the energy already!! ⚡ Scott Barker Paul Irving Max Altschuler Leslie Schmidt Amit Aloni

Marketing can easily be overcomplicated, but speaking with Pete Lorenco is a refreshing reminder of the simplicity. Do two things and do them well: 1. Understand the human. 2. Create memorable experiences. Focus on what your audience cares about, and the results—leads, pipeline, revenue—will naturally follow. -- Anyone looking for marketing and go-to-market insight from an incredible marketer with 15+ years of experience accelerating marketing-driven pipeline and revenue for both enterprise and early stage startups - run don't walk and go follow Pete! Thanks Pete for sharing your experience on the latest GTMnow digital live event.

Happy Canada Day to all fellow Canadians, honorary Canadians and all who celebrate 🇨🇦 While we always spend time across many US cities, in the past month alone our team spent time in Canada - Vancouver, Toronto multiple times, Montreal and Quebec City - and spent a week in EMEA. It's amazing to see GTMfund's continuously growing global presence and impact. And of course, just getting started :) –  Camping at Garibaldi Lake (BC, Canada) in May, still covered in snow.

Over the years of running conversion rate optimization for hundreds of SaaS companies, I noticed a decline in the effectiveness of social proof on websites. This used to significantly move the needle, verified by A/B tests. However over time, the impact it had on conversions became smaller. Don’t get me wrong - adding logos, testimonials, case studies, etc to your website is still net positive - certainly do this 😊 (tip: short videos testimonials, personalizing by role/company for relevance, integrating social proof full funnel in the customer journey for PLG are performing well). But the landscape is evolving. Social proof presented by a company itself is increasingly met with skepticism. 🤔 Are they still a customer or is this outdated? How did they reaally feel? This kind of “static feedback” doesn't instill as much confidence as it used to. Enter what we call “active feedback.” Experiences with software are dynamic - they're living and breathing. They're shaped by product launches, interactions with team members, and our own evolving needs. Everything is constantly in motion. Social proof, therefore, needs to evolve to be living and breathing as well. So we analyzed hundreds of SaaS companies and the landscape of social proof to see how it has evolved and where it’s heading. We found that there have been 3 core eras and we’re now entering a 4th. Read the full breakdown in The GTM Newsletter, linked in the comments.