You invested $$$$ in a call recording tool like Gong or Chorus. You set up trackers to flag calls for review. Now you're spending hours reviewing calls to glean insights like: ✅ What use cases are driving the most revenue? ✅ What's resonating (or not) in our value prop? ✅ Are we differentiated enough from a competitor? ✅ What sales plays are working? ✅ Why are we winning or losing deals? From there, you spend even more hours packaging insights into battlecards, content, stories, sales programs, management updates, and so forth. Few weeks later, you're back on the hamster wheel, reviewing yet more calls to determine what's working, what's not, how to improve. If this sounds like a painfully familiar vicious cycle, Check out this 2 minute video to learn how purpose-built GenAI can help. Tribyl, Inc. #productmarketing #cmo #cro #contentmarketing #demandgeneration #salesenablement #revenueoperations #genai #b2bmarketing #saas
👏Great positioning
When the market doesn't get how game-changing your product is, hit me up | Founder | Startup Marketing Advisor | Ex @Salesforce @Appirio @Borland @Elementum | Proud Geek | NBA Fan
4dCompetitor message differentiation is extremely undervalued. It's how your champions/advocate convince their teams to put you on the short-list -- companies need to be investing in tools like Tribyl, Inc. to sharpen their competitive positioning!