Solve’s Post

I read this recently from Anselmo Ramos and Gaston Bigio of GUT. IF THERE WAS ONE THING YOU COULD CHANGE ABOUT THE ADVERTISING INDUSTRY, WHAT WOULD IT BE? AR: I think ad people need to be less cynical about our industry. We need to fall in love with our profession again. We get paid to think and produce brave ideas for some of the best brands on Earth. We need to have more gratitude and confidence. I also think we need to do a better job at capturing the value of our ideas. Okay, that was more than one thing… GB: Awards. I think there are too many. In sports, for example, there is a much clearer path for the main, global competitions. In advertising there are just too many tracks. ME: I couldn't agree more.

I do not like American Football... sorry... no time to sit for 4 hours to see about 15 minutes of actual play... But the Super Bowl is another species in itself. For years, wherever I was in the world, I would try to be on time to watch the half time ads. Except for a few disappointing years, it never fails to showcase what truly creative minds can imagine. Every year, this event brings me to also remember to be on the lookout for the best ads in the world from the CLIO Awards. Have you heard of the CLIO Awards? Very few, even in advertising circles here in the US know about it... CLIO is a world organisation that evaluates ads, campaigns, agencies, etc. and names winners every year for as long as I can remember. If you like beauty, creativity and outright geniality... Go to their website to see the amazing and beautiful ads actual talented and creative geniuses from around the world put out... you will not see anything subpar. Site: Https://clios.com/awards/ Let me know what you think. 😎 #clio #clioawards #advertising #commercial #sales #marketing #creativity

Has your work defied all odds and achieved the unexpected? Enter it in the race for an Effie to affirm your results. Second entry deadline for the APAC Effie Awards 2024 on 5 February. Entry Application Deadlines 2nd Deadline: 5 February 2024 3rd Deadline: 19 February 2024 4th Deadline: 4 March 2024 #APACEffies #APACEffie #Marketing #Advertising #Effectiveness #Effies #effieawards

🚨 Industry League semi-finals alert 🚨 Property vs. Advertising - who's bringing it home? The stakes are sky-high with a spot in the finals on the line. Anomaly vs. Colliers Champions of creativity versus the titans of property 🫨 With Anomaly's league-leading creative strategies and Colliers' robust property prowess, this clash is more than just a game—it’s a legacy showdown. As Anomaly’s gaffer, McCormick, prepares for a poignant farewell before heading down under, will his team deliver a parting gift of victory? A clash filled with emotion and excellence! VCCP vs. Forsters LLP VCCP, champions of the Advertising League, take on Forsters, the formidable underdogs from the Property League. As predictions and expectations mount, the question looms—will we see the anticipated final clash between VCCP and Colliers, or does fate have a different plan? A match destined to make headlines 📰 The stage is set for a thrilling night where champions seek to stamp their authority and heroes look to defy the odds. Don’t miss these epic confrontations under the bright lights of SPL. Until then, SECTA

Football and advertising in Mexico. 2 arenas where short-term thinking = wishful thinking. 2024 calls for a shift in mindset. Let me explain… We have a wonderful culture. One that nurtures creativity and its positive power to make us whole (nationally and individually). Yet we frequently miss the mark on implementing enduring strategies. We get caught up in the excitement of the moment. Like hoping our national team scores a surprise victory in the World Cup. Which I know can (and will) happen! … But not without a tactical, long-term game plan. Similarly, we pride ourselves on creativity in advertising. But without a solid, long-term strategy, we're merely casting wishes into the wind. Because just like Antoine de Saint-Exupéry said: “A goal without a plan is just a wish”. A truth that’s hard to see when excitement takes over? No viral campaign was ever built on creativity alone. Behind every success is a comprehensive plan that defines the ‘how’ and ‘why’. Let’s not be spectators to those who plan their way to the top. Who’s with me?

“20 pieces of work out of 200 entries made the category’s shortlist. The Titanium Lions list is a coveted prize at the festival because it recognizes provocative and boundary-pushing work that progresses the industry.” -Brittaney Kiefer 🔹 #marketing #womeninmarketing #womenofmontereycounty #montereycounty #marketinginmonterey #monterey #montereybay #celebratewomen #supportwomen #womensupportingwomen #passionformarketing #ilovemarketing #marketinginspo #marketinginspiration #learnaboutmarketing #marketingtips #marketingtipsandtricks

New Season of Positioning Discussions .. Mark and Lorraine kick off the second season of Brand Shorthand while kicking off the celebration of Innis Maggiore's 50th year in business. The duo takes a look back at the past 50 years of advertising and discuss what has changed, and what hasn't. The first category of change they cover is media proliferation. What used to be dozens of media options is now in the tens of thousands, with no signs of slowing down. What does this mean for the advertiser? What does this mean for the media planner? And how has this impacted the consumer? #positioning

🦁 Curious to know the winners of the most prestigious #creativity festival? Here are all the case studies of the ad campaigns awarded the Grand Prix at Cannes Lions 2024: https://lnkd.in/d3ajPNR3 #CannesLions2024 #Creativity #Festival #Advertising

Diving into the deep-end with Authority in Advertising! It's a game-changer, allowing us to shape narratives, foster trust and ultimately drive sales. How are you wielding this power? Are there untapped strategies in your playbook waiting to harness the authority phenomenon? Let's chat, how are you putting this advertising powerhouse to work in your current campaigns? #brandauthority #brandadvertising #colgate #brandstrategy #brandingtips

While I agree with everything in this article, I would argue that little of it is new, but rather a pendulum swing. For instance: RULE 1: make 'product stories' rather than 'people stories'. Prior to the trend of telling people stories, the industry told amazing product stories - it was one of the things that made great creativity stand out because it wasn't easy. RULE 2: Favor product/brand differentiation over emotional connection. In my college ad classes, the thing drilled into our head over all else was to find the USP (Unique Selling Proposition). It was the golden rule of advertising. Throughout my career, one of the most common critiques was "the competition could say that." Rule 3 is indeed a new thing, given the advertising media ecosystem. Rule 4 (repeatability trumps scalability) is also mostly new, for the same reasons as Rule 3, but aspects of it are as old as advertising. There have alway been brands that favor repeatability over scalability whether it be for budgetary (or niche) reasons, or because they value more intimate connections with their audience. #advertising #marketing #creativity #advertisinghistory #cannes