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Are you racing with your team? I’m back with another #SalesStrategy inspired by a show I’ve been enjoying lately: Formula 1: Drive to Survive. On the racetrack, the team lead is responsible for the strategy of the entire race. The lead chooses which car is in front, and which one follows-up behind. This is similar to big sales. The responsibility is on the leader to choose the right strategy to land the deal. It’s important for the sales team to provide support to the individual in front so the team can win the race, or land the deal. "A driver needs to be a lion in the car." -Toto Wolff, Principal of Mercedes-AMG Petronas F1 Team #formula1 #salesleads

Mercedes-AMG PETRONAS Formula One Team maybe going through a difficult phase in Formula 1 but their star driver Lewis Hamilton isn't giving up yet "I've been incredibly proud of everybody. Everyone has been working insanely hard" "We've been making big steps. I think the biggest step we took was when we got to Monaco and the car has really progressed a lot since then" "We have a better understanding of where to position the car. It's been a lot more consistent - podiums, top-five finishes - which has been great" ”And, generally, we've been getting solid, great reliability. So, there's lots and lots of good bits" #HamiltonProud #MercedesTeam #LH44 #NeverGiveUp #Teamwork #HardWorkPaysOff #Formula1Progress #MonacoMemories #ConsistentPerformance #PodiumFinishes #ReliabilityMatters #StrongTogether #LewisHamilton #MercedesAMG #Formula469

I’ve been imagining how my old colleagues at Mercedes-AMG PETRONAS Formula One Team are feeling as they arrive at work today. Nothing beats the atmosphere around the factory the day after a race win. For the most part, working at an F1 team is just like any other job; you turn up, do your work and go home again. However, there are very few jobs where the impact of your work is played out to a global audience, where a tenth of a second can mean the difference between winning and losing, and the emotional highs and lows have such intensity. There is no hiding in F1, no waiting until the end of the quarter to see how the results have gone, no wondering if what you are doing is making a difference – everyone in a Formula 1 team knows that their work matters. So today in Brackley, team members will be arriving with a feeling of satisfaction of a job well done. The exhilaration of the win yesterday will have subsided to be replaced by a confidence, a spring in the step and a smile as they congratulate each other when they see their colleagues. The race debrief in the race bays, a sea of PETRONAS green race-winners t-shirts, with a glass of bubbly in hand, won’t be triumphalist. Yes, this is the second win in a row, but the first was down to luck when Max and Lando collided. Lewis’ win yesterday was balanced by the DNF for George. There will be an honest analysis of what went well and what went wrong, with an understanding of just how narrow the margins of victory were for Lewis; a couple more laps and Max would have had a fighting chance of taking first place. Above all, there will be a sense of humility because this is not the end of the season; it is just one result, albeit a great one. As they leave the debrief, their minds will already be focussed on the next race, eager to do what they can individually and collectively to perform at the highest level at the Hungaroring in two weeks time, in the hope that the Racing Gods allow them to taste the sweetness of victory again.

During the race in Spa, Mercedes-AMG PETRONAS Formula One Team saw an old adversary returning - bouncing. This has been a cause for major concern. Mercedes-AMG GmbH chief technical officer Mike Elliott analyzed the possible cause behind the bouncing "We definitely had an amount of bouncing this weekend, both drivers were telling us that and we could see it in the data" "We could also see an amount of bouncing on the other cars and I think some of it is the nature of the circuit at Spa and in fact we had huge amounts of bouncing last year as did most teams" “In teams of the performance, it definitely affects the performance of the cars because it affects the drivers’ ability to extract the maximum grip from the car, it affects their balance and it affects their ability to get their braking points right. So that is something we will be working on for the future" "The question we need to ask ourselves is, how much of it is just the circuit we were at in Spa and how much is to be found in setup because obviously it was a wet race weekend, a weekend where we had no dry running up until the point we were actually racing" "We will also take a really good look at the upgrade kit and make sure that we’ve not introduced bouncing with that but at the moment our belief is it is probably a result of setup or the circuit itself" #MercedesAMG #Bouncing #Concerned #F1 #Formula1 #F12023 #LewisHamilton #GeorgeRussell #Formula469

While Mercedes-AMG Petronas Formula 1 team have almost 60 % of the 2020 partners on board also 2024 Aston Martin have 11 %. Mercedes have one of the most stable, small changes from year-to-year, partnership network in Formula 1. It is perhaps unfair to compare the Mercedes-AMG Petronas network with Aston Martin, simply because Aston Martin was Racing Point in 2020. But on the other hand it is interesting to know how much a partnership network changes when a privateer team becomes a works team. Sauber will probably face the same massive changes in the partnership network when Audi takes over. In the picture we see the Racing Point partnership network 2020 compared with the network 2024. Left from 2020 are: 👉 Pirelli is as a F1 tire supplier still with Aston Martin 👉 Canadian Bombardier has been with fellow Canadian since Stroll invested in Formula 1 👉 JCB, the UK manufacturer of construction equipment, is also still with Aston Martin. American Movil, Telcel, Claro and Infinitum, the Slim family companies, followed to Sergio Perez to RedBull Racing in 2021. BWT is with Alpine F1 and Ravenol with VISA CashApp RB F1 team.

Meet Ryan McGarva - former Mercedes-AMG PETRONAS Formula One Team pit crew and one of our #MotorsportSpeakers 🎤🏁 To find out more about Ryan, or to enquire or book him for your business conference or training event, head over to the Motorsport Speakers website - link in the comments below 👇👇👇 #MotorsportToBusiness #OurMotorsportDNA #Speakers #Events #F1 #Motorsport #Business #Teamwork

With 5 races still to go and only 27 points between second and third in the constructors championship, will Mercedes-AMG PETRONAS Formula One Team manage to stay in line for second place? 🙏🏼🏆 The #F1 grid is closing up, meaning more competition and more interesting races... 2024 will reset the standings and give those who played engineering catch up throughout 2023, a chance to compete with Red Bull in 2024. Who will be at the front of the grid? 👀🏁 #mercedesamgf1 #ineos

Nismo started the trend, but Alpine, Mercedes-AMG PETRONAS Formula One Team and Red Bull Racing & Red Bull Technology shortly followed. Who's transition do you think was the best? 🧐 #wda #wdaautomotive #automotivemarketing #marketing #digitalmarketing #automotive #f1 #formulaone #formula1 #nismo #alpine #mercedes #redbull

Mercedes-AMG PETRONAS Formula One Team admits that Scuderia Ferrari has “moved forward” with Formula 1 tyre degradation gains 🏎🛞 In the early part of the season, #Mercedes had the upper hand in races as the #W14 was gentler on its tyres in comparison to the #Ferrari #SF23 🏆 However, recent developments to the SF-23 suggest that this initial advantage may be slipping away as Ferrari has finished ahead of them in Monza, Singapore and Japan. Read more below ⬇️ #F1 #Formula1 Pit Debrief

What does it take to excel in Formula One? Check out the latest installment of the UBS Craftmakers series featuring Mercedes-AMG Petronas F1 driver George Russell to discover the dedication, skill and mindset required to be at the pinnacle of this motorsport. #UBSCraft #UBSCraftmakers #F1