Navigating the shifting dynamics within commercial and individual market segments? Tom Cohen recently attended the HPA Value Visit, and here's what you need to know:
Medicare Advantage Boom
▪️ MA market has been a growth hero, claiming over 50% of total Medicare membership in 2023.
▪️ Challenges include balancing the Final Rule impact while maintaining profitability.
ACA Marketplace Stability
▪️ Regional plans reported success and market stability.
▪️ Increased affordability and enrollment gains from 2024 Medicaid disenrollments contributed to record-high Open Enrollment numbers.
Small Group Market Volatility
▪️ Performance varies greatly by geographical area.
▪️ Success requires calculated, data-driven approaches.
▪️ ICHRA continues to grow in popularity as an alternative.
Strategies for Success
▪️ Market Penetration & Expansion: Partnering with key network and brokers/agents.
▪️ Product Pricing: Strategic rate reductions to boost membership.
▪️ Market Differentiators: Affordability, access to coverage, and easier navigation of care.
We are committed to helping health plans navigate these challenges and seize opportunities. Our solutions enable plans to enhance affordability, access, and ease of care navigation.
Let's connect to discuss how we can help: https://bit.ly/4elllya
She’ll be a tremendous asset!