Social Samosa’s Post

In the lead-up to the T-20 Cricket World Cup, Britannia has rolled out a clever advertisement for its Jim Jam biscuits that not only showcases its new product, Jim Jam POPS but also takes a playful dig at its competitor, Oreo. The ad features two men humorously requesting their unnamed competitor, known for its "twist and eat" biscuits, to refrain from running a similar campaign during the World Cup, citing India's previous losses coinciding with Oreo's promotions. This ad is a masterclass in leveraging cultural moments and emotions, especially in a cricket-obsessed nation like India. By aligning its product launch with the highly anticipated World Cup, Britannia has managed to create buzz and engage a wide audience. The ad also raises an interesting question: Does referencing Oreo's campaign inadvertently promote their product? While the ad does not mention Oreo by name, it does draw attention to the twist element, which could pique curiosity among viewers. it's worth noting that the effectiveness of Oreo's "twist and eat" campaign may not have been as significant as perceived. Despite the visibility it gained, the campaign may not have translated into the desired impact on consumer behavior or brand preference. This could be a double-edged sword, as it may inadvertently lead some consumers to explore Oreo's offering. Despite this, Britannia's deep understanding of the Indian market and its ability to create relevant, timely content shines through. It will be fascinating to see how this campaign plays out and whether it translates into a winning strategy for Britannia. #Britannia #JimJam #CricketWorldCup #MarketingStrategy #Advertising

Oreo is uniting the nation alongside MS Dhoni in a nostalgic and relatable twist through the ‘Oreo Bola Mat Bol’ campaign. This campaign features Oreo in collaboration with MS Dhoni for the grandest cricketing event, the World Cup. Launched in a groundbreaking format, the campaign carries a crucial message: refraining from discussing India’s chances until we actually hold the cup, in order to avoid jinxing our prospects of winning the World Cup. This campaign draws inspiration from our ideology that prematurely speaking about something might lead to its loss or failure to materialize. Oreo will drive contextual communication on Hotstar throughout the World Cup. Moreover, to engage with the audience in real-time, Oreo is seizing the opportunity for moment marketing with content that resonates while matches are underway. Another campaign by Oreo featuring our Indian cricket team has left the audience speechless, prompting us to collectively respond with a 'shh' for this team. Truly, we have 'no words' to capture the essence of this campaign. Let's await what life has in store for us, whether it's clinching the world cup this time or simply acknowledging that we might have inadvertently jinxed it." Checkout the video - https://lnkd.in/dRS42Xz5 Mondelēz International International Cricket Council #advertising #marketing #campagin #cricket #worldcup #LinkdeIn #casestudy

it is ok if India didn't win, at least digital did! #digitalstreaming #digitalgoals #Indiagoingdigital #worldcup2023 #worldcupstreaming #hotstar #trends #streamingtrends #media #marketing #ott #streamingmedia #cwc23 #cwc2023 #icccricketworldcup2023 #cricket #streamingplatform #marketingstrategies #viewership #digitaladvertising 

The surge in digital engagement is reshaping advertising. Viewers and advertisers have spoken, marking a turning point for how we approach viewership and AdEx. Businesses are shifting to digital platforms, finding immense value in a unified ad stream across four platforms during WC. 📊 Measurable Metrics | 💰 Cost-Effectiveness | 📱 Mobile Dominance | 🤝 Interactivity Digital advertising offers precise metrics, cost-effectiveness, and unparalleled mobile reach. It fosters interactivity, deepening brand-consumer connections. Embracing these changes is a necessity, not just an option. Here's to the exciting future of advertising! 🚀✨

Mat Bol! #Oreo doing a fabulous job with their World Cup advert, Mat Bol. Why do I think Leo Burnett India ate in this campaign and left no crumbs? 1. They know the Indian culture 🙏🏻 - We're not superstitious, but we may a little-stitious. Oreo understands the Indian sentiment quite well. They skillfully acknowledge the 'nazar lag jaayegi' belief without explicitly mentioning it in a 15-second advert, demonstrating a deep understanding of our culture. 2. Subtle Product Placement 🤎 - The longer video on YouTube doesn't talk about the product per se but about the campaign it stands for with a very subtle representation of the product, MSD handing it over to the host. The dialogue, 'Orea aur hum,' delivered effortlessly by MSD, adds a unique touch. 3. Celebrity Choice 😎 - The former captain cool, featuring MS Dhoni, the iconic former captain, to discuss the current team's World Cup is a masterstroke. The choice of a cricket legend like Dhoni enhances the ad's credibility and resonance. I'm truly captivated by the innovative ads we're seeing during this World Cup season. Check out the ad for yourself Longer version: https://lnkd.in/dZbfnYsD Shorter ad: https://lnkd.in/dyWaF3wH What are your thoughts on this campaign? #advertising #oreo #adcampaigns

Summary of Sportwalk's work for Fantasy Akhada over the past one year. Thanks to Akshay Purohit and team for the opportunity. Learnt a lot from the experience. #Sportwalk #FantasyAkhada #FantasySports #FantasyCricket #WorkDiaries

In 2022, Virat Kohli earned a total of 277 Crore. But did you know that what was a major contributor of his earnings? Advertisements. That’s right! He earned a massive 256 Crore through ads. Marketing indeed plays an important role in the life of the the GOAT of cricket. We have all grown up to Sachin endorsing brands, MS Dhoni doing ads and many other cricketers marketing products But do you know who was the first cricketer who got paid to do an ad? - Write your answer in the comments. #QuizFridays #marketing #cricket #cricketworldcup2023 #endorsements

🏏 300,000 INR Spent On Cricket World Cup Ads Per Second 💰 The 2023 ICC Men's Cricket World Cup in India isn't just a sporting spectacle; it's a marketing juggernaut. Here's the eye-popping stats. ▶ Economic Windfall: Projections suggest the tournament could inject a staggering 220 billion rupees ($2.6 billion) into India's economy, drawing global cricket enthusiasts. ▶ Record Viewership: Forecasts predict a substantial increase in viewership compared to the 2019 edition, potentially generating TV rights and sponsorship revenues in the range of 105-120 billion rupees. Disney+ Hotstar achieved a peak concurrency of 4.3 crore viewers during the World Cup match between India and New Zealand. ▶ Inflation: Airline ticket and hotel prices surge during the tournament. Airfares surged by up to 415%, and hotels at Ahmedabad for the Ind-Pak match are charging as high as Rs 80,000 per night. ▶ Ad Spending Extravaganza: Adding to the buzz, global giants are reportedly spending a jaw-dropping 300,000 Rs per second on Cricket World Cup ads. Disney Star aims to secure 80% of advertising spends on TV and digital platforms during the upcoming cricket events, the Asia Cup and the ICC Men's World Cup, which is massive. #CricketWorldCup2023 #EconomicImpact #AdvertisingExtravaganza

🍫🏏KitKat Is Keeping Its Fingers Crossed Along With Fans This World Cup Season! KitKat's "Fingers Crossed" campaign not only brought a message of hope but also created an exciting link with the much-anticipated 2023 Cricket World Cup. Here's how this innovative connection unfolded: 🏆 The Cricket Fervor: With the 2023 World Cup on the horizon, KitKat seized the opportunity to tap into the cricket frenzy that unites millions of fans in India. 🤞 Cricket + Fingers Crossed: KitKat's "Fingers Crossed" campaign found a natural tie-in with cricket. Fans across the nation were already crossing their fingers for their favorite teams and players. 🌍 A Global Message: The 2023 World Cup being a global event, KitKat's message of hope and positivity resonated with cricket enthusiasts not just in India but around the world. 📢 Engaging Fans: KitKat encouraged fans to share their "Fingers Crossed" moments specifically related to the World Cup, creating a sense of shared anticipation among cricket aficionados. The best bit? The brand retained their signature quirky style, and used the product to seamlessly embody their creative concept of “fingers crossed”. KitKat's innovative spin on a typical hand motion that we all use without realising it struck a chord by capitalising on a sympathetic mood! A campaign that was both original and well-timed. #Collab #KitKat #FingersCrossed #InnovativeCampaign #BrandMarketing #Advertising #CampaignMarketing #MarketingStrategy Nestlé Mark Schneider

The ICC Cricket world Cup may have won by Australia, But who is the real economic winners of the World Cup? *Broadcasting revenue generated by ICC from 2023 World Cup- USD 534 Million *Advertising revenue generated by Disney Star, the official broadcaster of 2023 ICC World Cup- INR 32 Billion *26 sponsors and over 500 advertisers. *Cost of a 10second spot on TV during the final -INR 3.5 Million *59 million concurrent streams during the final, only on Disney Hotstar app *797 flights to/from Ahmedabad. the venue of the final, during 13-19th November *Cost of a 5 star hotel room in Ahmedabad during the World Cup final weekend- USD 2800, A 4 star room cost around USD 1000. *1.25 million spectators at 10 different venues. *Tax surcharge to Indian Government only from broadcasting revenue - USD 116 Million *Overall contribution to the Indian economy from 2023 World Cup- USD 2.6 Billion *ICC annual net revenue - USD 600 Million. BCCI's Share - 38.5% from 2024-2027. USD 230 Million each year. - sources -