SocialMedia.org’s Post

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View profile for Amy Ortega, graphic

Driving Marketing Innovation | Sr. Director of Social Media

I'm looking forward to discussing how we’re driving strong organic and paid performance through University of Phoenix's influencer program at the SocialMedia.org Board Meeting in #Chicago, September 11-12.   In this conversation, I'll share how our influencer program went from zero to hero in three years, including how we successfully launched and scaled our creator and short form video strategy, our evolution of testing and measuring creative assets, and even adding headcount.     These meetings are exclusively for social media leaders at large enterprises. And just like the community, they're confidential and off the record (so you have to be there to hear it).     Looking forward to seeing many of my #SocialMediaorg friends at the meeting! More info here: https://lnkd.in/gri-9-fZ 

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