Samuel Cohen’s Post

I admit it—I'm a sucker for a cool brand, so I'll be on the lookout for some of the products featured in this really interesting story in The Wall Street Journal about how branding and marketing is coming to the produce aisle: "More farmers and produce companies are now moving to a business model they’ve seen work in other product categories: differentiate even the plainest products with fun packaging and an interesting back story, gain customers’ loyalty and sell more units at higher margins. Branding the previously unbranded helps companies use marketing tools that had been unavailable." What does it mean for #foodwaste? Well, if it gets people buying more produce, so that it doesn't spoil on store shelves—great. But if it then ends up spoiling in people's homes, because they bought something because of a cool package but didn't really need it—not so great. It's definitely something to keep an eye on! https://lnkd.in/eiKy_Kxy #sdg12 #wastedfood #sustainability

Looking for an efficient packaging solution for coffee, tea, snacks or Personal Care? Side-gust packaging might be the answer! Designed with expandable sides, this type of packaging offers a sleek and professional look while also providing ample space for branding and product information. It’s perfect for retaining freshness, as the package can be sealed tightly. Not only is Side Gusset packaging visually appealing, but it’s also environment-friendly. Made from recyclable materials, it helps reduce waste and contributes to a greener future. If sustainability and practicality are important to the success of Your business, consider using Side Gusset packaging. Your customers will appreciate the convenience and eco-consciousness. Ready to upgrade Your packaging game? Contact us today to learn more about Side Gust packaging options for Your business! #flexiblepackaging #pentapackaging #pouches #premiumpackaging #standuppouches #packaging

What Sets Mushroom Chocolate Packaging Apart from Traditional Treats?   https://lnkd.in/dKikP9xX   Discover the enchantment of custom packaging with our guide on what makes Mushroom Chocolate Packaging stand out.

First impressions are crucial, and for that, #packaging design holds the key. It's the first interaction between a product and its buyer. With the #foodpackaging sector poised to reach $468 billion by 2028, stunning packaging isn't just for protection - it plays a big role in drawing customers in. Good packaging grabs attention, fosters brand loyalty, and keeps customers returning. Discover how great design is elevating the food industry’s game here: https://bit.ly/3J0Ys4C Thomas

Historically, the presence of brands in the produce section has been limited to a few select players... Now, a new wave of fruit and veggie brands are entering the scene. This article claims that packaged produce is a “saving grace” for produce brands wanting to increase awareness in store. But this overlooks a significant tension for consumers: packaging. Our latest research on sustainability found that 40% of consumers are concerned about how much single-use plastic our society uses, and 43% avoid buying products with excessive or single-use packaging. Qualitatively, consumers tend to be particularly resistant to what they perceive as excessive packaging in the produce section, given that this is a category traditionally purchased in bulk. Additionally, items like citrus and bananas are seen as having their own natural protection from the non-edible peel. Ultimately, if branded produce is to maximize its potential for growth, new and innovative ways of generating brand awareness BEYOND branded packaging will be necessary. https://ow.ly/ZBUR50RtRV1

Branded Produce: A trend that could reshape the grocery aisles? Any commodity can be upgraded to a brand. It is about the value consumers are willing to pay. This WSJ sparked these thoughts A Branding Shift: The traditional approach to selling produce is evolving as more farmers and companies adopt branding strategies typically seen in other product categories. From vibrant packaging to engaging backstories, fruits and vegetables are now competing not just on price and quality but also on unique branding elements that capture consumer attention. Consumer Appeal: With a growing focus on health, sustainability, and online shopping, consumers are increasingly looking for more than just fruits and vegetables. They seek products that reflect their lifestyles and values, even willing to pay a premium for brands that align with their preferences. This shift in consumer behavior is driving the rise of branded produce as a way to communicate consistency and quality in a crowded market. Challenges and Opportunities: While some branded produce ventures have seen success, others face challenges such as retailer restrictions on advertising in-store. Additionally, the fluctuating nature of crop yields poses a marketing challenge for brands making them adapt their strategies based on supply. Despite these obstacles, the trend of branded produce presents a significant opportunity for farmers and companies to differentiate their products and separate them from other commodities. What do you think? The opportunity to brand commodities and add value that consumers are willing to pay a premium for is endless. #marketing #branding #management #mentoring Nicholas Di Cuia George Minakakis Dr. Sylvain Charlebois

❓ Did you know that choosing the right packaging can have a significant impact on the quality and value of your of your beverages? From kombucha to tea, here’s 3️⃣ reasons why #glass packaging is the top choice among consumers: 1️⃣ It keeps beverages sterile 2️⃣ It prevents unwanted contamination 3️⃣ It allows for environmentally friendly practices Add value to your brand with the Glass Hallmark and guarantee your consumers a premium experience. To learn more, read our recap article on how the Glass Hallmark add value to your brand 🔽

Blast back to one of our favorite contributions to Packaging Digest Magazine In the bustling aisles of Costco, your product only has a brief moment to catch a shopper's eye. Here's how to make every second count: ▶︎ Structural Compliance - Ensure packaging meets specifications. ▷ Shoppability - Design for the department where the product will be displayed. ▶︎ Product Presentation - Highlight the product as the hero. ▷ Value Communication - Clearly show a bold Value Statement. ▶︎ Sustainability - Use environmentally friendly materials.

🚨 Why should you focus on your retail packaging? To prepare for the future of brick and mortar 🚨 A 2021 McKinsey study found that more than 80% of executives say innovation is among their organization’s top three priorities, yet less than 10% say they are satisfied with their company’s performance. In its 2024 Disruption Index study, AlixPartners found that: 65% of the CEOs surveyed indicated that their companies faced a high level of disruption 56% foresee significant disruption in the next year alone 61% say their organizations are not adapting fast enough to stay ahead of disruption 78% believe it is increasingly challenging to know which disruptive forces to prioritize https://lnkd.in/ex5f6PuR

❓ Did you know that choosing the right packaging can have a significant impact on the quality and value of your of your beverages? From kombucha to tea, here’s 3️⃣ reasons why #glass packaging is the top choice among consumers: 1️⃣ It keeps beverages sterile 2️⃣ It prevents unwanted contamination 3️⃣ It allows for environmentally friendly practices Add value to your brand with the Glass Hallmark and guarantee your consumers a premium experience. To learn more, read our recap article on how the Glass Hallmark add value to your brand 🔽 https://bit.ly/48TnT3k #glasshallmark #vetropack #glasspackaging