SMUGGLER’s Post

How to make a Christmas commercial that breaks all the rules.

The changing face of media and its impact on cinema Industry veterans Vani Tripathi Tikoo , Anshu Khanna and chef-fluencer Suvir Saran spoke at IPRCCC Read more at : https://lnkd.in/gCt9JCyw Annurag Batra | Nawal Ahuja | Karan Bhatia #e4mIPRCCC #e4mevents #media #PRandCorpComm #e4mprsummit 

#Barbenheimer made waves as a #marketing phenomenon, marking the most significant week in box office history. Today, our CEO Karen Stacey met with The Media Leader’s Maria Iu at #FOAE to explore why these movies succeeded and why cinema is dominating the battle for #attention....... 🎬 Cinema provides a unique platform for advertisers, particularly for the hard to reach 16-34 demographic. 👓 Young audiences view #advertising and trailers as integral parts of the film experience, enhancing the overall engagement. 📺 The inherent value proposition of #cinema is strengthening, warranting its inclusion in the AV mix. This is evident in the ability to measure cinema akin to TV (see DCM & PWC's Cinema TVR data and AV Reach Maximiser Tool). 🚀 93% of cinema-goers see a #film once, making it an optimal platform for launching new products, messages, or campaigns. Utilising DCM's planning tool reveals how cinema can amplify 1+ cover reach. 🔥 As for upcoming films expected to be big this year, look out for #InsideOut2, #PaddingtonInPeru, #Wicked and #Gladiator2.

Captivating Audiences on the Big Screen 🎥 Learn how cinema advertising can transform your brand's visibility with these 3 facts. Call us today to discuss your campaign & lock in the most competitive prices. 📞+91 96430 19086, or drop an inquiry at info@acmemedia.in #acmemediacreations #cinemaadvertising #advertisement #adfilms #cinemaadvertisingindia #cinemaads

In a world where attention is scarce, cinema advertising commands the ultimate focus. It's the big screen where brands become larger than life, making an indelible mark on audiences and leaving them eager for the sequel. Book your ad slot with us.. #upcomingmovies #khushiadvertising #cinemaadvertising

The feeling of being on set for 16+ hours to film a 30s TVC is unforgettable. Everytime we finish a scene, we would stick a piece of red tape on top, until there’s no scene left which usually happens after midnight 👀*hooray* This was me supervising our new product’s TVC production, along with the agency & production house. Can you guess which product? ✨Final result: https://lnkd.in/gvQdhRyF #marketing #fmcg

Dear Cinema Theatres , Importance of an Effective Marketing Department : Cinema Theatres are empty because they don’t have a marketing department to promote movies of all talents and all sizes ! Don’t always live off the marketing efforts of the producer. Theatres need to market movies to their regular audience as they hold the database and behavioral psychographics of the audience that visit their properties. Else producers cost of marketing gets wasted to the non target audience. Their marketing team is busy hunting for advertisers to make money and play their ads to an empty audience. Primary Product vs ByeProduct Differentiation needs to be re-taught ! When you spend multiple decades promoting only top 5 Stars you kill the ecosystem for nurturing new talents and kill the audience habit to come forward . Tie ups with just 2 websites for ticket sales API lobby stops visibility of movies in 100s of websites and there by shrinking your sales in theatres leading to shut down of screens. Also theatres must bring a release regulation committee and make a rule for producers to submit the censor certificate before 20 days of release to block the release date. Only then you can confirm the show and open bookings much early. Only then producers will have the confidence to design a marketing plan and strategy to execute their film release on the said date without a worry of getting screens in different territories. Without surety of a show they can’t spend for ads. Last minute confirmations will not give them enough time to market especially for a small company with limited resources and man power. Theatres must Have some professionalism in the release regulation. Even a birthday party is planned 10 days ahead. Give some enough allowance of time for audience and content owners to plan their schedule. Don’t entertain last minute releases. It stops and create hurdles for a planned producer. Allow the access to database for producers to market their content to the right audience. If you keep the access to database with third party companies only then they charge the producers hefty price to do the target marketing activity which Inturn destroys the footfalls. The irony is those databases are procured through the publicity cost Bourne by the producers for decades and they have no access to it. Quit VPF and accept direct delivery of movies. Share server certificates to generate KDM or accept open DCP with an NOC from producer to play without KDM. Build relationships with creators and producers not mediators. Sort out the issues mentioned in the research article on Art Knowledge website to increase footfalls and create an ease of doing business. #movies #movie #cinemaTheatre #easeofdoingbusiness #multiplex #cinemas PVR Limited PVR Cinemas Inox Leisure Limited Cinépolis India

Helpful tips ahead of 🏈🏈🏈 campaign planning 💡

Did the success of #Barbenheimer save cinema? No. Why? Because we have to stop relying on tentpoles/blockbusters to define what audiences want. Communities (the true definition of audiences) want #representation (both culturally & geographically). We have to stop engaging on a #transactional level and begin connecting with an #interactional one. Yes, #barbie was trending. But it was a marketing campaign through #nostagia. If we look at the coming weeks, this social exposition will fade. #community support will not. #growth #sustainability #cinemas #audiences #films #indiefilms #screenings #events #indiescene

In a world where attention spans are fleeting and choices are abundant, the significance of Pre-release promotion cannot be overstated. It’s a multifaceted strategy the involves engaging the audience, creating awareness, and building excitement. Filmmakers who invest time and effort into crafting compelling promotional campaigns set the stage of their films to captivate hearts, break box office records, and leave a lasting mark on the cinematic landscape. Do you think film promotions are important marketing move before a movie release? Tell us in the comments. #promotions #filmpromotions #dreamgirl2 #moviemarketing #promotionalevents