Wimbledon has kicked off, and here at SleekHQ, we're in the heart of the action! 🎾 ✨ We couldn't be more thrilled to have the tennis right on our doorstep. It also means we get to see all the brand activations throughout the town centre! JOE & THE JUICE have introduced a new juice on the menu and it's named after tennis star Nick Kyrgios. LUSH Wimbledon has launched a limited edition tennis ball-shaped bath bomb exclusive to their Wimbledon store! Ralph Lauren's flagship store on New Bond Street, although not near SleekHQ, is adorned with Wimbledon-themed decorations. In recent years, Ralph Lauren has emphasised sustainability in their Wimbledon collections, using eco-friendly materials and practices. This aligns with broader industry trends and appeals to environmentally conscious consumers! Have you seen any cool brand activations recently? We'd love to hear about your favourites! #Sleek #Wimbledon #WimbledonTennis #BrandActivations
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Gloucester Hartpury Rugby - 2022/23 Women's Premier 15s Champions 🏆 1️⃣ First team outside London to win the competition 📈 Record crowd of 9,600 inside "Queensholm" (Kingsholm) Stadium - tripling the previous season's attendance. Elite Pro Sports UK have worked with Hartpury University and Hartpury College to develop the Hartpury Sport brand to boost brand awareness, utilising the symbolic red acorn. This brand vision is being featured more prominently across the Hartpury estate, enabling this brand identity to become instantly synonymous. Upon signing an extended partnership term, our CEO Lee Jenkinson commented, “We’ve worked hard with the university over the past few years to develop the acorn branding from an apparel perspective, and with exciting plans in the pipeline for 2022 and beyond, we look forward to working with them to bring these items to a wider audience.” Here at Elite Pro Sports, we understand the significance and importance of identity. That's why we're just as happy to work with partners to develop their own brand story, as we are to launch our latest Oxen Sports branded partnership. If you're looking to develop your own brand or sub-brand, we can call on our extensive years of branded technical apparel design and manufacturing to ensure that your own brand sits on par with the design, fit and quality of leading sports brands. We use the very same factories and supply chain whether it's your brand or ours. #brand #design #development #manufacture #manufacturing #partner #partnerships #brandrecognition #supplychain #whitelabel #monobrand #Gloucester #Hartpury
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Senior Advisor I Retail Consultant | International Sales I Fashion & Beauty Industry I Keynote Speaker I Linkedin TOP VOICE | AI, AR, VR and CX enthusiast
𝗔𝗹𝗰𝗮𝗿𝗮𝘇’𝘀 𝗪𝗶𝗺𝗯𝗹𝗲𝗱𝗼𝗻 𝗪𝗶𝗻 𝗮𝗻𝗱 𝗦𝗽𝗮𝗶𝗻’𝘀 𝗘𝘂𝗿𝗼𝗰𝘂𝗽 𝟮𝟬𝟮𝟰 𝗧𝗿𝗶𝘂𝗺𝗽𝗵: 𝗔 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗮𝗻𝗱 𝗕𝗿𝗮𝗻𝗱 𝗦𝗽𝗮𝗶𝗻 🇪🇸 Yesterday was an awesome day for Spain, marked by Carlos Alcaraz’s stunning victory at Wimbledon and Spain's triumph in the Eurocup 2024. These achievements highlight not only individual excellence but also the power of community and collective spirit. 🏆 Alcaraz’s Wimbledon Victory: Carlos Alcaraz’s win at Wimbledon is a testament to his exceptional talent and hard work. This victory places him among the tennis elite and serves as an inspiration to aspiring athletes everywhere. 🇪🇸 Spain’s Eurocup Triumph: Spain’s success in the Eurocup 2024 underscores the nation’s prowess in football. The team’s unity, skill, and determination reflect the collective strength and spirit. 👫 👯♀️ 👬 Community Engagement and Brand Spain: These victories are emblematic of a collective spirit. They illustrate how community engagement and national pride drive success, not just in sports but across all industries. This translates to brands that resonate with their audience, foster a sense of belonging, and drive community-focused initiatives. Reflections on Collective Success: These sporting triumphs remind us of the power of collective effort. Brands continue to engage with their communities, creating a strong sense of identity and pride that transcends borders. Many global brands actively engage with the sports community, sponsoring events, teams, and athletes. This engagement fosters a sense of community and pride, enhancing brand loyalty and visibility. Louis Vuitton as a sponsor of the Olympics, Carlos Alcaraz’s association with ROLEX or Nike, illustrate how they integrate sports into their brand identity. Reflections on Collective Success: These sporting triumphs remind us of the power of collective effort. Brands continue to engage with their communities, creating a strong sense of identity and pride that transcends borders. 💬 What impact do you think about the power of community engagement? And Let’s celebrate! #Spain #Wimbledon #Eurocup2024 #CommunityEngagement #BrandSpain #Retail #FashionIndustry #SportsAchievements #CarlosAlcaraz #SpanishFootball LinkedIn News Europe
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The time is right.
Former Levi Strauss & Co. executive and former competitive gymnast Jennifer Sey has launched her own direct-to-consumer athletic apparel brand, XX-XY Athletics.
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🔌 SUN DAY RED - A Potential Game-Changer in Golf Apparel. 🔍 Tiger Woods' new venture 'SUN DAY RED' could be more than just a brand - it could be a bold statement in golf fashion. With Nike's golf apparel strategy evolving and traditional golf wear losing its luster 'SUN DAY RED' may fill the void. 🌏 Powered by TaylorMade and backed by global firm Centroid, this brand is set to captivate a diverse global audience - from non-traditional golfers to Woods' loyal fans. 💡 Say goodbye to polos and chinos - fresh, fashion-forward approach to the greens is what the future market wants. 💬 Comment Below. #GolfFashion #SundayRed #InnovationInSports #TigerWoods #GolfRevolution #GlobalGolf #SportsInnovation #InclusiveGolf #GolfingFuture #GolfIndustry #SportsBusiness #Innovation #Sustainability #DigitalTransformation #GolfTour #DiversityInSport Nike TaylorMade Golf Company Centroid Investment Partners LC.
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The power of football can have a huge positive impact on communities and transform the lives of those within them. Thanks to the incredible work of love.fútbol and adidas there has been a real difference made to the people in the San Pedro Xalostoc community on the outskirts of Mexico City. As part of the 'Move For The Planet' project, people were brought together through sport to create social change. 👇 Watch the video below to see how a community came together to take a stand against gender-based violence, while implementing environmental changes to transform the lives of the people in the area. https://lnkd.in/dRkGMk2j
How love.fútbol & adidas Are Changing The World Of Football
https://www.youtube.com/
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F1 has had its fair share of hiccups in the lead-up to the Las Vegas Grand Prix. But regardless of the outcome this year, the event (billed by F1 to be “the greatest show on earth”) is set to be the largest pop culture showcase in recent sporting history. In many ways, the stakes are higher for the dozens of fashion brands on the sidelines, from Tommy Hilfiger and Sacai to Puma and Palace, competing in a race of their own to get a slice of the action amidst a dizzying slew of partnerships, star-studded events and product drops. Formula 1′s owner, Liberty Media Corporation, reportedly spent $500 million on the transformation of the Las Vegas strip into a racetrack, on which 100,000 fans — including a long list of VIPs like LeBron James and Rihanna — are set to descend each day from Thursday to Saturday, and millions more tuning in on TV across the world. On Wednesday, Bad Bunny, Will.i.am and others took to the stage in a glitzy opening ceremony on the racetrack’s starting grid. The spectacle is projected to generate an overall economic impact of $1.3 billion, on par with Super Bowl LVII, which took place in February. Through partnerships with teams and drivers, organised influencer trips and other costly special projects, the fashion industry has played an outsize role in contributing to that figure. For brands, the price of entry was steep, whether they’re operating a pop-up store on the strip or hosting an afterparty and flying in tastemaker guests. Tag Heuer, a partner of the championship-winning Red Bull Racing team, will spend roughly €20,000 ($21,443) per guest to fly out VIP clients and high-profile influencers for the weekend, according to chief marketing officer George Ciz. But if the race stirs up enough buzz, it just might all be worth it. “Vegas is going to be one of the greatest sporting events in US history,” Tommy Hilfiger told me over the phone on Wednesday, as he prepared to head out to Vegas. “In years to come it will be bigger than the Super Bowl.” https://lnkd.in/ec24ed3F #formula1 #sportsmarketing #collaborations #mercedes #sacai #LasVegas #grandprix #palace #tommyhilfiger
Inside Formula 1′s $500 Million Vegas Splurge
businessoffashion.com
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"Grow through golf." "Golf needs a rebranding." HEARD. Golf has transitioned from being dominated by The Crusty Mustaches. New golfer statistics: 34% are Black 36% are Youth ages 6-17 13% are occasional golfers 15% are Female 21% are Hispanic Brands like Eastside Golf and Malbon Golf are household names in the space for democratizing golf apparel and the game. Communities like Ladies Who Golf ATL bring female professionals together in elegant, beginner-friendly group sessions to learn and grow in golf together. It is the perfect cross section of sports, fashion, and sophisticated inclusion. Rosebloom Headwear isn't far behind. When you finally recognize Headwear Discrimination in underrepresented demographics, it becomes glaring. You can't unsee it. And Rosebloom styles unite them all - people and brands - without a loss of loyalty to the brands you already know and love. Rosebloom serves those who can't or don't wear hats due to poor fit. Anyone teetering in the middle is an "AND" client. There's room for everyone.... ..... and for cobranding 😏 Everyone can fight Headwear Discrimination with Rosebloom Headwear. Ask yourself... if your brand isn't ACTIVELY finding ways to support and grow the sport that is absolutely exploding in gender, race, and age groups, what are you even doing? Just clinging to Caitlin Clark's coat tails? And you haven't heard of Nelly Korda? Cool. Will Lowery, Doug Smith and Jordan Rogers broke this down to pieces on Beyond the Fairway this week, consequently making ya girl's heart nearly burst - my watch kept telling me that my heart rate was too high. Watch here ⤵ https://lnkd.in/eSG9e7Dr
Building a Brand Identity and Golf Marketing with Jordan Rodgers | Beyond the Fairway S04 Ep 04
https://www.youtube.com/
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Great article here on the positive impacts of Investing in Women in Sport. The Global impacts of brands that support and lift up women is measurable.
President, Golf Nation | Creating impactful change at the intersection of golf, sports & humanity | Digital Commerce, Audience Engagement & OTT Innovation | Women in Sports, Youth Development & DEI Advocation
The growing recognition of the value of women's golf by companies and sponsors marks a significant shift from mere gestures to a genuine understanding of the sport's global impact and potential to connect with diverse audiences. This trend reflects the success of marketing strategies in other women's sports, with established brands expanding into women's football and rugby. Major players like Kia, Honda, Ford, BMW, and Buick have joined the LPGA, while Adidas secured a deal with the Ladies European Tour. The surge in sponsorship indicates the sport's rising appeal, supported by research showing a substantial fan base with favorable views toward brands endorsing women's sports. The symbiotic relationship between increased sponsorship and heightened visibility for women's golf sets the stage for continued growth and positive strides in the sport. #WomenInGolf #GolfBusiness #SportsMarketing
'Investing In Women’s Golf Is No Longer Merely A Gesture Or A Box-Ticking Exercise'
golfmonthly.com
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Happy Birthday adidas /// DANKE for 26+ out of 75 26 years and counting with this great brand. Starting at Global BU Soccer in 1997 (yes, that's what it was called at the time) fast forward to Central Europe today. Roles in Global, EMEA, Central and Europe. Working at locations Herzo, Amsterdam and Portland. Visiting lovely places, seeing great events and meeting inspirational people. What stood out was certainly my first World Cup (France 98) when Zizou headed the Tricolore to become World Champs in /// (by the way, one of my favorite jerseys). Followed by the amazing all around success of World Cup 2006. But also standing at the starting line of the Berlin Marathon every year watching thousands of runners go by, seeing FC Bayern win the UCL title in Milan in 2001, cheering Britta Steffen on in Bejing 2008 winning her second gold in ///, just to name a few, still gives me goosebumps. And as a personal feat I vividly remember the goal I scored during Herbert Hainer's farewell match (hence the picture). But it is not about the big events, the great locations and the famous names (that we have the honor to work with now and then); after all it is the people, our people that make the brand, that build the brand and who make it so worthwhile to work for adidas. So many inspirational moments, good conversations, creative sessions, sports activities, pain, laughter and joy, failures and successes - all lived, enjoyed, mastered, suffered or cherished together. That's what I want to say DANKE for (hence the picture - really). To the next 75. Let's keep building the future and an even bigger legacy for this great brand. #75adiversary #26outof75 #europe #centraleurope #bestplacetowork see less
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⚽ The Evolving Power of the Women’s World Cup 👩 🏆 With its recent final, we’re looking at some of the top Brand X Influential source collaborations and sponsorships that created the most buzz during the Women’s World Cup 🏆 An audience of 21.2 million tuned in to the BBC's coverage, whilst China recorded the highest audience for a single game with 53.9 million watching; proving to be one of the most popular standalone women's sporting events. This year, some of the top global brands are starting to notice the potential in women's football, cashing in on its rising viewership and popularity. adidas partnered with players and celebrities for the Women's World Cup, notably an interview on Instagram between David Beckham and Lioness, Alessia Russo. Budweiser Brewing Company APAC made waves by teaming up with Lionel Messi for the Women’s World Cup, as he posted his campaign as a duo of Instagram Reels under their rallying hashtag #BringHomeTheBud. Nike proudly sponsored the US team, adorning players in custom suits upon their arrival in Auckland, New Zealand. Using our analytics platform we've measured these brands’ success in terms of engagements, media value, and engagement rate 📈 ⬅️ Swipe left to find out more #fifawomensworldcup #fifawwc #fifawomensworldcup2023 #fifawwc2023 #fifawomensworldcup23 #fifawwc23 #womensworldcup #womensworldcupad #adidas #budweiser #nike #lionelmessi #davidbeckham #alessiarusso #brandxinfluencer #topperformers #campaigns #influencermarketing #marketing #socialmedia
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Head of Business Development at Sleek Events
3wRalph Lauren's store looks sensational!