🏎 G O O D W O O D . F E S T I V A L . O F . S P E E D 🏎
I was lucky enough to be at The Goodwood Group #FOS yesterday. These were my top highlights and takeaways from the day.
Activations on stands 🚀
BMW Group smashed it with a 3 piece throughout the day. A guitarist, singer and beatboxer. With the sun shining, the crowds gathered to listen to this talented trio! It most definitely gained attention.
Ford Motor Company had interactions with attendees with their peloton bike experience. In conjunction with the All-Electric Capri, attendees were put to work on the pelotons, playing a bike game,and the goal was to win the race!
BYD the official sponsor for the UEFA EURO 2024 targeted the younger market and had tv’s where you could play FIFA and a mini-football game.
Most stands had DJ’s bringing the vibes and it was such a good atmosphere!
Design led cars 🎨
BMW Group showcased the BMW i5 flow NOSTOKANA. This car combines the technology of the colour changing exteriors which has been developed by BMW with the aesthetic style of South African Ndebele artist Esher Mahlangu. I’ve never seen anything like this and it really grabbed the attention of the attendees. The car features electrically animated film segments, the unique piece embodies the latest development stage of the colour-changing technology for vehicle surfaces created in collaboration with the E Ink Corporation.
Face to face 😄
Goodwood was very busy! It was so nice to see so many people, of all ages enjoying the event. This was my first time attending, and I will 100% be returning.
Reinstates my obsession with Formula 1 🏁
Daniel Ricciardo, Sergio Perez, David Coulthard, Mark Webber, Adrian Newey and Max Verstappen. What a lineup! Celebrating 20 years of Red Bull, we were lucky enough to witness such incredible talent in different Red Bull F1 cars doing the Hill Climb. Danny Ric gave us a show with donuts and the other just opened up on the straight and if you blinked you would have missed them!
My favourite part was walking around the paddock at 7:30am, whilst it was still quiet and seeing all the cars before they went on the track. Such an incredible experience being able to see these cars up close and personal whilst the mechanics were still working on them.
I look forward to heading there next year with Sleek Events! Maybe I'll get to shout at Danny Ric again that I love him 😳
