Product Marketing’s Post

A holistic GTM strategy includes a CS Team. In companies doing ABM, the CS team's job is more strategic, proactive, and personalized. They collaborate with sales and marketing to target high-value accounts, personalize engagement, and achieve business results. Their duties go beyond customer satisfaction and contract renewal. In GTM, customer success shares these efforts: 1. Understand client needs, pain points, and goals better. To ensure GTM plan client satisfaction, they guide product development, marketing, and sales. 2. Inform product development and marketing of user feedback. They improve goods and marketing by gathering feedback on features, usability, and customer experience. 3. Prioritize customer retention and subscription growth. They profit from upselling and cross-selling with sales teams. 4. Request testimonials, case studies, and referrals from satisfied customers for marketing and sales. 5. Monitor product use, satisfaction, and support issues. They fix issues fast to avoid client attrition and assure success. 6. Help consumers maximize product features and capabilities. Improving client satisfaction and retention. 7. Provide real-world customer stories and use cases for content marketing, webinars, and presentations. These stories give GTM strategy credibility and authenticity. 8. Develop customer champions to influence purchases and promote the product internally. Knowing how CS teams can help you link consumer expectations with the company's offers will make your GTM strategy more customer-centric, adaptive, and focused on long-term partnerships and revenue growth.

Whether you are in marketing or sales, you can’t map the customer journey on your own. It’s a collaborative process, and you need key stakeholders from different departments and regions to do it well. Here are the steps to organize a customer journey workshop: 1️⃣ Get clear on the objectives Do you want to improve the customer experience, identify pain points, optimize a specific touch point or achieve a specific satisfaction score? Which persona or market segment will you select for this workshop, and for which territory? Make sure the answer is not “all of the above”. Agreeing on the objective will help you define clear actions at the end and measure your progress later on. 2️⃣ Gather a cross-functional team You need someone (or several someones) from marketing, sales, customer success, customer support, product development, user experience etc. You need individuals who have direct interactions with customers and team leads who have the authority to set things in motion and make decisions. 3️⃣ Workshop prep If you have material such as personas, data on customer interactions or reports on customer feedback, share it in advance so all participants can come to the workshop prepared. 4️⃣ The actual workshop > Set the stage: go over the objectives, the prep material and possible questions together > Mapping: for each stage, map the touch points, key interactions and emotions. Identify pain points and opportunities for improvement. > Group discussion: Discuss the insights gained from the mapping, identify common themes and prioritize areas for improvement. > Action plan: List the actions that will address the identified pain points, assign responsibilities and agree on a timeline to implement changes 5️⃣ Follow-up Document the visualization of your customer journey, list the action points and timeline and share with all participants. Schedule check-ins to track progress. Don’t forget that this is supposed to be a continuous iteration. As the customer experience evolves, your customer journey will evolve as well. Review and update it regularly so it reflects today’s situation instead of last year’s. Have fun and let me know how it worked out for you!

Imagine a scenario where your sales, marketing, and customer care teams are not working in sync. How would this impact your customers' experience? They may encounter: 1. A clumsy onboarding process 2. Lack of post-purchase support This approach, especially in B2B, may increase customer frustration and churn rate. How to solve this? 1. Improve your customer experience- from initial awareness to post-purchase interactions. 2. Develop a strategy followed by all teams. 3. Analyze customer pain points that lead to dissatisfaction and act on them. 4. Identify which touchpoints (e.g., email campaigns, explainer videos) can drive conversions.

By now, you've likely heard about the importance of aligning your customer-facing teams. When done correctly, sales and marketing become a powerful combination that can help increase revenue, customer satisfaction, creativity, and more. Are you getting the maximum impact from this strategy? Our team at The Insight Studio developed a guide to getting started- check it out! https://hubs.li/Q01GXVMq0 #salesandmarketingalignment #diversity #flywheel #inboundmarketing #hubspotcms #revops #growth #scale #hubsessed #theinsightstudio #sales #marketing

🌟 Maximizing Customer Value: Elevating Service & Revenue!💰 Ever wondered how to serve your customers better while increasing your revenue per customer? 🤔💸 The answer lies in mastering the art of customer-centric sales funnels! 🛍️✨ In today's competitive market, tapping into your customer's full potential is key to sustainable growth. But here's the secret sauce: it's not just about selling more; it's about delivering exceptional value at every touchpoint. Enter the sales funnel—a strategic journey that guides customers from discovery to delighted repeat purchases. 🚀🎯 Think of it as a personalized roadmap, divided into stages aimed at nurturing relationships and boosting sales: ✨ Awareness: Your starting point, where customers encounter your brand through various channels. ✨ Interest: Here, you capture their curiosity, engaging them with valuable content that resonates. ✨ Desire: You stoke their desire for your product or service by showcasing its benefits and unique value. ✨ Action: The pivotal moment! It's where conversions happen, creating a mutually beneficial relationship. But here's the kicker: to maximize revenue per customer, it's not about pushing for more sales but about providing tailored experiences that add value. Personalization is your superpower. Understanding your customer's needs and preferences at each stage of the funnel ensures you're not just selling but enhancing their lives. 🌟🛒 By delivering exceptional service and addressing their pain points, you foster trust and loyalty. And guess what? Satisfied customers are not only likely to return but also to spend more! 💡💳 It's a win-win scenario. Elevate service, foster relationships, and watch revenue grow organically. 📈🌱 The goal? Create an experience so delightful that your customers not only buy from you but become your advocates, driving sustainable growth. 🚀✨ Embrace the power of sales funnels to not just sell but to serve and elevate every customer interaction! 🌐🌟 #CustomerValue #SalesFunnels #BusinessGrowth #IraVina

Have you thought about what’s your worst enemy as a business? Is it high operation costs? High customer acquisition costs? Overcomplicated marketing landscape? Well, according to our talks with our customers, we noticed a recurring pattern in their answers. Want to know more? Read our latest blog about CEPs. 👇

Just some basics to refresh. #marketing #digitalmarketing

How to identify Cross-Sell Opportunities in Customer Success: Old way 🔴 Wait for the customer to bring up additional needs 🔴 Rely on generic marketing campaigns 🔴 Assume the customer is only interested in the original purchase 🔴 Fail to personalize the approach New Way 🟢 Proactively analyze customer data for potential needs 🟢 Tailor product recommendations based on customer behavior 🟢 Utilize customer success managers for personalized suggestions 🟢 Continuously monitor for upsell opportunities Proactive approach is greater than reactive approach. What strategies do you use to identify cross-sell opportunities? #CustomerSuccess

Want to build a legacy - one that lasts? According to our founder, Judy P. Love, prioritize building genuine relationships. With your: 1. suppliers and vendors 2. industry partners 3. colleagues - others in your niche 4. customers 5. community Need to make your business more than transactional? Start with creating a strong, cohesive partnership within your customer forward teams - sales, marketing, service, training, business development - so they can build on point customer experiences, expand your spheres of influence, and drive you top line revenue. Need some assistance? We've got you covered... order our FREE 5-day email course "Build a Cohesive Revenue Driving Team" and learn how break barriers, define alignment, build collaboration, and drive growth https://lnkd.in/euzxVa9K #businessgrowth #buildalegacy #customerexperience

Sales enablement is critical to any organization looking to outshine its competition in a digital age. With the right resources and tools, businesses can provide their sales teams with the content and support they need to establish deeper connections and deliver exceptional customer experiences. Learn more below. #SalesEnablement #CustomerExperience #DigitalTransformation