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STRATEGIST. MARKETER. INNOVATOR. Co-Founder @ verb. // Ad Age Experiential Agency of the Year

At verb., we love pushing the boundaries of #creativity, disruption and what’s possible. If a client ever has a “what if” idea, we’re on board. And lucky for us, most of our clients are too. But as Sam Bradley explored this past week for The Drum, selling craft that goes against the #marketing grain to clients can be challenging. Here are the 3 tips I shared on how to ensure your craft approach hits just right: --> Ensure your approach still meets client goals. No one wants a partner who’s more focused on their portfolio than their objectives. --> Position craft marketing as a beta project, giving flexibility around reach and measurement.  --> Show how craft makes the target feel seen and valued, building a long lasting relationship with the brand. https://bit.ly/3UQoNaR

How can agencies sell craft to clients with shrinking budgets?

How can agencies sell craft to clients with shrinking budgets?

thedrum.com

Kaitlin Maud

interdisciplinary researcher & strategist

1y

"No one wants a partner who’s more focused on their portfolio than their objectives." << THIS!!!!!

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