At verb., we love pushing the boundaries of #creativity, disruption and what’s possible. If a client ever has a “what if” idea, we’re on board. And lucky for us, most of our clients are too. But as Sam Bradley explored this past week for The Drum, selling craft that goes against the #marketing grain to clients can be challenging. Here are the 3 tips I shared on how to ensure your craft approach hits just right: --> Ensure your approach still meets client goals. No one wants a partner who’s more focused on their portfolio than their objectives. --> Position craft marketing as a beta project, giving flexibility around reach and measurement. --> Show how craft makes the target feel seen and valued, building a long lasting relationship with the brand. https://bit.ly/3UQoNaR
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all. the. feels. reliving the memories from our "adverb" team offsite just makes me beam with pride. we have such a dope AF team. like truly, the best in the biz. grateful for the time we get to spend together, and the magic we create in the world every single day. Yadira Harrison and I have been so intentional about company culture from day 1, and even more so with the rapid growth we've experienced over the last few years. thank you thank you thank you to every single person on #teamverb.
We’re 100% ✨ *that* team ✨ The team you call when you want to do something unprecedented (we eat never-been-done-before for breakfast 🥣). The team behind some of the internet’s favorite creativity over the past 6 years (IYKYK and you KNOW 💖). The team that doesn’t set DE&I goals because we are DE&I goals. 💅🏾 The team that sees every project from a 1,000 foot view (or at least, 50 feet - just ask guests of our Up house 🎈), but also knows every millimeter detail of our work with our eyes closed. The team that creates work that makes people feel seen, valued, connected and 🤩 obsessed 🤩. And we make each other feel that way, too. There’s a reason why we say the Verb vibes are unmatchable… It’s these people. Team Verb, this is a little love letter to you. 💌
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linkedin announcements so you know it's real. thrilled beyond measure to officially welcome Kelle Coleman to the squad (after being the prototype for what an amazing client partner looks like), and we've made officially official with Kindra Meyer 🏳️🌈 after moonlighting with us for the past year (*cues lil mo*). and who knows, if these baddies have it their way, we might actually put contact info on our website soon 😂 😜 IYKYK Yadira Harrison
New level unlocked 👀 As we prepare to touch down in Cannes, we want to officially introduce 2️⃣ new Verb leaders: ➡️ Kelle Coleman joins us as Head of Marketing and Growth 🚀— And it’s a full circle moment: Kelle was one of Verb’s day one clients, and it's an honor to bring her on board. 💪🏾(Fun fact: This will be our 6th Cannes together, but her Verb debut!) ➡️ Kindra Meyer 🏳️🌈 is now our full time Executive Creative Director 💥— You already know her visionary work 🏆 And after an unprecedented year of Kindra-caliber creative, we’re thrilled to make it in-house official. 🔥 Be sure to say hi when you see them on La Croisette! And help us welcome these friends-turned-teammates to Verb. ❤️
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About to take off for my fifth time at Cannes Lions 🇫🇷 with a growing verb. crew — more on that soon... As a founder or brand leader, it’s easy to get caught up focusing solely on the ROI (those yachts are 🤑, flights are 💰 💰 💰 ). But what it’s really about is the people you meet and the relationships you make and maintain. And don't forget the incredible creative on display. Shared my #CannesLions2024 tips with The Drum: 👉 You don’t have to do everything, everywhere, all at once. Focus on building genuine connections. 👟 The week is a marathon, not a sprint. (That goes for the rosé, too. Mix in a water every other drink — trust.) 🍕 And my most fun hack: buy a whole pizza from Vesuvio/Gutter Bar to share, and make some new friends on the street Thanks for including my two cents, Richard Draycott https://bit.ly/4ck45Yi Will see you all on La Croisette soon (and def going to do Chief bracelets again for easy spotting!)
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if you want to do something iconic, you know where to find us. 😉 the cliche 'teamwork makes the dream work' could not be more appropriate for the past six months, but honestly the past six years. best team in the biz. truly. the most rewarding part of this campaign launch is people actually getting to experience these icons. i love ai, but irl can be so magical and memorable.
We took our experiential creativity UP to the next level for this one…💥 ➡️ Can you make an iconic superhero mansion come to life (...and can we move in)? Yes. ➡️ Can you build an Airbnb that’s also a tour bus for one of the hottest Colombian artists? Absolutely. ➡️ Can you make a house float? Sure, just another Tuesday. ➡️ Can you turn creativity Inside Out (2), make it (Purple) Rain, with Hart? All of the above. 📣📣📣 We can *finally* share one of our best-kept secrets to date — Airbnb Icons. Creative experiences have never been done like this before. So, of course, we went there. We’re Verb. Bringing first-of-its kind creative ideas to life with visionary brand partners like Airbnb is what we do. Speaking of icons and superheroes — shout out to our entire team Verb, and our partners including AOA, Bednark Studio, Produce XM, PBZ LLC, Claudia Steer, Tractor Vision , who make the impossible possible daily. We did it! 🚀🚀🚀 (If you want to do something iconic, you know where to find us.)
airbnb icons
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the team is growing. looking for the best of the best to join the experiential agency of the year. if you (or someone you would vouch for) would be a great fit for verb. let me know!
🌟 HIRING! 🌟 Our agency, verb., is looking for talented Experiential Producers to join us! We've got a bunch of cool and interesting projects in the pipeline, and we're eager to expand our team with creative solution-oriented minds who: - are passionate about bringing ideas to life - have a proven track record of leading teams and/or projects - geek out about things like event logistics and all the technical aspects of building experiences - enjoy the satisfaction of making the impossible possible - are not afraid to get in the weeds and get s**t done If you're ready to dive into some amazing work and be part of a dynamic team, we'd love to hear from you! Drop me a message or tag someone who might be interested. Let's make magic happen together! ✨ #JoinTeamVerb #ProductionSquadGoals #experientialmarketing #experiential
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when we started this journey in 2018, we set out to build what we wanted to see the world: a dope brand experience agency built by reputation and sustained with excellence. today's milestone lets us know that we're on the right path with the right combination of team members, client partners and our extended ecosystem (vendors, designers, logistics, etc.) that collaborate with us every day. thank you to Ad Age for this incredible honor and recognition of being this year's A-List Experiential Agency of the Year. 🏆 thank you to every single person and partner that has supported us (and referred us) along the way. looking forward to making more cool shit with our friends. 😎 #iykyk #experientialmarketing #brandexperience #AOTY #teamverb
🎉 Verb is Ad Age’s 2024 A-List Experiential Agency of the Year 🎉 When our co-founders Shannon Jones and Yadira Harrison started Verb 6 years ago, they set out to challenge the bounds of creativity, brand experience, and executional excellence in a way that clients could trust, take risks, and have fun with! 📣 As Shannon shared, the goal of our work has always gone beyond virality or accolades: it’s about “making people feel seen, valued and connected.” And though it’s never about the awards, this one certainly makes us all feel seen, valued, and connected for the work that we pour our heart into, celebrated alongside so many agencies that are pushing the boundaries, too. 🏆 From making experiential dreams (and Dreamhouses) come true with Airbnb to creating space for underrepresented entrepreneurs with Hello Seven, to pulling off art heists 🤫 (and all the other things we can’t tell you about on here 😉), there is no dream too big or detail too small for our team to tackle. We know that. And it’s so rewarding to have it recognized with one of the industry’s biggest honors. Everyone on team Verb is on our A-List. They are the real magic makers, and the reason our clients count on us to “quarterback”, calling the plays and always staying two steps ahead of their needs, every time. So please help us celebrate team Verb today! This A-List is a testament to them: Pauline Cronin, Rick Pomer, Christopher Bannon, Kindra Meyer 🏳️🌈, Karlet Hewitt, Samantha Johnson, Kirk Carlson, Andrew He, Dyanna Green, Alex Rodberg, Diana Ramos, Ashley Bermudez, Danni B., Gene Patrick Smith, Jaci Quincy, Alicia Gomez, Danny McCormick, Kayla Owens, Ryan Williams, Shaundra Howard, Anthony Santagati, Madeleine Magardician, Shelby Goodwin, Angel Santana John Piccirillo, Jeff Staadt, Alexia Bustios, Matthew J. Sider, Lou Becker, Wes Whitworth, Trina Johnson, Kellen Love, Evan Despian, Dawn Thompson, Christopher Monteath, Chikeena Babb https://bit.ly/3v4ih82
Verb’s experiential innovation redefines interaction
adage.com
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Last week I sat in the middle of the honoree luncheon of this beautiful ballroom SOBBING. Wow. Working Mother of the Year. I was experiencing ALL the feels, a tsunami of emotions, so many full circle moments as each group of honorees shared remarks. I distinctly remember being so apprehensive about having a child early in my career, afraid of being “thrown off the fast track.” There were hardly any women executives that had children at that time, maybe one or two, but almost all of the men in senior leadership had kids. So my husband and I decided to hold off for a while. But what we didn’t anticipate was that it would take us another five years to conceive even after we felt “ready.” Being pregnant in the pandemic was its own wild ride, trying to remain calm and peaceful with so much going on. Most folks didn’t even know I was pregnant because you couldn’t see my growing belly on zoom. Forever grateful to my co-founder Yadira and our team that I was able to take a proper maternity leave, which can be a challenge for a small agency, but especially in 2020. I then went from a growing belly just off-camera, to a sleeping infant in my arms or breast pumps just out of view for an entire year. I was able to pump and nurse in the convenience of my home and was absolutely blown away thinking about all of the moms that had to juggle pumping and nursing while back in the office. Since that time, my son has been on countless business trips, production sets and site scouts with me. I’m grateful for the clients that were totally supportive of me showing up with a baby in tow. That said, I’ve also cried to my therapist feeling mom guilt around my current travel schedule, even as I have received this distinguished honor. So yeah, ALL THE FEELS. Thank you She Runs It! I am honored to be recognized alongside each and every one of these Working Mothers of the Year. We don’t have all the answers but we’re clearly doing something right.
✨ Shannon Jones Runs It. ✨ We know it. And now everyone else does, too. 👏🏽 Last week we celebrated our co-founder at She Runs It’s 2024 Working Mother of the Year Awards, alongside a powerhouse group of women who aren’t just running the industry, but changing it for others. At verb and beyond, Shannon leads with a simple motto: Parenting skills are assets in business — it’s time they were treated like it. At verb, we’re lucky to have this ingrained in our ethos and in our day to day. So cheers to all this year’s fellow honorees, and all of the working parents in the marketing space and beyond! 🥂 We see you. We feel you. And we want you to know: you’re running it, too.
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look momma we made it. so proud to be on this year's Inc 5000 list. i know for a fact, if my grandmother was still with us, she would be mailing out tons of copies of next month's issue. thank you for this recognition Inc. Magazine! honored to share this achievement with my incredible co-founder Yadira Harrison and our amazing team. y'all the best.
We are delighted to announce that verb has been named one of Inc. Magazine’s Fastest Growing Companies in the United States! 🎉 💪We are thankful for our team of incredible industry professionals that continue to find joy in the journey, build new things, and disrupt the expected. 💪We credit our success to bypassing the “copycat” syndrome through operation and creative excellence in every project, no matter the scope. 💪We will continue to invent the future of experiential marketing by empowering the five generations of talent within our walls! Special shout out goes to our incredible founders Yadira Harrison and Shannon Jones who inspire our team and lead this ship, everyday, from the ground up. Check out the full list, as well as our coverage below! #experientialmarketing #innovation #inc5000 https://lnkd.in/dftNKt8N
verb. is a 2023 Inc. 5000 honoree
inc.com
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if you're dope, pull up. and if you already have a background in brand experiences, pull up even faster. iykyk. #teamverb #hiring #growing #thriving
Testing, testing… If you answer yes to more than 3 of the following, this message is for you: - you’d happily eat ramen everyday so that you can pay for your adobe subscription - the inner dialogue you have w/yourself about every ad you see could be a tiktok reel - your pinterest boards serve more as a to-do list than mere inspiration - you stay up late getting lost in the what’s new in the web3/tech space - you have a list of branding/topography “turn-offs” in your notes app - you were the designated team leader for school projects from grades k-12 - you base all your decisions by asking yourself: “what’s the best that could happen?” - you are looking for a role that excites your inner creative we’re looking for experienced: - executive producers - creative producers - production managers - account executives - strategists - project managers - project coordinators and much more….. For more details, please email us your resume at work@pickaverb.com and tell us what position you're applying for in the subject line. #hiring #pickaverb #teamverb #jobs #creativeagency #marketingagency #experientialmarketing #experiential #brandexperience
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interdisciplinary researcher & strategist
1y"No one wants a partner who’s more focused on their portfolio than their objectives." << THIS!!!!!