Simon W.’s Post

🎈 4.2bn party balloons 🎈 😱 That's how many party balloons could be filled with the 7.2m metric tonnes of CO2 annually that Scope3 estimates the digital advertising industry emits 😱 As a nascent ad format at Anzu.io we have the chance to set intrinsic in-game ads on the right path in terms of emissions 🛣️ That's why we've been working with our friends at Cedara to measure and reduce emissions from our campaigns and offer top tier offsetting options for campaigns. This work came to life today, as we announced the partnership and brings technology to our clients which is compliant with the media frameworks announced by GARM and Ad Net Zero at Cannes: https://lnkd.in/eDrJk7JE

🤔 Is the gaming audience incremental to other channels? 🤔 Research from Newzoo found that Gen Z spends more time engaging with games and virtual worlds than watching broadcast and streaming TV in a massive generational shift 🎮 📺 What does it mean for advertisers? 🧒🏼 There's a huge opportunity to reach incremental Gen Z audiences in gaming, as part of an omnichannel strategy alongside streaming & linear TV 👦🏻 📏This is why we've partnered with Comscore, Inc. to bring Comscore Campaign Ratings to gaming and give advertisers and agencies the tools to measure the incremental reach of gaming and optimise audience reach across channels 📏 More here if you're interested ... https://lnkd.in/eFmN--AP

A global pandemic has been and mostly gone and the UK has had three PMs (with a 4th likely on the way) since Google announced their intention to deprecate cookies on Chrome in Jan 2020. As the CMA aren't involved in the deprecation of the GAID on Android, will we also see that happen before cookies are deprecated on Chrome? https://lnkd.in/e_yBe3mC.

In unsurprising news, early consumer tech adopters also play video games 😁 In-fact, 1/3 of gamers spend more on technology than the average person 💰 That's why Sony launched their new INZONE Buds for gamers via in-game ads: 🎯 Targeted 18-44 males in games where audio was playing 📢 Used non-disruptive display and video formats to showcase the product 📊 Measured effectiveness with Oracle Moat and Happydemics The channel-market-fit shows in the results: 👀 Above market benchmarks on viewability 🤩 42 percentage point lift in brand image 🛒 35 percentage point lift in brand consideration If you want to shift consumer tech products, then you might want to get in-game 🎮 Read more 👉🏻 https://lnkd.in/eDMSwbwM

If you're in the circle in the middle and in the even smaller part of the circle near Tel Aviv, I'd love to talk 😀 I'm looking for a customer-obsessed PMM. 🚀 We're on a mission to make advertising in video games better. We've build innovative tech, signed up major brand advertisers and game development studios and raised a significant $48m Series B less than a year ago 🚀 Key things you'll have are: 📢 PMM experience for adtech or martech businesses 📑 Proven examples of winning GTM collateral 👂🏻A desire to be out in-market hearing market feedback first-hand 📊 Experience doing solid quantitative and qualitative analysis on market feedback More info here: https://lnkd.in/eN8S5Sqr Feel free to ping me direct with questions (if you aren't a recruiter) 👍🏻

I've been in adtech a while and a gamer even longer 👴🏻 It's great to see the IAB stepping in with their latest creative best practice report for gaming to reduce these annoying ad practices in mobile games 😤 They only serve the vendor in being able to report low quality clicks back to an advertiser 😱 They're bad for everyone else: 🤬 Gamers get annoyed 📉 Game developers lose gamer engagement and longevity 👎🏻 Advertisers create a negative brand experience This report gives solid creative best practices across all in-game formats and will help move gaming towards a much more premium ad environment which: 👍🏻 Improves gamer experience 👍🏻 Increases gamer engagement 👍🏻 Creates positive brand experiences for advertisers Smart folks like my colleagues Simon Sworn and Natalia Vasilyeva have worked with the IAB on this and you can read more here 👉🏻 https://lnkd.in/etvexEMG

If, like me, you thought intrinsic-in-game advertising (IIGA) was just a top-of-funnel ad format. Turns out we're wrong 🤣 The latest brand lift research Anzu.io has done with Happydemics found that IIGA significantly outperforms online media averages and adjacent ad formats in terms of driving purchase consideration 💰 It also outperforms online media averages right throughout the funnel: 🧠 Ad Recall: +13 percentage points 🤩 Ad Interest: +1 percentage point 🥂 Brand Reputation: +2 percentage points 💰 Purchase Consideration: +5 percentage points The non-interruptive, premium environment at high engagement points drives results and is making it a truly scalable channel. It's time to change your thinking on the impact of non-interruptive in-game ads. Start by reading the report 👉🏻 https://hubs.la/Q02qBtqt0

How can racing game developers maximise revenue from intrinsic in-game ads? Simply put: maximise viewability and attention for advertisers. But more practically how can they do it with the positioning of in-game ad placement? Clever folks at Anzu.io like Ulaş Mert Erkan and Maor Wurembrand have you covered with the video below.

In-game advertising has been destroying user experience for gamers for too long! I'm excited to get started finally putting that that right in my new role as Director of Product Marketing at Anzu.io. Intrinsic in-game ads tick all the boxes: - Adds realism for gamers - Additional monetization for developers - Measurable uplifts in awareness for advertisers - All in a privacy safe way Excited to join Natalia Vasilyeva and her fantastic team!