A Commercial Digital CEO/MD/COO/CCO with expertise in Retail, B2B, B2C, Ecommerce, Marketing, Merchandising, Supply Chain, Logistics & Operations
Livestream shopping, once a novelty, has become a cornerstone of modern retail. Since its inception in 2016 by Alibaba during Single's Day, this interactive shopping experience has the potential to reshape the industry. With its immersive and efficient approach, livestream shopping offers a personalized and instant shopping experience akin to televised shopping networks. The livestream shopping market has seen exponential growth, reaching $38.87 billion in 2022. According to Custom Market Insights, this market is projected to soar by 28% annually until 2032. The numbers speak volumes about the influence and potential of this innovative retail format. Zara is set to expand its live shopping broadcasts to the UK, following a successful trial in China. This move by Zara signifies the growing importance and popularity of livestream shopping on a global scale. Learn more about Zara's live shopping expansion in the UK here: [Link to the article](https://lnkd.in/eHAPqVX8) #LivestreamShopping #RetailInnovation #Zara #UKRetail #ECommerceGrowth
Simon Calvert this is such an interesting topic & one that we are currently reviewing very closely as we build our market entry plans. We believe this is a great way to bring a brand to life in new markets - exciting times ahead.
This is interesting Livestream shopping is changing the retail landscape, offering an engaging and personalized shopping experience that resonates with modern consumers. Zara's expansion into the UK market highlights the significant growth and potential of this innovative retail format on a global scale.
Good piece. Uniqlo have gone all in on this as well
Good to know! Zara Reshaping the industry thank you
Interesting!
40% Increase In Amazon Sales Within 60 Days with No Retainer From an Award Winning $100.000.000 Amazon advertising team
1moSimon Calvert I'm not sure I'm totally on board with this whole livestream shopping thing... it's convenient and all, but it feels kind of fake to me. 😕😕 I'm watching someone else shop and that's supposed to make me want to buy stuff too??? I think not me.