Simon Kringel’s Post

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Founder & Sonic Director at Unmute 👉 Helping brands unfold their sonic branding potential

My fascination with Japan just reached a new high 🇯🇵🚆 In most train stations in Europe we are used to hearing basic dings and dongs. But in Japan metro riders are treated with fully composed 7-second jingles that are uniquely written for each station. Imagine if such a creative and innovative idea was applied here💡 (Are you watching DSB and The Copenhagen Metro and Greater Copenhagen Light Rail?) Meet Minoru Mukaiya – the man behind these melodies at over 110 stations in Tokyo. For him, there's no greater joy than adding a touch of music to the daily commute of millions across Japan ♬ #sonicbranding #japan #publictransport #unmute

Roger Sho Gehrmann

VP Multi-Sensory Brand Solutions | Audio Creative & Sonic Strategy | Webbys & Anthem Awards Judge | Co-Founder of Studio Resonate

3w

It’s one of my (many) favorite things about train travel in Japan. Not only is it great for the train company brand (JR East) it’s also great for accessibility.

Marco Vitali

Head of Audio Branding, Strategy & Creativity | Creative Director of the Year 2023 | Brand Strategist of the Year 2022 (Transform Magazine)

3w

So cool - what a great idea and what a perfect composer for it!

David Fane

Senior Designer at RMS International

2w

Plus they all run on time!

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Carla Weis

Head of Brand | Creative Tiger Herder | Mental Health Advocate | Lapsed Project Manager

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Mikael Wraae Valsted

Head of DI Bio @ Danish Industry - the leading biosolutions association in Denmark

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