Silvija Martincevic’s Post

e.l.f Beauty smashes it out of the park (again) - and has a go at the glass ceiling - with its new funny and seriously purposeful work "So Many Dicks" - produced with OBERLAND. The work, seen on digital screens in NY's subways, takes its name from a finding that there are 566 men named Richard, Rick or Dick on the boards of directors of U.S. based companies listed on the New York Stock Exchange and NASDAQ, compared to only 806 Black women, 774 Asian women and 283 Hispanic women amid nearly 37,000 board members. Importantly they adamantly practice what they preach (which some brands have spectacularly fallen foul of): "e.l.f. stands for every eye, lip and face–that means in our boardroom, too. Out of 4,200 publicly traded U.S. companies, e.l.f. is only 1 of 4 to have a board that is two-thirds women and one-third diverse. Not only that, we even have our very own “Dick” (Richard) who is e.l.f.ing amazing. Because it’s not about excluding anyone, it’s about including EVERYONE." We've seen a few (inevitable?) cultural misfires the last few weeks, but this one is bang on. Let's see if it leads to positive change and some good sales figures. #brands&culture #cmoinsights

Exciting news & quick story time 📣 I’m thrilled to announce my recent move into the Marketing Manager position at Swell Partners! 😊 The work is so exciting, and I genuinely look forward to each new challenge. While thinking about what to share in this post, a recent exchange with our CEO, Cari Gatto, came to mind. A couple of weeks ago, after a few consecutive fumbles, I openly acknowledged an area where I could improve. I loved her response and was surprised at just how much it struck me. "Square pegs don't fit in round holes," she said. And that she wasn’t in the business of making them do so. This resonated with me on a deep level. I often exist in spaces that hold up a mirror to my "squareness." I have been labeled as "sassy and aggressive" rather than brave and confident, marginalized based on my economic status, and confronted with outright racism and misogyny. Cari's reassurance meant more than she probably realized. As a proud Cuadrado, I've always embraced being a 𝘴𝘲𝘶𝘢𝘳𝘦. I'm grateful to work in a place that values and celebrates this. In a world where we've all felt the pressure to conform, I imagine many can relate to the journey of finding their place in the workplace. Leaders, let's make it a priority to foster an environment where employees know that individuality will be valued and celebrated. #happyworkplaces #happyworkpeople

Congratulations Alicia Cuadrado! You have added tremendous value to our business and I am so grateful to have you buy my side for this journey! I ❤️ this post! Here's what I believe... - Peak performance is achieved by building on strengths rather than "correcting" weaknesses. Do what you do best! 💪 - Doing tasks that we are good at make us happy 😁 and happy people are most productive (again... peak performance ⭐ !) - Appreciating the individuality and uniqueness of each employees' skillset is the key to truly valuing diversity and driving innovation and creativity 🎨 🚀 ⬛ 🔵 🔺 #TeamSwell #Diversity #HappyWorkPeopleHappyWorkplaces

Meet the people of HC. Say hi to our CEO and co-founder, Jordan Fogle Why the name HomeCourt? We liked the connotation of HomeCourt, it feels comfortable and familiar. If you have ever been to a live sporting event, you know how good it feels to root for the home team, the energy, the camaraderie, the good vibes. Our Mint offices are located in the same building, we also liked the play on words/idea of giving ourselves a home court advantage. What do you love most about Toronto’s creative scene? The creative scene in Toronto is aspirational. We have some of the smartest and most creative minds in the world here in Toronto. It’s our diversity that I believe is the main ingredient in our special sauce as a creative scene. We have it all here in Toronto. Go-to lunch spot on Ossington? There are so many, for take out I love Superpoint, Mandy’s and Pho Tien Thanh or Golden Turtle, I average 1-2 Pho’s a week. For dine in, I’m a big fan of Manita, love their shakshuka. What creative advice do you live by? Don’t be afraid to fail. I feel that I have learned some of my best lessons by failing. It’s also what continues to push me and never give up on myself. Creativity comes in different shapes and sizes, It’s not for everyone all the time, it’s a process, stick with it. Describe the culture in Ossington in three words. Diverse, Cool, and Unbashful.

"I went from having zero contracts in Boston to being awarded contracts worth nearly one million dollars in the course of a year." Rose Staram, owner and founder of RoseMark Production In last week’s 5 Things, I wrote about how Mayor Michelle Wu proclaimed Supplier Diversity Week in Boston, spotlighting progress toward the City's goal of 25% discretionary spending with diverse firms, a jump from 6% to 14% in one year. Check out the article for some warm fuzzies. When done right, supplier diversity really matters because it's a significant push to level the playing field for historically excluded businesses, fostering fair competition and aiming to build generational wealth in local communities. By investing in and empowering these businesses, Boston is not just acknowledging and championing diversity; it's stimulating economic growth and innovation that benefit the entire city. #SupplierDiversity #DiversityInBusiness #EconomicInclusion #DiversityandInclusion #procurement

#inclusionmatters Thank you, Andre Joyner, for sharing... 🌟 Embracing Diversity Through Fashion: A Spotlight on JCPenney's Hope & Wonder 🌟 Today, I'm inspired by JCPenney's remarkable journey with their Hope & Wonder brand, a vibrant testament to the power of diversity and cultural celebration in corporate America. In 2022, JCPenney introduced Hope & Wonder as a brand and a beacon of inclusivity. Seeing their $1 million investment in cultural initiatives that resonate with America's rich tapestry is heartening. This commitment to celebrating diversity through fashion is a shining example for businesses everywhere. The Creative Coalition, led by the trailblazing Valerie Harris, embodies what it means to bring authenticity and representation to the retail space. Their work highlights the importance of seeing one's culture and heritage reflected in our products. It's not just about apparel; it's about identity, community, and shared history. I'm particularly moved by their choice of beneficiaries like Black Girls Smile and Latinitas. These partnerships go beyond monetary support; they build meaningful connections and uplift communities. As a leader in the professional development space, I see JCPenney's approach as a blueprint for how companies can foster an environment of inclusivity and respect. Their efforts align perfectly with the ethos of creating workplaces where every individual feels seen, heard, and valued. Their journey underscores a crucial lesson: When companies embrace diversity in words and actions, they don't just change brands; they transform lives. Read more here - https://lnkd.in/gX_PtS_Q #DiversityInBusiness #InclusiveFashion #HopeAndWonder #JCPenney

With the right leaders, everything is possible .

We're living in a time when many Americans feel lonely and isolated. People are longing for community, and they're yearning for places of belonging. To connect more deeply with consumers, businesses are adopting the term "citizen' in their names. Perhaps it's out of the desire to strike an emotional chord, a call to prioritize social responsibility efforts, or having recognized the growing desire to become active citizens in our democracy. “‘Citizen’ invokes: I’m a member and I’m important. I’m a citizen, not a customer. It’s about a contribution, not a transaction,” says Seth Hunter Geoffrion, Founder of Vrrb: A digital creative agency unlike any other. In the article, Writer Karen Loew provides several examples of organizations (us included) and civic leaders incorporating 'Citizen' in their branding. But, are businesses adopting the term to sincerely embrace civic values or are they co-opting citizenship? 📰 Check out The New York Times article to learn more about the "Citizen Shift', skepticism and implications of the trend, and the larger movement to become active citizens. #Citizenship #CorporateCitizenship

New York, New Year's Eve, Times Square. Need I say more? This article has everything you need to know to have the ultimate celebration in Times Square, including tips on how to get there, the best places to watch the ball drop, and more.

My walk along the Hudson River in New York City showed me what makes America uniquely successful - its diversity. The mix of people, cultures, and ideas creates a vibrant energy that drives success. I saw musicians playing beautiful music, food vendors selling diverse cuisines, and people from all backgrounds enjoying each other's company. This scene got me thinking about our company's culture. What if our workplace reflected this diversity? Imagine team meetings where each person brings a different perspective, like those musicians creating harmony together. Our brainstorming sessions could be as varied as the food vendor offerings, combining ideas to create something truly new and exciting. A culture of inclusion would allow everyone to feel comfortable sharing their thoughts. This openness could lead to solutions we might never have considered otherwise. This inclusivity could lead to solutions we might never have considered otherwise. The idea is to create a welcoming environment while unlocking a wellspring of creativity and innovation. Let's incorporate the spirit of New York City in our organizations–making them a place where diversity isn't just acknowledged but celebrated, where everyone has the opportunity to contribute, succeed and achieve great things by working hard. #HudsonRiverWalk #Inclusivity #CompanyCulture