Sidemen Clothing Ltd’s Post

2024 so far... Kicking off the year with our traditional January sale, with hopes of smashing our records from last year - this is exactly what we did, getting us off to a nice, positive start. Content-wise; I kept it clean and simple with a bold, solid aesthetic - ensuring the discounts are seen by the consumer. We welcomed Alex Bennett to the team, who has taken TikTok by storm - raising the Sidemen Clothing Ltd page to a whole new level. So far, we've had him focusing on nostalgic Sidemen content to sell the brand as a whole, rather than individual products. The results so far have been insane! 📈 Finally, we dropped our Y2K range. We had to give this shoot the 2000s vibes that everyone's loving right now - Props were KEY. Big shoutout to Celso Marrero & Sophie Gardner for getting the shots looking 👌. Post-shoot, there was still some work to do to get it to its full potential. I added a dreamy haze & vintage textures for that real 2000s image feel - I then overlayed a Y2K-style cutline for some editorial effect 💫 We needed a strong video piece to feature in Sidemen Sundays. Matt Peters and I wanted to do some experimenting with some old-school TVs and bring the GIFs from the shoot to life. Took some time to perfect, but we got there in the end. Super happy with how it all came out! 😅 Exciting times ahead!