Walmart Wants To Start The Day Together. Deliveries in 30 Minutes, Now Starting at 6:00AM
Rise and shine with Walmart.
The retail giant announced new extended delivery times yesterday.
The expansion now makes their on-demand rapid delivery available starting at 6AM.
In the press release, Walmart mentioned a few ways to see how this new service supports their customers.
• Baby Essentials - Know that you get what you need for your child to start the day
• Work Wear - Have an accident before that meeting and need something new?
• Kitchen Gear - Blender break down during meal prep and everyone uses it for breakfast?
• Cottaging - Live bait will soon be something you don't have to grab the day before leaving
Reading that you might think all of that is ridiculous - who actually needs things that badly that early.
In most cases, they probably don't.
But most people don't need ultrafast delivery anyways.
What Walmart is doing here is brilliant.
It's not about the actual volume of the 6AM on-demand customers.
It's really about conditioning.
It's about getting customers used to taking deliveries starting at 6AM (or earlier 🤔).
By offering this service "at the customer's convenience", Walmart doesn't have to face consumers feeling like the service is intrusive - since they picked it.
The goal, over time will be to start pushing more of the day before orders out at these early hours.
Why?
Because it will drop the amount of time lost due to congestion, it will drop the amount of deliveries impacted by porch piracy, and will increase consumer satisfaction as more deliveries are received by customers when they are home.
The pressure that massive orgs like Walmart and Amazon are putting into the system is a strategic advantage.
They know most carriers will not be able to (or possibly want) to follow their expanded delivery hours.
Having the density in your target geographies is key. With Walmart having stores so close to a huge percentage of the US population, they are spinning a flywheel no one else has.
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1wThis is amazing - Kudos to you and your team Siddharth Kapoor!