Siddhartha Dasgupta (Sid)’s Post

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Vice President at Merkle Sokrati - Dentsu India

Today's nugget: Make your creative and messaging stronger. That's the holy grail that will drive recall & tap into the consumer's need & move them to purchase eventually. This is primary. Optimizations, frequency, reach, impressions, etc... mean zilch if your creative isn't strong. Period. #MediaBuying #DigitalMedia #Branding #MediaPlanning #Consumers #Marketing #Performance #Brandformance

Sanadh Srivastava

Leading Growth at Heyo Phone & MyOperator | Founding Member - GrowthStart | Very Practical, Very Funny

3mo

Agreed and agreed💯

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