Shorty Awards’ Post

Key takeaways from the #FEFCO2024 panel on engaging EU audiences: ✅ZN Consulting: communicate and be clear, bold and loud in your messages ✅Axel Darut: be prepared, collaborate, get the global picture ✅Enaleia: we need systemic change ✅DS Smith: communicate where consumers are

This month, BlueLena is celebrating a milestone: four years since the company was founded, coinciding with the declaration of COVID-19 as a global pandemic by the World Health Organization on March 11, 2020. Leading up to our launch, we identified a need to help publishers diversify their revenues, particularly focusing on reader revenue models and the potential for direct support for local journalism. However, the pandemic quickly changed the landscape, causing traditional revenue streams to dry up and making direct reader support essential for survival. The events of 2020, including the tragic murders of George Floyd, Breonna Taylor, Jacob Blake, and Ahmaud Arbery among others, underscored the importance of local journalism in holding those in power accountable and addressing systemic racism, funding inequities, lack of access to credible reporting and myriad failing business practices. In response, BlueLena worked tirelessly to support publishers during this challenging time. Those early months of BlueLena called for action, round-the-clock work and being there for publishers in a time of great need, and that's what we did. As BlueLena marks four years in business, we reflect on our humble beginnings and look forward to the future with optimism and determination. Despite launching during a global pandemic in support of an industry and society facing unprecedented challenges, we have remained steadfast in our mission to empower independent publishers and support vital local journalism. We have adapted and evolved, providing essential tools, training, and programming like BlueLena Academy to help publishers navigate the rapidly changing media landscape. Our focus is and will continue to be on providing access to solutions and services affordably and at scale for publishers of all sizes. As we continue on our journey, we remain committed to building a better future for the industry and the communities it serves. While the road ahead may be fraught with challenges, we remain dedicated to driving positive change and focused on making a lasting impact. Here's to the past four years and to the many opportunities that lie ahead. Cheers to the future of BlueLena and thanks to everyone who has joined us in this journey!

How can responsible media go hand-in-hand with business outcomes? Check out this clip of our Responsible Media panel in Cannes and read the takeaways in our blog here: https://bit.ly/4cpeLoX Matt Sattel Chloe Pastore Chad Hickey Marla Newman Chandra Cirulnick Martin Bryan #DemandMore #DemandResponsibility

Keynote presentation! 🎤 Lauren Dick, Executive Director, Media & Data Services, took to the stage at IAB Europe Interact this morning to deliver her #keynote presentation and answer the question 'Is it Time to Build a New Playbook for Digital Publishing?', followed by an insightful panel with Francesco Barbarani and Karen Nahum. Did you catch Lauren's talk? Let us know what you thought 👇 #Interact24 #publishing #digital #media #advertising

Crafting pitches for impact is the name of the game in 2024. The media landscape is evolving, demanding quality reporting and genuine connections. Dive into our insights for strategies on crafting concise yet impactful pitches that resonate with journalists' interests. Remember, personalization is key. Tailor your pitches to specific journalist preferences to increase relevance and visibility. Let's navigate the changing expectations together.

Being featured in the media isn't just about visibility; it's about validation. 📰 When a credible publication or outlet showcases your story, it's like receiving a stamp of approval from a trusted source. 💼 Embrace the power of media features as a testament to your credibility and expertise. Contact us! 🌐growandglowagency.com #MediaEndorsement #ThirdPartyValidation #CredibilityBoost #TrustedSource #VisibilityMatters #ExpertiseRecognition

The Year in Review document gives a really great snapshot of just some of the things we've been up to. I hope you enjoy it. Reach out if you want more information on any aspect.

Being featured in the media isn't just about visibility; it's about validation. 📰 When a credible publication or outlet showcases your story, it's like receiving a stamp of approval from a trusted source. 💼 Embrace the power of media features as a testament to your credibility and expertise. Contact us! 🌐growandglowagency.com #MediaEndorsement #ThirdPartyValidation #CredibilityBoost #TrustedSource #VisibilityMatters #ExpertiseRecognition

Hello LinkedIn family 🙋🏼♀️🙋🏻♀️ 📝 We, Danuta Breguła and me, are publishing the first Monetizing Young Audiences Report for Publishers very soon and to make it even more valuable we also want your voice! 🫵 👉 This is your chance to drop the mic and share your thoughts on monetization strategies that truly resonate with Gen Z and alpha. You can find the survey here: https://lnkd.in/eBeHMVSP . Thanks a million for your time and insights! 🙏 🔮 As a bonus, you’ll get the report as soon as it’s published! 👀 P.S. : Don't forget to share this survey with your fellow publishing champs! The more, the merrier, right? 🎉   P.P.S.: Curious what to expect from the report? 💡 Insights from the most successful brands already converting and engaging young audiences today AND how you can apply it to your publishing business as of tomorrow 💡 Learnings on how to open up your mind for these young audiences, their needs and their wallets

Monetizing Gen Z and Alpha Audiences: Take Liesbeth Nizet and Danuta Breguła quick survey. The more insights they receive, the better the report they plan to publish soon. It's a win-win 😀