Meet some of the distinguished judges for the 9th Annual Shorty Impact Awards. Their dedication to recognizing impactful digital content is truly inspiring! 🌟 #ShortyImpact Haven't entered yet? Learn more: https://lnkd.in/ghBWSh7M Featuring: Taylor Erin, Instacart Mark Durney, Porter Novelli Allison Hobbs, Mediabrands Content Studio Valerie Carlson, Critical Mass
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For anyone working in a busy newsroom - here's a free guide that could save you time!
📣 Newsrooms!! 📣 Want to deliver more value to your readers, build reader habits, become more relevant, and grow trust in your brand? 📝 This Starter Guide to UGC Engagement will help you understand the actions you can take today to start benefiting. Turn engagement and the data that comes with it into actionable ways to grow your reader community to increase revenue! 😏 https://lnkd.in/ekQ_YCMW #UGCEngagement #hyperlocal #readers #newsrooms #sustainability
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Co-founder at Contribly - Helping publishers and media brands increase revenue, trust and relevance via smarter UGC engagement strategies 🗞️📈
Newsrooms!! If you are trying to engage your readers vs simply broadcasting at them, check out this guide... It might just save you days of your life in getting it right!
📣 Newsrooms!! 📣 Want to deliver more value to your readers, build reader habits, become more relevant, and grow trust in your brand? 📝 This Starter Guide to UGC Engagement will help you understand the actions you can take today to start benefiting. Turn engagement and the data that comes with it into actionable ways to grow your reader community to increase revenue! 😏 https://lnkd.in/ekQ_YCMW #UGCEngagement #hyperlocal #readers #newsrooms #sustainability
Ultimate UGC Engagement Starter Guide
get.contribly.com
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In case you are curious to know what the future of #publishing is doing to drive outcomes for #advertising partners today, check out my friend Tom Lavan from Dotdash Meredith share some insights #content #marketing #shoppability #media
Mindshare’s Jeff Malmad is here with this week’s #RetailMedia Minute speaking with Tom Lavan from Dotdash Meredith about the importance of #retailmedianetworks partnering with publishers that provide quality content at scale. #digitaladvertising
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This week I joined Mindshare's Jeff Malmad to discuss ways we are engaging our 30M daily visitors to drive outcomes with retailers and their brands, including our new intent targeting tool D/Cipher. D/Cipher is a cookieless targeting solution that uses insights from the content being consumed to understand consumer intent. We have run a number of test this summer and fall that show intent-targeted D/Cipher campaigns drive better outcomes than cookie campaigns and also can unlock +50% impressions on Apple devices where cookies are already essentially gone. We also talked about bringing shoppability to the full funnel for retail media network solutions. Dotdash Meredith has API connections into the largest US retailers and we use these to power not only our shoppable ad units on DDM pages but also to make custom content - that lives either on our site or a retail partner's site - seamlessly shoppable. Our shoppable ad units let the consumer know that their local retailer has the product(s) they are looking for (inclusive of local pricing) and provides them with an opportunity to seamlessly add items to shopping carts on the retailer's site or even in their app. We also integrate these same shoppable APIs into custom content campaigns that drive both upper funnel awareness through brand storytelling as well as conversion outcomes building carts on retail media network sites. Thanks for having me, Jeff, I am looking forward to navigating the cookieless future and driving Retail Media outcomes with you and our Mindshare partners in 2024!
Mindshare’s Jeff Malmad is here with this week’s #RetailMedia Minute speaking with Tom Lavan from Dotdash Meredith about the importance of #retailmedianetworks partnering with publishers that provide quality content at scale. #digitaladvertising
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Chief Customer Officer at DISQO | Advisory Board Member | Revenue Executive | Culture Champion | Lifelong Learner | Harmonizing Culture, Technology & Data to Elevate Company Performance
If you missed DISQO's webinar with Paramount’s Jennifer Strapp, don't worry. We have a Q&A summary ready to go. #TVMedia #Cookies #AdMeasurement #Webinar
“Wherever our viewers are and wherever we have content, we need to be able to measure it. We find a lot of value in examining how platforms collectively drive overall campaign success and how each platform complements one another.” During a recent DISQO webinar, Paramount’s Jennifer Strapp shared her expert perspective on how media owners can get ahead with premium video, how Paramount is innovating in the cookieless world, and how publishers can prove their value to brand advertisers with full-funnel and cross-platform #insights. Read more: https://hubs.li/Q02x762l0
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💡As digital landscapes evolve, so does the complexity of ad technology! Dive into this article, where experts break down the world of ad tech, offering clear and actionable insights to help you navigate effectively. Explore the full article for essential tips on mastering ad tech today! #AdTech #MarketingNewsCanada #Cella #RandstadDigital
Navigating the Ad Tech Landscape: Future Trends and Challenges
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#ThinkAboutThisThursday: 💼 Think About This Thursday: How Netflix Masters Data-Driven Marketing Learn from Netflix, a company that excels in using viewer data to recommend content. Discover how they tailor recommendations to individual preferences, keeping viewers engaged and use it in your own business. How can you use data driven marketing in your business?
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Excited to share 3 key takeaways from Reid Hailey Jr.'s panel at #sxsw2024: 🧠 INNOVATION IN THE CURRENT MEDIA LANDSCAPE: At its core, Doing Things is both a content and commerce company with diverse creator platforms and revenue strategies that allow the company to be nimble and creative. 🤝 APPROACH TO BUILDING COMMUNITY: Doing Things' team of creators and brand managers listen to what fans in our communities are saying, positive or negative. Whether it’s about content, events, merch or ads, the team analyzes and dissects these social learnings to enhance creative strategies. In turn, this further nurtures the connection with each community. 🕵♀️ IDENTIFYING RELEVANT BRAND PARTNERS: It’s super important that ad content is culturally relevant, organic, and authentic. Audiences are smart. They don't mind ads if it feels like the content they expect from that particular page.
ICYMI: Doing Things Reid Hailey Jr. spoke to a packed house today at SXSW with the awesome Saba Hamedy. They covered the origin of the company as well as how it is building the future of media through creator-led brands with a diverse business model including commerce, content, and IRL experiences.
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Best way to collaborate with creators? Here are some tips
News flash 🚨 Low compensation can END creator-brand relationships. With a $100 billion (and growing) creator economy in thrive mode ➡️ now's not the time to let your creator partnerships fall flat. Leverage our brand new Adweek Branded research report to lock down results-driven relationships with quality creators. It's free and available right now https://lnkd.in/dx2Xn4Sh #MasterPartnerships #ImpactCreator #CreatorEcconomy #InfluencerMarketing
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An insightful series about independent agencies, what they are going up against, and what makes them so special. Take a looky look. 👀
It was great to see our social channels adorned with the incredible volley of content from MediaPost’s six-part series covering our work this spring! 📚✨ We dropped a recap blog outlining each section of the series. Revisit each part and uncover tactics for strengthening in-house agency teams, navigating the ongoing tech “arms race,” driving growth and profitability, and much more.💡 https://lnkd.in/gXCTTp_j
MediaPost Releases Six-Part Series on Pathlabs’ Work with Independent Agencies | Pathlabs
pathlabs.com
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