Shorty Awards’ Post

Gather 'round, good folks and friends, Scrolling souls, see where this ends. We stand on a special, sparkling stage, The dawn of a digital, daring age. Look and see, a loom so grand, Where fate and future join by hand. For once we weave, you’ll surely see, We’re all part of "The Next Weave" to be. We are now officially LIVE! Read the launch article to know more 💌. #TechInfotainmentLaunch #QualityOverClickbait #NoFluffJustStuff #DigitalMagazineDebut #InsightfulPerspectives #TechSavvyReads #NextGenMedia #DeepDiveContent #CuriousMindsWelcome #ElevateYourFeed

Patreon’s CEO, Jack Conte, gave this amazing talk at SXSW that everyone in Content Marketing should watch: https://lnkd.in/eibAtbF7 In it he talks about the shift we’re all experiencing right now from an internet of communities to an aggressive attention economy. I think there are lessons in here for anyone hoping to build a business online - whether you’re a creator, a content marketer, or simply a business owner trying to carve out a niche. Like Jack, I believe that the Follow is a profound and significant part of internet culture and the last 20 years have had a massive impact on the creative class and our ability to make a living from our work. And like Jack, I’m afraid of losing it. TikTok ushered in a new attention economy entirely powered by algorithmic discovery. It’s amazing for reach but it has been HORRIBLE for community building and monetization. However - new platforms are emerging and creating stronger and more resilient business models for creatives of all types. Platforms like Patreon , Substack , Gumroad , and Kajabi are trying to make it easier to build a community of “true fans” around creators and build that essential (and monetizable) connective tissue back into the internet. Whether you’re a marketer, writer, video creator, musician, or entrepreneur— you should pay attention to this shift.

I had never seriously thought about the environmental impact of digital advertisement until I listened to this interview with Brian O'Kelley from Scope3. Thanks, AdTechGod, for another inspiring AdTechGod Pod. 💡 You can listen here: https://lnkd.in/dFCvqN7d?

Who's ready to learn about the profound influence creators have on content creation, media landscapes, and consumption habits? On April 2nd, our Co-Founder Neil Waller 🐳 is taking the stage with The Information's CEO, Jessica E. Lessin, at The Information's Creator Summit to chat about the evolving landscape of the Creator Economy.📱⚡ Learn more here: https://bit.ly/3TqoL9r #Whalar #CreatorEconomy #TheInformation #CreatorSummit 

Lars K Jensen spoke at our Festival last year about his bridge role and how he implemented user needs (and ultimately changed the culture of working) at Berlingske Media, here are his top tips: > User needs are a set of defined needs – he recommends a more general set of needs which you can then break into smaller ones in a sub-layer during analysis, for instance. > If you know someone working with user needs, don’t ask them what the data showed. Instead, ask them what they learned during analyzing and implementing user needs; what would they not do and what would they happily do all over again? > Get support and buy-in from top management and find a narrative and stick with it. > Remain curious and understand what success means to your colleagues. > Start small. A small, well defined analysis can get you far and will only enrich later conversations on user needs, journalism and user engagement. But think about what you want to measure. Pageviews are easy to measure – but easy to dismiss and can easily lead to speculation. Think of adding more qualitative measures and maybe there are some conversions or sign-ups you can add to the mix as well. > Communicate, communicate, communicate. Lars started an internal newsletter for example > Think about where to put the responsibility for user needs. It could be in a bridge role, as that can also decrease the amount of moving parts in the equation – and take some stress of a busy newsroom. > Ultimately, make sure that you know why you want to work with user needs. More in Lars' in-depth article on The Audiencers: https://lnkd.in/eQSeTCzt

Part 2/2 - The Death of Detail To combat the death of detail, it is essential for both creators and consumers of content to prioritise quality over quantity. Creators must resist the temptation to sacrifice substance for the sake of virality, instead opting for thoughtful and well-researched narratives that encourage meaningful engagement. Likewise, consumers must approach short-form content with a critical eye, seeking out diverse perspectives and verifying information before accepting it as truth. Realistically this situation isn’t an easy one to fix and I admit even this is short form content and doesn’t have the space to realistically form a plan or solution but something we can all do is try to be honest, only call something a fact if it is creditable and don’t just say something because it is the easiest to say. To sum this all up as best I can, the growth of short-form content on social media poses a significant threat to informed public discourse. By prioritising brevity over depth, these platforms undermine the importance of nuance and complexity in shaping public opinion. To reverse this trend, we must champion the value of detail and resist the allure of oversimplified narratives. Only then can we truly foster a more informed and enlightened society. By Richard Sheargold

Earlier this week, Frank Maguire, VP Insights, Strategy & Sustainability at Sharethrough shared the stage with industry experts at BidSwitch's Partner Connect for a panel discussion on the role and impact of ad tech in corporate social responsibility initiatives. Key takeaways from the conversation included:   🤝 DE&I: Creating a committee to set baselines, policies, training and track progress is a good place for organizations to start.   🌎 Sustainability: There is a strong correlation between sustainability and positive advertiser performance.   📰 Responsible journalism: While it is largely on advertisers to invest in responsible journalism, ad tech can have a huge impact on weeding out fake news and irresponsible journalism. Check out some photos of the panel below 👇 #CSR #DEI #adtech #corporateresponsibility

RESONATE MORE WITH YOUR AUDIENCE: P11 FM’s Eras Tour Crafting content that genuinely showcases your company and community culture can significantly resonate with your target audience. Such content goes beyond the mere promotion of goods and services and connects with people on a more personal and human level. It can help to enhance your brand’s image and reputation, fostering better relationships with customers and partners. In that spirit, we continue the P11 35th Anniversary Journey with an audio trip during our ‘90s era. As the company continued to grow and embrace new technology, we had an epic and expressive soundtrack riding alongside us. Listen to the mix now. https://loom.ly/eS_EUw4 #P11 #P11FM #P11onSpotify #P11Anniversary #ContentCreation #So90s #AudienceEngagement #DigitalMarketingSolutions #RealEstateMarketing #MultiFamilyMarketing

Discover how insights were the secret ingredient in refining and testing DairyNZ's creative approach in their latest media campaign 'Here for the long game'. Download the case study here 👉 https://hubs.li/Q01W9RZ40 #marketresearch #mediaROI #MediaStrategy #MarketingSuccess

Are your marketing narratives getting lost in the AI-generated noise? Discover how to craft stories that cut through the digital clutter and connect with your audience on a deeper level. Learn the art of blending GenAI with human creativity in our latest blog. ➡️ https://ow.ly/ySuc50RqvMt