Shorty Awards’ Post

This year's State of Creativity report was doubly interesting for us. Not only did it highlight the critical link between client / agency relationships and the quality of work (the basis of our flagship programme "Unlock Amazing Client Relationships") it also talked about the challenge of 'play it safe' leadership. We are increasingly hearing from our senior marketing clients that getting buy in to a long term demand building strategy is more difficult and the report backs this up. Overall there seems to be a general lack in understanding about the impact creative marketing can have on driving business success. It's a massive blocker, but one we can help with. By taking the time to define your marketing philosophy and outline an evidence based case for creativity and demand building you can initiate a debate based on data and commerciality. We've helped lots of client do exactly this. And assuming you get the outcome you're looking for you then need to ensure that your team is capable of delivering on it. Again, we can help with our range of blending learning solutions. So if you're suffering from 'play it safe' leadership then get in touch with Chris Lock or I for an exploratory chat. Thanks Cannes Lions International Festival of Creativity and the team involved with pulling the report together Spencer Fox Annie Smith Christopher Waring Fiorenza Plinio.

Reddit’s Senior Global Insights Lead, Dr. Anastasia Kārkliņa Gabriel, will be gracing the main stage at the Cannes Lions International Festival of Creativity, discussing the scoop on what’s a fad, what’s sticking around, and what is still to come. What will the future look like? Get ready for these hand-selected visionaries to paint a picture of our world 18 months from now. But why 18 months? Because the insights gained from these sessions will be tangible and immediately actionable, helping you to future-proof your organization and creative ideas upon your return home. In this session, panelists will answer: • What will the future look like, and how should you future-proof your creative? • What are some actionable insights into the future you could begin planning for now? • Where is the industry headed, and how can marketers play a part in it? RSVP to attend: https://lnkd.in/eaWTuQJJ #RedditatCannes

Earlier this week, Frank Maguire, VP Insights, Strategy & Sustainability at Sharethrough shared the stage with industry experts at BidSwitch's Partner Connect for a panel discussion on the role and impact of ad tech in corporate social responsibility initiatives. Key takeaways from the conversation included:   🤝 DE&I: Creating a committee to set baselines, policies, training and track progress is a good place for organizations to start.   🌎 Sustainability: There is a strong correlation between sustainability and positive advertiser performance.   📰 Responsible journalism: While it is largely on advertisers to invest in responsible journalism, ad tech can have a huge impact on weeding out fake news and irresponsible journalism. Check out some photos of the panel below 👇 #CSR #DEI #adtech #corporateresponsibility

"Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation." My exceptionally talented friend and activist, Dr. Anastasia Kārkliņa Gabriel will be speaking at Cannes Lions International Festival of Creativity. For my network headed to #Cannes, you're going to want to know 'how' to future-proof your organization and creativity. She's also written a book, link to the valuable resource in the comments below. #CannesLions #InclusiveMarketing #BrandStrategy #Intersectionality

Just as external partnerships can be important in today’s #media landscape, internal #collaboration may be equally fundamental. Among other relationships, the connection between #CMO and chief #revenue officer can be crucial. #deloitte

Did you know that the programmatic ad industry's carbon footprint is bigger than the airline industry's? Let that sink in. Running ads for your brand on the internet impacts the environment more than jet fuel.  At Mediavine, we believe that advertising can be more sustainable. It's also a powerful lever to drive corporate sustainability goals that your team might not be considering. Is the sales house you're working with making sustainability a priority? Ask them how.  As brands begin to recognize this opportunity, Mediavine is working to provide solutions to make this alignment simple. So grateful to Sharethrough for creating space for the conversation to happen with cohorts in the industry that are as invested in this as we are. So proud to have Julia Li representing Mediavine on stage at Green Media Summit sharing all the ways we're working on sustainability. Brand-safe content and audiences are where Mediavine publishers excel, and that's why we lead the industry with the most diverse publishers and audiences for your brand to reach. Having that wealth of independent content creators to learn from has allowed us to truly consider the ecosystem, how best to serve a brand and a website's reader, and long before 2024 — how to serve ads more efficiently and sustainably to the audiences you want to reach. We've learned hitting ROI for a campaign actually goes hand-in-hand with building better, faster, cleaner ad tech. That's why it's part of the DNA at Mediavine and has been, from the start. 10 years in to our ad tech journey we're still learning, but we're ready to draw some lines in the sand when it comes to the future of our planet and the role we have in it. Standing up our Social Impact team is just the beginning. Carbon neutrality IS possible in the advertising world with enough self-reflection by the ecosystem and action to make it happen. We're committed to making it happen. Who's with us? #programmatic #sustainability #mediavine #ESG #AdTech #Tech #TargetedAdvertising #SocialImpact #GMS2024

🌱 Ad-vertising a Greener Future? Let's plug into sustainable ad tech that grows your ROI without the carbon footprint! So, the ad world's carbon footprint has outpaced airlines? That’s quite the flight of emissions! 🚀 Mediavine's sparked a conversation on sustainable advertising, and it's not just hot air. At MNTN, we’re all about innovation that sows seeds for growth, but not in your carbon ledger. Just like Mediavine is pushing for greener ad spaces, MNTN harnesses the power of #CTV to bloom your brand sustainably. No jet fuel required—just crystal-clear ads delivered with pinpoint accuracy right to your audience's living room. Let's cultivate a chat about how our tech can help you reap the benefits of eco-conscious ad campaigns. Grow your reach without grounding the planet with MNTN's green-thumb approach to CTV advertising. 🌎📺

Just as external partnerships can be important in today’s #media landscape, internal #collaboration may be equally fundamental. Among other relationships, the connection between #CMO and chief #revenue officer can be crucial.

Just as external partnerships can be important in today’s #media landscape, internal #collaboration may be equally fundamental. Among other relationships, the connection between #CMO and chief #revenue officer can be crucial.

Just as external partnerships can be important in today’s #media landscape, internal #collaboration may be equally fundamental. Among other relationships, the connection between #CMO and chief #revenue officer can be crucial.