Shorty Awards’ Post

Talking about challenges, and how this impacts creative industries. It's almost time for the Adfocus Awards, judging gets underway soon, and it will be interesting to see which campaigns and agencies are weathering the storm quite well. #Adfocus2023 #provocativeplanning

Thank you to Adweek and everyone who joined us for Crack the Code: #AudiosNextPlay! 🎧 MMS' John Taite and Adweek's Colin Daniels, M.A., kicked off a morning of insightful conversations with a dive into the power of #SonicBranding, the the new must-have for modern brands. If you missed it, here are 3 essential takeaways from our discussion: - Distinctive sonic assets are essential for modern brands looking to stand out in an increasingly audio-first world. - Through new audio innovations, marketers now have the tools to make an impact across the entire customer journey, including social media, experiences, and apps. - Music + sound that captures a brand’s personality and values can help boost KPIs, impact culture, and connect with hard-to-reach audiences like #GenZ.

How do you “rally” connect with consumers? By taking a human centered design approach – digging deep into insights and behaviors to make real, authentic connections with your target audience. Demonstrating in your design approach, that you empathize and understand “them” and are meeting them where they are – not where you want them to be. Take our recent Airstream Club International brand activation – where every element is grounded in the essence of the brand: fun, adventure, and community. A sizzle video brings the brand to life, inviting viewers to rally, "enjoy the ride” and connect to the Club's essence. Take a look at recent article in Brand the Change.  #AirstreamClub #BrandPersonality #RVLife #Design   https://lnkd.in/gzG2EMNw

Activate's 2023 Tech & Media Outlook reveals a fascinating trend in consumer tech and media habits. Americans' multitasking translates to a virtual 32-hour day, with over 13 hours dedicated to technology and media engagement. This analysis averaged across a 7-day span, highlights the dynamic interaction between work-related activities, non-work pursuits, and the immersive world of technology. Read more: https://bit.ly/447fKFt #MediaTrends #ConsumerInsights #activategrowth

🎉 Reflecting on a Remarkable Year at [Untitled] Ad Lab 🚀 As the year draws to a close, we at Untitled Ad Lab are taking a moment to reflect on the incredible journey we've had in 2023. It's been a year of growth, innovation, and community, and we couldn't have done it without our amazing team, clients, and supporters. Here's a look back at some of our key milestones: 🚀 Launching into Success: We kicked off the year with a bang, launching Untitled Ad Lab. Our journey, albeit short, has been nothing short of exhilarating, and we're just getting started! 🤝 Forming Valuable Partnerships: We're thrilled to have signed on 4 fantastic clients - Roboto Games, Epic Story Interactive, People Can Fly Studio, and Original Games. Collaborating with these industry leaders has not only driven our growth but also allowed us to contribute to some incredibly exciting projects. 🥂 Setting the Stage for 2024: Looking ahead, we've already signed up for two major conferences - Pocket Gamer Connects London and the Game Developers Conference. We're excited to learn, network, and share our insights with the global gaming and advertising communities. 📈 Expanding Our Team: In true [Untitled] fashion, we've grown our little family by bringing on 4 fractional team members. Each new member brings unique skills and perspectives, further enriching our creative and strategic capabilities. As we celebrate these achievements, we also want to extend our heartfelt gratitude to everyone who's been part of our journey. Your support, trust, and collaboration have been the key drivers of our success. As the holiday season is upon us, we wish you and your loved ones a festive, joyful, and restful time. Here's to a new year filled with more achievements, learning, and growth. Happy holidays from all of us at Untitled Ad Lab! 🌟 #YearInReview #GrowthJourney #HappyHolidays #GameChangers #AdInnovation #Teamwork #LookingAhead

Yesterday at the Meta Entertainment Summit, the masterminds behind campaigns like Barbie, Oppenheimer, and Spiderman (EVER HEARD OF 'EM?!) drove home what we’ve heard as repeatedly as agencies and understand from our own doom scrolling— People get off their couch and into the theater when social *isn’t boring.* Takeaways on what clients want to see in agency pitches (courtesy of my overworked Notes App): •Innovative Concepts: Clients crave fresh ideas that push the boundaries. Think first-to-market applications of AI, AR, and personalized campaign updates (anyone see Taylor Swift's recent hidden message on IG?) https://lnkd.in/grU9nnUj 👀 •Fans-Centric Approach: It's all about catering to the fandom. From BTS exclusives to talent-focused content and UGC angles, the goal is to generate heat. (Props to the Westbound team who got a shoutout for our Oppenheimer premiere pieces doing just that) https://lnkd.in/gSsncxPM 🙌 •Beyond Digital Boundaries: Diversify your strategies with experiential events, phased creator partnerships, and offline-to-online transitions that captivate audiences. (Essentially taking a page from Barbie's playbook). 🔥 Comment with your guess of how many notes I have saved to my iCloud, lol. westbound creative inc.

This year's Super Bowl shattered records in digital viewership, with over 112 million viewers tuning in via various digital platforms, representing a remarkable 75% increase compared to the previous year's digital viewership. Super Bowl has a few important lessons for entrepreneurs and business leaders to learn. The event has evolved into a powerful convergence of sports, entertainment, and cutting-edge technology, driving unprecedented levels of digital engagement. A testament to this technological evolution is Verizon, the NFL's official 5G partner, which debuted its groundbreaking '5G Stadium Experience' during the event. Leveraging the power of 5G technology, Verizon provided fans inside the stadium with an unparalleled game-day experience. Through augmented reality overlays and real-time stats accessible on their mobile devices, fans were immersed in the action like never before, highlighting the transformative potential of cutting-edge tech in sports engagement. Moreover, this year's halftime show raised the bar yet again, featuring an electrifying lineup of music icons and boasting groundbreaking stage designs and state-of-the-art audiovisual effects. With rumors swirling about groundbreaking stage designs and cutting-edge audiovisual effects, the halftime show set new standards for live entertainment experiences. And of course, the Super Bowl commercials—a showcase of creativity and brand storytelling—captivated audiences with their high-concept narratives and star-studded cameos. With ad spots fetching a staggering $7 million for a 30-second slot, advertisers spared no expense in captivating viewers' attention, sparking conversations and driving brand engagement. But amidst the glitz and glamour, it's the spirit of collaboration and partnership that truly shines. Behind the scenes, teams of experts worked tirelessly to ensure a flawless game-day experience, highlighting the power of collaboration in delivering unforgettable moments on the world stage. As business and tech leaders, let's leverage the lessons of the Super Bowl playbook to navigate the digital landscape and craft transformative experiences that resonate with audiences worldwide. #superbowl #augmentedreality #digitaladoption

As 2023 draws to a close, we contemplate a year marked by innovation, growth, and enjoyable experiences. Wavemaker Wrapped 2023 revisits the progress made, challenges surmounted, and the promising opportunities that await us. #WaveMakerWrapped2023 #ProgressbyInnovation #YearEndReflections #Accomplishments #WindsofChange #TechAdvancements #WaveMaker

🚀 The fan experience has seen little change for years, but it’s time for a transformation! At TONE, we’re leveraging technology to revolutionize it! 📱 Access Game-Day Deals with Ease! TONE’s precisely timed promotions, concession options, and team store offerings guarantee fans won’t miss out on fantastic deals or a moment of the action. Savor the game with delightful treats, incredible merchandise, and exclusive offers. TONE is spreading across many industries. See how here: https://lnkd.in/gYKdsmQE #FanExperience #GameChanger

Great Keynote this morning at IT Nation! Jesse Cole reminded us that in the realm of service delivery, we must be relentless in our pursuit of excellence. It's about putting 'Fans First' and reimagining the client journey to eliminate any friction points. Imagine walking a mile in your client's shoes. It's not just about identifying what business you're in but truly understanding the 'messy' processes that clients navigate. It's about striving for a 'Fans First' experience at every touchpoint. From the minor irritations like changed voicemail menus (micro friction) to major stumbling blocks at every payment point, it's imperative to audit and refine the experience. Remember, every pain point is a chance to transform a process into a positive impact. It all boils down to engaging deeply. By listening intently and responding creatively, we can create moments that resonate on a personal level. It's about asking questions that matter, not just professionally but personally, and weaving these insights into our services. And let's not forget the power of storytelling. It's one thing to deliver a service, but another to tell the tale of how we've gone above and beyond. So, let's be experimenters, creators of unparalleled experiences for our clients. It's not about swinging aimlessly but swinging with the intent to hit a home run. Because in the end, we don't just remember the hits; we become inspired by them. Let's stop chasing customers and start creating fans. It's time to empower action and stand out. Swing hard, because the impact could be tremendous. Here's to finding the sparks in others and igniting raving fandom! #ITNationConnect2023 #ClientExperience #ServiceExcellence #FansFirst #ManagedServices #Innovation