Shopsense AI’s Post

We're excited to announce Mark Mannino has joined Shopsense AI as a strategic advisor. We have been working with Mark for the past few months and with his extensive experience pioneering Retail Media at Amazon Ads and Flywheel, Mark's insights are helping advance our mission of transforming content driven shopping journeys. His expertise will help us develop new solutions for our broadcasters and advertisers that invent the future of shoppable TV.

We're in the middle of Tastemade's annual Grill Week, where they are airing grilling content to help viewers sharpen their grill master skills ahead of the 4th. We're excited to partner with Tastemade to make Grill Week shoppable - viewers can check out the store to outfit their outdoor kitchen and get some cooking inspiration from featured recipes sponsored by Kraft Heinz.

Live sports is at the core of our culture. We are thrilled to announce our launch with the PGA Tour on CBS, offering fans the chance to equip themselves with the same golf gear and apparel as the professionals. This collaboration marks a significant milestone in our journey to enhance the fan experience. We eagerly look forward to expanding this exciting new partnership.

Thank you Yieldmo for including Shopsense AI's CEO & Co-Founder, Glenn Fishback, in your panel on leveraging AI in advertising and media. It was a relevant, fun, and insightful discussion!

Please join us in congratulating Marissa Ramirez on her promotion to Chief Commercial Officer! Her leadership and customer obsession have been instrumental in our growth. We couldn't be more excited about the future under her leadership.

ShopTheCroisette.com Heading to Cannes, but not sure you have everything you need? You're not alone. Everyone seems to be scrambling for last minute items ranging from Blanc attire to Cannes travel essentials. In just a couple of hours, we used Shopsense AI's technology to quickly launch the store ShopTheCroisette.

Come hear from our CEO Glenn Fishback on Tuesday afternoon at Le Rooftop in Cannes for an engaging panel hosted by Yieldmo about leveraging AI in advertising and media. Glenn will be joined by Victoria Milo at Media.Monks, Caroline Yap at Google, Rachel (Eisenberg) Gantz at Proximic by Comscore, and Alex Johnston at Yieldmo. Register here: https://lnkd.in/e3SSE9_V

Shopsense AI Activates Retail Media Advertising with Magnite Across Launch Partner Paramount Advertising "Our fans have been trained, for better and worse, to be exposed to [a product or idea] in our content and then go look for it somewhere else,” Paramount SVP of Advertising Leo O'Connor told AdExchanger. “A critical part of what we like about the Shopsense AI product is that it allows us to keep [audiences] inside our ecosystem.” “Brands want the opportunity to speak to consumers while they're shopping in the aisle. Retail media to date has delivered strong performance but comes with frustrating limitations – non-standard formats combined with limited DSP and measurement selection,” said Bryan Quinn, President & Co-Founder of Shopsense AI. “Shopsense flips the script by making it easy for brands to leverage their preferred programmatic advertising playbooks while connecting with consumers alongside their shopping journey. Magnite is the ideal launch partner because their flexible technology and industry leading demand-side partnerships allow us to quickly begin working with advertisers and retail media agencies using their preferred DSPs and measurement providers using IAB-standard display ads and in-store video retail media placements.” “With U.S. retail media budgets poised to double to more than $100 billion in the next three years, we’re thrilled to partner with Shopsense AI,” said Sean B., Chief Revenue Officer at Magnite. “The opportunity to bring buyers to the point of sale using our suite of industry-leading targeting and measurement capabilities makes it easy for buyers who have historically struggled with the lack of standards in most retail media opportunities.” Click the link below to read James Hercher's full story on how Shopsense's new deal with Magnite evolves the programmatic advertising landscape. https://lnkd.in/gJzr_iFH Press Release: https://lnkd.in/gBcGrYkz

Thank you Bloomberg, Tim Stenovec, and Sonali Basak for having our CEO and Co-Founder, Glenn Fishback, on to discuss how Shopsense AI is transforming the way TV viewers shop with AI driven retail.