Sherry Goldman’s Post

Media relations is part of most of our client programs; we focus on making sure we give journalists the best pitch in the best ways to ensure our clients' stories are told. Our Sherry Goldman talks with Linda Zebian of Muck Rack about its State of Journalism Report on Let's Talk PR & More, to details the changing media landscape, how journalists evaluate PR pitches, trust in PR and more. Listen live: Mon 5/13 at 5pm on 88.7FM WRHU or livestream; download podcast from your favorite podcast site or our website. #LetsTalkPRandMore #publicrelations #mediarelations #publicity #journalism

Interesting insights about the state of Journalism made by Muck Rack. As PR people is essential to understand journalists in order to have a better synergy with them and achieve our goals. Here the executive summary: • Funding and Trust: About one-third of journalists express concerns about lack of funding and trust in journalism, consistent with last year’s findings. • Employment Trends: More than one-third report layoffs or buyouts, with 30% turning to LinkedIn for job opportunities. Over half prefer a hybrid work arrangement, yet many find themselves working in the office more than desired. • Work Hours and Compensation: A significant 64% work over 40 hours weekly, with 79% working after hours. Yet, only 46% earn more than $70k per year, indicating a gap between workload and compensation. • Content Production: Nearly a quarter produce 11 or more stories weekly, and about one in four primarily publish in legacy media, despite the digital shift. • AI and Social Media: 28% currently use generative AI, with 20% planning to explore its uses, mainly for behind-the-scenes tasks. Social media is crucial, with 70% valuing it for promotion.   • Relations with PR: Despite 46% of journalists receiving over 6 pitches daily, 49% seldom or never respond, mainly due to relevance issues. Still, 70% acknowledge PR professionals as at least moderately important to their success. You don't want to loose the whole report:

I just finished listening to this podcast episode on PR and Crime Novels featuring our very own Karen Russell and her most recent research on the role of public relations characters within the plots of 74 mystery novels published between 1934 and 2017! Yes, she did read 74 mystery novels! And yes, she published a research article in Public Relations Review to reveal why PR people make such good characters in mystery novels! Here are my favorite lines, "The novels reveal that crime has a PR component." However, a quote from the books, "PR people may kill stories, but they don't kill people." Check out this episode of the Journalism History Podcast! It is so interesting! #publicrelationsresearch #publicrelationsandpopculture #PR https://lnkd.in/eK84VxAt

“Outcome is more important than story” Love him or loathe him, Martin Lewis is one of the most trusted voices in the media, so it was really illuminating to hear his personal views about storytelling during his recent interview on The Media Show. His belief about getting someone to change their actions as a result of his advice really resonated. I mean, what’s the point in producing content, making a podcast, doing a media interview, getting a million hits online, or being on TV and radio if your audience doesn’t respond? When I deliver media training with CoComms - Coherent Comms Ltd we talk about making your message count and why influencing behaviour trumps a nice “key message” with facts and figures that people will doubtless forget. Well worth checking out the interview for anyone with an interest in journalism or communication. #martinlewis #themediashow #clementstories #tellbetterstories #bbcnews #audiomemoirs #mediatraining #storytellingforbusiness #digitalstorytelling #journalism #communications #coherentcomms

Media coverage is important for running a book campaign, but it isn't the only goal! . . . . . #media #mediatraining #mediacoverage #journalism #tv #interview #podcast #radio #authors #writers #journey #goals #publicrelations #pr #press #marketing #writersoflinkedin #authorsoflinkedin

If you want to be featured in the press regularly, here are my thoughts: Journalists are always looking for good stories, so have a look at what's happening in your life and in your business and ask yourself if anyone else will be interested? Is it newsworthy? Is it relevant? If you become known for providing good material, they will come back to you for more. Don't just pitch to any random journalist you come across. It's important to work out which journalists are interested and write articles about your story idea and/or your sector. For instance, there's no point pitching a health story to a finance journalist or a fitness story to a technology journalist (unless you've got a new app or something!). Journalists are people too! Start building relationships with them, be helpful and always be polite. What’s your dream publication, programme or podcast where you'd love your business to be featured? Let me know! 📰✨ #story #pr #publicity #journalists #media #marketing #prtips #prstrategy #marketingstrategy

Very interesting podcast from PRmoment on improving the connectivity between public relations and journalism, reducing over-reliance on email, and the potential of Synapse - The Stories Marketplace to create a more efficient workflow between PRs and journalists. Well worth a listen. https://lnkd.in/eg-tB743 #pr #storytelling #mediarelations

In the current landscape where the media industry faces significant shifts, many talented journalists are exploring their next chapter. Journalists bring a unique blend of authenticity, dedication to truth, meticulous fact-checking, audience engagement strategies, representation, and the ability to uncover original story angles. These skills aren't just nice-to-haves—they're crucial for creating content that resonates deeply with listeners. 🎙️ I recommend you read Jennifer Moss's blog post then dive into the discussion on why these journalistic qualities are indispensable in podcasting, and how they can elevate your content. #Podcasting #Journalism #BrandStorytelling #ContentCreation

Navigating the ever-evolving media landscape presents a unique opportunity for journalists in the world of branded podcasting. As an agency that pride's itself on including a journalist on every one of our podcasts we've witnessed firsthand the profound impact that journalistic principles can bring to this medium. 🎧 In Jennifer Moss's latest blog post, she delves into why now, more than ever, brands should consider enlisting journalists on their podcasts. Journalists offer a treasure trove of skills—authentic storytelling, unwavering commitment to the truth, meticulous fact-checking, and a deep understanding of how to engage and represent diverse audiences, all while exploring original story angles that captivate listeners. In an era where audiences crave authenticity and depth, the unique perspective and skill set of a journalist can significantly enhance the quality and impact of your podcast. Check out her post and the blog for a deeper exploration of this synergy and why your next podcast producer might just be a journalist. #BrandedPodcasts #Journalism #Storytelling #ContentMarketing #AudienceEngagement

🎧 Tune into "On the Media" - a weekly podcast by WNYC that dives deep into the media industry! 💡 Gain insights into press release distribution strategies, learn the art of writing attention-grabbing press releases, and discover the power of public relations. 📰 From dissecting successful PR campaigns to discussing ethical implications, this award-winning podcast is a treasure trove for PR professionals and media enthusiasts! 🌐 Join us in exploring the impact of media on our society. #OnTheMedia #PRInsights #MediaAnalysis #PodcastRecommendation #MediaIndustry #PublicRelations #PressRelease #PRProfessionals #MediaImpact #WNYC.