My three-part series about how phenomenal Black entrepreneurs in beauty built, scaled and funded their businesses rolls out today. Check it out: #blackbeauty #blackentrepreneurs #blackbusiness
Mielle Organics’ origin story is by now the stuff of legend among Black female entrepreneurs: In the early 2010s, Chicago nurse Monique Rodriguez was frustrated with the available range of multicultural hair products. She whipped up her own concoction in the kitchen, shared it with friends, gained a loyal following and soon attracted the attention of major investors and international beauty conglomerates. But though dozens, if not hundreds of Black women have undertaken a similar journey, the number who found even a fraction of Rodriguez’s success — or even made it past the kitchen counter stage — is vanishingly small. A decade after launching her first product — a blend of scalp-stimulating peppermint and amino-acid rich almond oil — and a year since becoming one of the few Black women to achieve a lucrative exit by selling her business to Procter & Gamble in 2023 — Rodriguez remains in a rare class. Her peers include Carol's Daughter founder Lisa Price, who sold to L'Oréal in 2017, and Sundial’s Richelieu Dennis, who sold SheaMoisture and several other multicultural hair brands to Unilever in 2014. (Rodriguez and her husband Melvin remain actively involved as chief executive officer and chief operating officer of Mielle, respectively.) In 2021, Rodriguez was one of fewer than 100 Black women to have ever secured over $1 million in venture capital funding (Berkshire Partners invested a reported $100 million into Mielle that year.) Instead of opening doors, that year proved to be a high water mark for Rodriguez and her peers. After edging up only slightly in the immediate post-George Floyd era, funding for Black female founders remains less than one percent of total start-up investment each year, according to data from the nonprofit advocacy group Digital Undivided. Read the the first story in a three-part series, by BoF's Sheena Butler-Young.
Amazing work Sheena! I love everything you do!
I hope to be part of these kind of features some day! Tuned in!
Well done, this is so inspiring.
Retail merchant with a drive to help emerging brands scale | Podcast Host
3moSaw this in my inbox today and squealed! Love that you're leading this Sheena - bravo!