Shaun Collins’ Post

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Executive Chairman - CCS Insight

At MWC Shanghai 2024, I had the pleasure of interviewing Anna Yip, Deputy CEO for Singapore Consumer and CEO of Business Development at Singtel, on the company's innovative use of AI and 5G technology. Anna shared how Singtel is leveraging AI to transform customer service, by implementing a system that summarises, synthesises, and highlights key customer issues. This not only empowers their agents to deliver faster, more personalised support but also makes the job more engaging and rewarding for employees. Singtel is also harnessing AI to revolutionise marketing communications, enabling the development and testing of campaigns at a faster pace. As a pioneer in 5G, Singtel was one of the first operators to deploy a standalone 5G network. Anna highlighted how this technology is already being used to transform industries such as auto making, chipmaking, and logistics, with the promise of much more innovation to come. The conversation highlighted Singtel's commitment to leveraging cutting-edge technology to improve customer experience and drive innovation in the telecommunications industry. I was particularly impressed by their focus on using AI not just for efficiency but also to enhance the quality of jobs for their employees. I'd like to thank the GSMA for the invite to MWC Shanghai and congratulate them on hosting another successful show. Events like MWC bring together industry leaders from around the world to share best practices, explore emerging technologies, and chart the course for the future of telecommunications.  These conversations are critical for accelerating innovation and ensuring that the industry continues to meet the evolving needs of its customers. #MWC24 #AI #CustomerService #5G #Innovation #Telecoms

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Shaun Collins

Executive Chairman - CCS Insight

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You can read more of my interview with Anna Yip here: https://www.mobileworldlive.com/singtel/singtel-taps-ai-to-retain-call-centre-staff/

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