Amol Sharma’s Post

NBA's $76B Media Rights Deal: Insights for Marketing Marketing Leverage: The NBA's media rights deal with Disney, Amazon, and NBC showcases strategic partnerships and expansive media reach. Brands can leverage media deals to enhance visibility and engagement. Ad Opportunities: Advertising opportunities during NBA broadcasts, provide a prime platform for reaching diverse and engaged audiences. Digital Transformation: Streaming services highlights the shift towards digital consumption, urging brands to invest in multi-platform marketing strategies. Industries to Focus On: Sports Marketing Broadcasting & Media Streaming Services Consider This: Does your target audience watch NBA games? If so, advertising during NBA broadcasts could be a great opportunity for your staffing agency to reach potential clients and candidates. #Marketing #MediaRights #NBA #Advertising #DigitalStrategy #BrandEngagement

National Basketball Association (NBA) rights: Milestone for TV biz As the Boston Celtics and Dallas Mavericks prepare for a face-off in the #NBA Finals, the league is embroiled in a nail-biting battle to secure a TV rights deal. The NBA is in advanced talks to reach deals with #NBC, Amazon, and ESPN that would bring in $76 billion in revenue over 11 years, according to The Wall Street Journal reports, citing anonymous sources. The stakes are high. An agreement represents a crucial moment for the TV industry, dealing with the decline of cable and uncertainty about the financial viability of streaming. #PremierLeague #MediaRights #Streaming #BusinessStrategy  #digitalmedia #businessmodels

As the Boston Celtics and Dallas Mavericks prepare to face off in the NBA Finals, the league is on track to score big: It is closing in on deals with NBC, ESPN and Amazon that would bring in about $76 billion in media revenue over 11 years, people familiar with the discussions said. The NBA sweepstakes has turned into a defining moment for the TV industry, highlighting the anxieties of traditional media companies about the collapse of cable and their uncertain financial futures in the streaming world. It has put front-and-center the paradox that sports content is outrageously expensive but also critical to own in an industry in which it is one of the few reliable ways to draw in audiences. The NBA is on track to increase its annual fees by more than 2.5 times under the new deal, to an average of nearly $7 billion. The NFL roughly doubled its fees under its last deal to around $10 billion a year. The NBA has much lower average ratings than the NFL, but it has more games and a young audience that is important to advertisers. It is very popular abroad, which is a big motivator for Amazon’s Prime Video. #nba #professionalsports #basketball #nfl #mlb #television #streaming #nbc #espn #amazon #disney #wnba #sportsmarketing #warnerbrothers #tnt #entertainment #media #sportsmanagement

"NBC is near an accord with the league to pay an average of $2.5 billion a year, people familiar with the deal talks said. It would show around 100 games per season, with about half airing exclusively on the Peacock streaming service, reflecting a major bet on the future of streaming. Games would air on NBC on Tuesdays and Sundays when there isn’t a conflict with NBC’s “Sunday Night Football.” Amazon’s $1.8 billion-a-year package would include regular-season and playoff games, the new NBA in-season tournament, and the “play-in” games in which teams compete for the final playoff spots. It also would have a share of the conference finals, which the media partners will split in a rotation, the people familiar with the terms said. Disney would retain an NBA package and would continue to air the NBA Finals, with payments averaging about $2.6 billion a year, people familiar with the terms say, up from $1.5 billion under the current deal. Disney would get fewer games than under its current deal. ESPN’s deal will allow the company to air games on its direct-to-consumer streaming service, which is set to launch in 2025.  Warner, led by Chief Executive David Zaslav, still has a right to match a rival package, and the league could always carve out a new package for the company in the final stretch, but its options are limited.  The deals would go into effect after the 2024-2025 season and will include rights to WNBA telecasts, as that league grows in popularity with the rise of rookie sensation Caitlin Clark. Owners must approve the deals, and any announcement could still be a few weeks away. The deals are clarifying the media industry’s pecking order and could set the table for big mergers down the road. For the league, the deals would translate into a windfall that will help fund blockbuster contracts for stars like Jayson Tatum and Luka Doncic in the coming years."

The near $76 billion deal for the National Basketball Association (NBA)'s media rights between ESPN, Prime Video & Amazon MGM Studios, and NBC Sports underscores the ongoing battle between traditional #cable networks and #streaming platforms to secure #livesports #programming, which has become a huge asset for audience engagement and retention. For #streamers, winning these rights is more than just about broadcasting games; it's about leveraging what live sports offer to attract and retain subscribers. The ability to offer live sports gives platforms a unique advantage, drawing in a diverse and dedicated viewer base that is often harder to capture through other types of content. It reflects a broader shift in consumer preferences toward on-demand and live streaming services, which promise flexibility and convenience that traditional cable struggles to match. As more sports leagues explore deals with streamers, integrating new technologies is transforming the viewer experience. Tech-first streamers like Amazon are not only bidding for broadcast rights but also innovating how games are presented. Advanced analytics, interactive features, and enhanced viewing options are becoming the norm, enriching the way fans engage with live sports. This edge allows streamers to offer a more personalized and immersive experience, setting them apart from traditional cable programming. The outcome of the NBA's media rights negotiations will set a precedent for future deals, emphasizing the growing importance of technology in sports broadcasting and the ongoing evolution of how live sports are watched. Zooming out and looking at the larger picture - live sports was one of the only reasons people kept their cable subscriptions. Now that live sports are becoming more available on streaming services, it’s hard to see a reason why consumers would keep paying for cable TV. https://lnkd.in/gRdGXAGB #LITrendingTopics #streamingtech #livesports #mediadeals

You can't make this sh*t up. If you follow my posts you see a trend here with sports and streaming, similar to the political race. Losing billions, no public confidence overall, and absolute unwillingness to fix the core problem. When a simple single solution exists to fix it all, bring profits back, and makes happy consumers/fans. #nextgenstreaming #freecast #streamingwars #nomoreappdiving #sports #streaming https://lnkd.in/dXtncA_7

The Premier League, with its unparalleled global viewership, is leaving money on the table by not securing robust deals with streaming platforms. Instead the Premier League looks set for a civil war in the courts, while the NBA just demonstrated exactly how much money can be made when involving the tech companies in TV deals: NFL Media Deal Total Value: $113 billion Duration: 11 years (2023-2033) Average Value per Year: $10.27 billion Average Viewers per Week (U.S.): 17 million Number of Games: 272 regular season games + 13 playoff games NBA Media Deal Total Value: $75 billion (anticipated) Duration: 9 years (2025-2034) Average Value per Year: $8.33 billion Average Viewers per Week (U.S.): 1.4 million Number of Games: 1,230 regular season games + up to 105 playoff games Premier League Media Deal Total Value: £5 billion (approximately $6.3 billion) Duration: 4 years (2025-2029) Average Value per Year: £1.25 billion (approximately $1.575 billion) Average Viewers per Week (U.K.): 4.5 million Number of Games: 380 regular season games (no playoffs) 📺⚽ #PremierLeague #MediaRights #Streaming #BusinessStrategy

The #NFL's Sunday Ticket verdict is a significant win for fans and businesses alike, with a jury awarding $4.7 billion in damages to fans and $96 million to bar and restaurant owners. This decision could lead to increased freedom of choice for sports enthusiasts and potentially disrupt the sports broadcasting landscape. As the industry waits with bated breath for the final outcome, one thing is clear: the future of sports viewing is about to get a whole lot more interesting. #SportsBusiness #NFLSundayTicket #AntitrustLaw #SportsIndustry #BroadcastingRights https://lnkd.in/eGFmadCn

Not a done deal but the average annual revenue to the league would be $6.9B split among Disney/ESPN ($2.6B), NBC ($2.5B) and Amazon ($1.8B) over the term of 11 years.

🏀The National Basketball Association (NBA) is about to score big!🏀 It is closing in on deals with NBC, ESPN and Amazon that would bring in about $76 billion in media revenue over 11 years! The deals would go into effect after the 2024-2025 season and will include rights to WNBA (Women's National Basketball Association) telecasts, as that league grows in popularity with the rise of rookie sensation Caitlin Clark. The NBA sweepstakes has turned into a defining moment for the TV industry, highlighting the anxieties of traditional media companies about the collapse of cable and their uncertain financial futures in the streaming world. It has put front-and-center the paradox that sports content is outrageously expensive but also critical to own in an industry in which it is one of the few reliable ways to draw in audiences. “Entertainment is a swamp, and sports is the only firm ground,” said former FOX Sports chief David Hill. The NBA is on track to increase its annual fees by more than 2.5 times under the new deal, to an average of nearly $7 billion. The NFL roughly doubled its fees under its last deal to around $10 billion a year. The NBA has much lower average ratings than the NFL, but it has more games and a young audience that is important to advertisers. It is very popular abroad, which is a big motivator for Amazon’s Prime Video. Reflecting on my career 15 years ago as a media banker at Scotiabank, where I worked with the NBA, National Football League (NFL), and Major League Baseball (MLB), it was evident that sports would always captivate audiences. Now, more than ever, sports maintain a magnetic pull on audiences, and are a prized asset for advertisers regardless of the distribution channels - cable or streaming. In an era where subscriber acquisition is mission critical, sports programming stands alone in its ability to draw live viewers with its unmatched ability to captivate and unite audiences in real-time. What do you think about the future of sports media? Will live sports continue to dominate in the streaming era? Share your thoughts below! 👇 #SportsMedia #NBA #Media #Streaming #Sports