Day 2 at Internship Experience UK 2024 Keeps Impressing!🎉✅
Today's second session was led by Marie Fukuura, Commercial Controller, Off-Trade, Premium Retail at Budweiser Brewing Group UK&I. Her talk was incredibly insightful.
Marie presented a straightforward strategy:
1. Lead & Grow the Category
2. Digitize & Monetize the Ecosystem
3. Optimize the Business
Despite challenges like lockdowns, shortages, instability, and inflation, beer remains a beloved and affordable product across all demographics, thanks to one of the world's largest B2B platforms.
Budweiser's commitment spans safety, inclusivity, and sustainability.
In-depth research shapes their portfolio priorities: expanding World Lager while rationalizing Standard Lager, highlighting the significance of a winning portfolio in the dynamic brewing industry.
Aileen Nathan, Senior Sales Director at Mondelēz International, followed with a product masterclass on storytelling:
Shell eggs make up 53% of total Easter sales—243 million RSV—purchased by half of UK households.
Emphasizing sustainable ingredients, social impact, climate action, and eco-friendly packaging, consumer research, and collaboration led to innovative packaging: a chocolate shell egg for mini eggs, eliminating 28 million plastic pieces and 400 tonnes of cardboard.
Improved palletization fit 40% more consumer units per pallet, cutting over 25,000 pallets processed. These innovations, returning to a proven format, resonated deeply with consumers who loved it!
In addition to the informative sessions, we had valuable networking opportunities with professionals from PwC, AlphaSights, British Airways, Budweiser, ICAEW, and Nestlé. Engaging face-to-face allowed me to ask insightful questions, providing a deeper understanding of various industries and enhancing my experience. The conversations were incredibly helpful, offering practical advice and unique perspectives that will be invaluable as I move forward in my career.
To cap off the day, we were introduced to a work sample exercise that provided a hands-on experience of the tasks and challenges faced in these industries. This practical component was enlightening, allowing us to apply the insights and strategies discussed throughout the sessions. The combination of theoretical knowledge and practical application made for a comprehensive and rewarding learning experience.🚀
#BrightNetwork #Budweiser #IEUK2024 #MondelēzInternational #ICAEW #Nestlé #PwC #BritishAirways #AlphaSights