Stephen Farber’s Post

View profile for Stephen Farber, graphic

CEO & Co-Founder at HealthHive, PBC | Board Member, American Society on Aging | Portfolia Investor | AARP AgeTech Collaborative | Techstars Future of Longevity

Older adults are not a monolith. They represent a substantial and growing economic force. In the United States alone, consumers aged 65 and above spend an estimated $3.2 trillion annually. This demographic's financial clout extends beyond numbers; they control 50% of the nation's discretionary spending and are willing to invest in products and services that enhance their quality of life. Every company should consider how to specifically speak with and address the needs of these market segments. (I'm on the Board, but I would unbiasedly(?) recommend joining the American Society on Aging to learn more about market needs and messaging.) #olderadults #livingincommunity AgeTech Collaborative™ from AARP Pivotal Ventures The Care Summit National Council on Aging National Alliance for Caregiving https://lnkd.in/eeGjx26y

Older Adults: The Seemingly Invisible Consumers with The Greatest Spend

Older Adults: The Seemingly Invisible Consumers with The Greatest Spend

sfarber-healthhive.medium.com

To view or add a comment, sign in

Explore topics