Sergio Lopez Ferrero’s Post

"As consumers, we're inundated with more noise than ever before. And so, as a brand, a key way that we can stand out is through creativity—but it has to come through in a way that feels authentic to us and to our audience," shares Katie (Risch) McAdams on why creativity is vital for good business. Check out more via Ad Age by MediaLink.

Great insights on the evolution of Strategy in Advertising!

"The first 20 years of e-commerce solved for instant buying; the next 20 years will solve for the joy of shopping." While there are many great tidbits in the Advertising Week New York 2023 Trends Report from Publicis Commerce, this line about about the joy of shopping being integral to the future of e-commerce was one of our faves. Count us in. Download the Advertising Week NY 2023 Trend Report here: https://lnkd.in/evYgS8jR #IrresistibleCommerce #PublicisCommerce #Commerce #AWNewYork23

Advertising Week New York 2023 explored the intersection of creativity, culture, and commerce. Thought leaders across Publicis Commerce attended the event in THE PENN DISTRICT and have rounded up some key themes and takeaways about the evolution of advertising and commerce. Featuring perspectives from Matt Horton, Margaux Logan, Emily Staples and Alex Vinci. Download the Advertising Week NY 2023 Trend Report here: https://lnkd.in/evYgS8jR #PublicisCommerce #Advertising #Commerce #AWNewYork23

Check out the latest from Publicis Commerce: our coverage of Advertising Week 2023! From New Definitions of Marketing, Building for the Future with Audience & Experience, Leaving No Consumer Behind, and the Future of Commerce we're covering all themes and takeaways. Plus, it's always great to learn from Margaux Logan, Emily Staples, and Alex Vinci. Link below to download the full report.

We started our careers together at Leo Burnett many, many+ years ago. And now Jeff McCrory is CSO at Mischief @ No Fixed Address (and, like, Global CSO of the universe or something like that 😂 ). What I've always loved about Jeff is his tell-it-like-it-is pragmatism, combined with his pure love of advertising, and that wonderful glint in the eye mischieviousness he brings to every conversation (I guess his current role is VERY on-brand). Whether you work in #advertising, #marketing or just would love another take on the business value of #creativity (especially with stats like "people say 80% of #brands in the world could disappear and they wouldn't care"), this episode of Fergus O'Carroll's On Strategy Showcase is worth a listen. NOTE: The title should would be more accurate as "Future-Proofing Your Brand against the Medicore Middle".

Last week, the marketing community ascended upon midtown Manhattan for the annual weeklong advertising conference which brings together agencies, tech platforms, media partners, and brands. No topic was left unturned throughout the 4 days and over 400 sessions. Impossible to recap them all, but my colleagues Matt Horton Margaux Logan and Emily Staples and I have captured some key themes that we think will continue to evolve heading into 2024. Let me know what you think! Download the full Advertising Week trend report here from Publicis Commerce: https://lnkd.in/evYgS8jR #PublicisCommerce #Advertising #Commerce #AWNewYork23

Agency reviews are continuing as brands determine the right partners to take their campaigns to the next level. #agency #marketingandadvertising

Need some inspiration for your next creative brief or strategy? 👉On January 31 and February 1, we're hosting The Sweathead Get-Ahead, a FREE livestream from the offices of adam&eveDDB in London. 1500 people have registered so far. We've rounded up a slate of APG and Effie champions and a table full of cultural researchers and strategists to give you plenty to think about. 🔥Day One: 1. Jamie Peate, Global Head of Effectiveness & Retail for McCann Worldgroup, will share McCann's Effie-winning work for Aldi 2. Tom Sussman, Deputy CSO at Leo Burnett UK, will show us how eyebrows sell McDonald's 3. Joan Devereux, Planning Director at Pablo, will reveal game-changing strategy for Flora 4. Loz Horner will take a break from dominating Premier League Fantasy League and his work as Strategy Partner at Lucky Generals to share the long-term brand-building work of Yorkshire Tea 5. Rory Gallery + Jolene D'Souza from Special New Zealand will dial in from New Zealand to show their work for Partners Life 6. Will Grundy (Head Of Planning) will take the stairs to where we're streaming from to share adam&eveDDB's work for CALM x ITV 🔥Day Two:  1. Bruno M. Carramaschi, Senior Strategist, The Gate London, will open up about Replens 2. Gonca Bubani, Global Media Thought Leadership Director, will share the ten trends she believes we all need to pay attention to this year. 2. Amy Daroukakis, Cultural Strategist, will present some practical ways to play with trends  3. Athena Chen (陳瑋璞), Cultural Foresight Strategist, will shine a light on APAC trends that will have global influence 4. Sam Shaw will represent Canvas8 in his presentation "Coping Mechanisms" 5. Carlotta (Charlie) Monzani, Cultural Insights Specialist, will beam in from Ogilvy Italia, with her talk "Reframing 2024" 🚀RSVP here: https://lnkd.in/dX8ZRbhW Mark Pollard, Strategy Friend will be teaching a masterclass in London on Thursday, Feb 1. Get your ticket here: https://lnkd.in/dGWzvX78 #sweatheadgetahead #freelivestream #casestudies #trends #advertising #strategy #effies #awardwinning

I love seeing big directors bring their talents to #advertising. I think we'll start to see even more of this as brands move from working with #influencers to prioritizing #creators, #creativedirectors and #bigideas. #AdIndustry