Selfridges’ Post

🤔 What are your thoughts on the new rebrand of Decathlon? As a designer, I always find it fascinating to see how big brands evolve their visual identities. Personally, I am attracted by the way they have managed to convey the message of dynamism, movement and sport by creating a brand that is fully committed to all athletes. As a consumer of Decathlon for years I have to say that now I feel a little more connected with them as a runner. Running is one of the things I'm passionate about and the new rebranding they have done makes me connect a little more. What catches your eye about it? Let's discuss! 😃👇 #DesignOpinions #BrandIdentity #Decathlon #DesignCommunity #CreativeThinking

As winter sports continue to captivate audiences globally, the demand for innovative and high-quality accessories is on an upward trajectory. From advanced goggles offering enhanced visibility to durable gloves providing optimal grip, the market landscape is evolving rapidly. According to #FactMR's analysis, the global snow sports accessories market is projected to reach 𝗨𝗦$ 𝟭,𝟲𝟱𝟬.𝟯 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 by 2032, with the top five companies collectively holding a 𝟮𝟭.𝟲% market share. Additionally, sustainable and eco-friendly product lines are gaining momentum, reflecting broader industry trends towards responsible consumption. It is paramount to recognize the significance of accessories in elevating the overall experience and fostering growth opportunities. John Donahoe, Föttinger Franz #sports #sportsbiz #sportsbusiness #sportsmarketing #sportsindustry #sportsnews #wintersports #wintersport #factmr #factmrtalks #factmranalysis #businessnews #businessanalysis #marketintelligence

Decathlon's decision to rebrand, symbolized by the transition to a circular logo representing the orbit of sport, is a commendable step towards showcasing their commitment to sustainability with respect to circularity they aim and committed to offer. The incorporation of circularity into their logo resonates well with Decathlon's sustainable business model and signifies their dedication to minimizing environmental impact. It's encouraging to see Decathlon set ambitious goals, such as aiming for a 20% reduction in absolute CO2 emissions by 2026, based on emissions measured in 2021. Their commitment to reducing product carbon intensity, investing in sustainable raw materials, supporting suppliers in adopting renewable energy sources, and decarbonizing transport aligns with their goal and demonstrates proactive steps towards environmental responsibility. However, it's worth noting that while Decathlon has made strides in sustainability, there is room for improvement. Part of their final production stage being certified by Sedex Members Ethical Trade Audit (SMETA) is a positive aspect, but the score of 21-30% in the 2023 Fashion Transparency Index suggests there's more work to be done in enhancing transparency and ethical practices throughout their supply chain. It's hoped that Decathlon will continue to prioritize sustainability initiatives and work towards improving their transparency and ethical practices, ultimately aligning with their goal of reducing CO2 emissions and contributing positively to environmental conservation efforts.

Why Alanic Activewear?🎽🏃♂️ We have incredible designs ✅No Design Fee ✅Creative New Fabrics ✅Creative Styles ✅ Innovation New Trends & Patterns ✅ Affordable/Best Price Guaranteed ✅No Hidden Costs ✅Quick Turn Around Times ✅More Value For Money ✅Known Running Brand ✅High “Perceived” Value Merchandise Including Giveaways #dioz #alanic #activewear #running #marathon #runningclothes

𝗦𝗼𝗰𝗰𝗲𝗿 𝗖𝗹𝗲𝗮𝘁𝘀 𝗠𝗮𝗿𝗸𝗲𝘁 𝟮𝟬𝟮𝟰-𝟮𝟬𝟯𝟭. 𝗚𝗹𝗼𝗯𝗮𝗹 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗥𝗲𝗽𝗼𝗿𝘁 The report provides an overview of the development of the Soccer Cleats industry chain, examining the market status of Sports Enthusiasts (including FG Soccer Cleats and SG Soccer Cleats) and Professional Athletes (featuring FG Soccer Cleats and SG Soccer Cleats). It analyzes key enterprises in both developed and developing markets, exploring cutting-edge technology, patents, hot applications, and market trends within the Soccer Cleats sector. Regionally, North America and Europe are witnessing steady growth, propelled by government initiatives and increasing consumer awareness, while Asia-Pacific, particularly China, leads the global Soccer Cleats market with robust domestic demand, supportive policies, and a strong manufacturing base. The Soccer Cleats market is segmented by Type and Application, offering precise calculations and forecasts for the period 2019-2030, indicating growth among segments in terms of volume and value for both Types and Applications. 𝗧𝗼 𝗞𝗻𝗼𝘄 𝗚𝗹𝗼𝗯𝗮𝗹 𝗦𝗰𝗼𝗽𝗲 𝗮𝗻𝗱 𝗗𝗲𝗺𝗮𝗻𝗱 𝗼𝗳 𝗦𝗼𝗰𝗰𝗲𝗿 𝗖𝗹𝗲𝗮𝘁𝘀 𝗠𝗮𝗿𝗸𝗲𝘁. 𝗥𝗲𝗾𝘂𝗲𝘀𝘁 𝗳𝗼𝗿 𝗦𝗮𝗺𝗽𝗹𝗲 𝗣𝗗𝗙: https://lnkd.in/d4JuxB79 *𝗕𝘆 𝗧𝘆𝗽𝗲: FG Soccer Cleats, SG Soccer Cleats, HG Soccer Cleats, TF Soccer Cleats, AG Soccer Cleats *𝗕𝘆 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Sports Enthusiasts, Professional Athletes *𝗕𝘆 𝗥𝗲𝗴𝗶𝗼𝗻: North America, Europe, Asia-Pacific, South America, Middle East & Africa *𝗕𝘆 𝗞𝗲𝘆 𝗣𝗹𝗮𝘆𝗲𝗿𝘀: Nike, adidas, PUMA Group, Under Armour, New Balance, Kipsta, ASICS Corporation, Joma Sport, Mizuno Corporation, Diadora, Umbro, Lotto Sport Italia Spa #soccer #soccerlife #footballboots #soccerplayer #soccerlove #cleats #footballgear #soccertraining #footwear #soccerfashion #footballstyle #soccerfans #soccershoes #footballpassion #soccerclub #soccerteam #soccermatch #cleatgame #soccerworld #footballessentials #soccerskills #soccerfashion #footballtechnology #soccercommunity #soccerenthusiast #NorthAmericamarket #Europemarket #AsiaPacificmarket #SouthAmericamarket #MiddleEastandAfricamarket

3D is taking the world

🔌 SUN DAY RED - A Potential Game-Changer in Golf Apparel. 🔍 Tiger Woods' new venture 'SUN DAY RED' could be more than just a brand - it could be a bold statement in golf fashion. With Nike's golf apparel strategy evolving and traditional golf wear losing its luster 'SUN DAY RED' may fill the void. 🌏 Powered by TaylorMade and backed by global firm Centroid, this brand is set to captivate a diverse global audience - from non-traditional golfers to Woods' loyal fans. 💡 Say goodbye to polos and chinos - fresh, fashion-forward approach to the greens is what the future market wants. 💬 Comment Below. #GolfFashion #SundayRed #InnovationInSports #TigerWoods #GolfRevolution #GlobalGolf #SportsInnovation #InclusiveGolf #GolfingFuture #GolfIndustry #SportsBusiness #Innovation #Sustainability #DigitalTransformation #GolfTour #DiversityInSport Nike TaylorMade Golf Company Centroid Investment Partners LC.

How to run a nice stunt campaign.

Trust me this is not going to be anywhere close to understanding their color psychology but we are going to rather speak much about what it means to them as a brand, …and why do brands do it really? Brands love it, brands love to portray themselves as the ‘change’ because that’s the only constant we have been told exists. But let’s get into why? Their logo earlier focused much upon making users aware, they wanted to make sure their name 'DECATHLON’ exists in user name as a synonym for sports related purchase. Hence just ‘DECATHLON’ but with a little play between ‘C & A’ to show continuity, community and athletic aesthetics. Now that you know what Decathlon is and they have generated enough demand; it’s time to position it as an idea, as a Brand. And give you a symbol to represent: Sport, thru them! . . . #decathlon #marketing #logo #agency

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